WABC offers a suite of four rigorous, evidence-based credentials for practitioner, advanced, master and elite business coaches. The WABC Certified Business Coach (CBC) Standards are for qualifying and requalifying for CBC, based on business experience and coaching experience. You will refer to these standards when you’d like to learn about this stand-alone WABC credential which is for advanced business coaches.
WABC Certified Business Coach (CBC) is a highly respected global credential designed for advanced business coaches who can access a broader and deeper range of WABC business coaching competencies and knowledge and provide a fuller professional offering. Business coaches at this level apply their coaching to more diverse, although largely fixed, agendas that are directly related to business and organizational outcomes.
CBC:
CBC is an independent, evidence-based credential that carries re-certification requirements (no prerequisite credential required*).
*Each WABC credential is intended to be a stand-alone credential, which enables business coaches to pursue the credential that is right for their ambition, professional goals and client needs at any point in their careers.
CBC is awarded by WABC, headquartered in Canada.
You are an ideal candidate for CBC if:
To earn CBC, you must meet these requirements:
To provide ethically sound and expert guidance, professionals in all areas of practice must keep up to date on the latest research and evidence on how to effectively serve their clients’ needs.
A clear professional development strategy allows business coaches to stay relevant and innovative in providing the best possible expertise to their clients.
As an advanced-level professional credential, you have a few ongoing requirements to maintain your credential that are designed to complement your coaching practice as an opportunity for learning and growth.
As a CBC, you must:
Taking a sabbatical during your career may affect your CBC credential.
CBC can be revoked under certain circumstances. Examples include not meeting the credential verification or re-certification requirements or being cited for a legal or ethical violation. If your CBC credential is revoked, you will no longer be able to use the credential and you must remove all references to it, including logos, from marketing, promotional and other materials in your control (e.g., your website, résumé, signature block, LinkedIn). You must also return your non-refundable certificate to WABC.
The WABC Certified Business Coach (CBC) credential must be listed in a specific way. Please log in to your dashboard for further guidance and access to applicable WABC logos.
At WABC, we support credible business coaches, and another way we do this and maintain our high standards as a professional association is through our credential verification service. This service requires members who hold academic degrees or professional designations from organizations other than WABC to have those credentials verified by us if they wish to list them in materials that display WABC trademarks (e.g., WABC logo, CBC). For full details, refer to our Credential Verification Policy.
REVISED DATE NOTE:
This revised edition reflects improved text. Despite this revision, these standards have not changed.
LEGAL:
WABC reserves all rights in connection with the WABC Certified Business Coach (CBC) Standards, including the right to change, replace or discontinue.