To earn any of the four levels, programs must be delivered at a professional level of engagement and must meet our professional standards and rigorous assessment process.
WABC Accredited is only available to training programs that offer business coaching as the main focus of their curriculum. This means over 75% of the learning hours within the program must be focused on the practice, theory and/or research of business coaching.
We accept applications from trainers who offer either:
- External programs that operate an open recruitment policy, welcoming all appropriately experienced participants, or
- Internal programs where participants are drawn only from within a specific organization.
Even if your program is brand new, or requires significant changes to meet WABC’s standards, you may still be eligible to register in our WABC program accreditation process.
Every applicant program must:
- Aspire to standards and aspirations for excellence as exemplified in all of WABC’s evidence-based standards, and
- Meet the assessment criteria specified by WABC.