WABC offers a suite of four rigorous, evidence-based program accreditation qualifications for programs that cover the full breadth and depth of development and professional offering in business coaching—practitioner, advanced, master and elite. The WABC Accredited (Level 3 – CMBC) standards are for qualifying and requalifying for Level 3. You will refer to these standards when you’d like to learn about this level which is for programs that develop master business coaches.
The WABC Accredited global mark is a program accreditation distinction that ensures you’re offering the most comprehensive and robust business coaching training available in the world. WABC Accredited (Level 3 – CMBC) is for programs that develop master coaches. Such programs fully explore current approaches, methodologies and theories underpinning the work of business coaches, drawing on the literature from related disciplines as well as business coaching itself. Critical engagement with, and the design of, research is also a hallmark of this level. Accordingly, business coaches at this master level are expected to provide business coaching to an open agenda that may have a more indirect impact on business and organizational outcomes. These participants may be accountable for critical analysis, diagnosis, design, planning, execution and evaluation and they may also choose to specialize.
WABC Accredited (Level 3 – CMBC):
The WABC Accredited global mark is the product of widespread research, development and testing. The program is guided by a suite of standards developed by WABC through extensive study and industry consultation including:
WABC Accredited is an evidence-based mark that undergoes annual and three- to five-year reviews to ensure that it remains relevant and continues to set the highest global standards for business coaching training programs.
The WABC Accredited mark is awarded by WABC, headquartered in Canada. Learn more about our independent process*.
You’re an ideal candidate for WABC Accredited (Level 3 – CMBC) if your program meets the following profile.
Your program must develop master business coaches, must be delivered at a professional level of engagement and must meet our professional standards and rigorous assessment process. As such, WABC Accredited is only available to training programs that offer business coaching as the main focus of their curriculum. This means over 75% of the learning hours within the program must be focused on the practice, theory and/or research of business coaching.
Applications will be accepted from:
Even if your program is brand new, or requires significant changes to meet WABC’s standards, you may still be eligible to register in our WABC program accreditation process.
Every applicant program must:
To earn WABC Accredited (Level 3 – CMBC), you must meet these requirements:
As a WABC Accredited (Level 3 – CMBC) program, you must participate in all program accreditation lifecycle activities which include:
WABC can revoke accreditation at any time if a provider is reported or considered to be conducting their program in an unprofessional or unethical manner, not in accordance with the accreditation standards or in any other way that will bring WABC or business coaching into disrepute. Additionally, other adverse statuses can be issued (e.g., suspension, probation) if certain circumstances arise and require such an action be taken. In serious cases or when revocation occurs, you will no longer be able to use the WABC Accredited mark and you must remove all references to it, including logos, from your marketing, promotional and other material. You must also return your non-refundable certificate to WABC.
The WABC Accredited (Level 3 – CMBC) mark must be listed in a specific way, and the inclusion of either the ™ or ® symbol will depend on your country of residence. Please log in to your dashboard for further guidance and access to applicable WABC logos.
The value of the WABC Accredited mark is not just born from the standards that inform it, but also from the evaluative processes that lead to it. At WABC, we take very seriously the need to accomplish two goals for the benefit of all stakeholders:
WABC strikes the right balance towards realizing those two distinct goals through the creation of WABC standing committees—the WABC Program Accreditation Team, and three supporting WABC Accredited Decision Boards: WABC Accredited Assessment Board, WABC Accredited Award Board and WABC Accredited Appeal Board.
The team and boards are comprised of highly skilled experts who are passionate about business coaching and serving our community. They are accountable to strictly uphold WABC’s global evidence-based standards and accreditation best practice.
The purpose of all standing committees is to:
Ultimately, WABC maintains oversight of its standards and safeguards the program accreditation process, while simultaneously enabling experts to independently carry out program accreditation related activities. Taken altogether, this thoughtfully considered and balanced-approach raises the quality, credibility and profile of business coaching worldwide to the benefit of all stakeholders.
REVISED DATE NOTE:
This revised edition reflects improved text. The WABC Accredited (Level 3- CMBC) standards have not been changed.