CBC—held by professionals around the world—is a highly respected evidence-based global credential that raises your credibility and positions you as a professional business coach with advanced-level knowledge and specialized coaching skills.
CBC—held by professionals around the world—is a highly respected evidence-based global credential that raises your credibility and positions you as a professional business coach with advanced-level knowledge and specialized coaching skills.
WABC Certified Business Coach (CBC), grounded in research-informed best practice, enables you to access a broader and deeper range of competencies and knowledge as a professional business coach at advanced-level. As you support clients, co-workers and organizations, you’ll be able to apply your specialized skills to more diverse, although largely fixed, agendas that are directly related to business and organizational goals and objectives. Being a CBC means you can provide a fuller professional offering.
In this increasingly competitive industry filled with un-credentialed coaches, it’s time to set yourself apart.
Regardless of what professional role you have (e.g., leader, manager, internal or external business coach, external consultant), if you’re doing business coaching at this level, WABC offers different routes via WABC Accredited (Level 2 – CBC)® Programs or the WABC Portfolio Pathway to become a CBC, based on your experience.
Once you earn CBC, you’re part of our global community, where professional business coaches from across the world come together to enhance their skills, expand their professional networks and influence our business coaching profession more broadly.
WABC Certified Business Coach (CBC), grounded in research-informed best practice, enables you to access a broader and deeper range of competencies and knowledge as a professional business coach at advanced-level.
Mastery comes over time and diverse experiences—simply counting coaching hours doesn’t accurately measure impact.
Because the CBC credential specifically prepares you for business coaching in any kind of business or organization across sectors and industries, an appropriate professional background is essential to ground your coaching in real-world situations.
No matter your business or organizational context, your professional experience is the foundation for pursuing any WABC credential.
Choosing your credential will be based on your professional role, previous coaching experience, skill level, ambition, goals and client and employer needs
Let’s ensure CBC is right for you:
WABC Accredited (Level 2 – CBC)® Programs and WABC Portfolio Pathway are routes to earn CBC
WABC Accredited (Level 2 – CBC) Programs are third-party programs that have undertaken WABC’s rigorous assessment and committed to ongoing re-evaluation* to ensure they are delivering high quality, evidence-based business coaching training rooted in real-world organizational and business needs.
All WABC Accredited (Level 2 – CBC) Programs engage in a continuous five-year process lifecycle to ensure they meet our standards of excellence—from initial accreditation through annual monitoring to re-accreditation. This continuous lifecycle ensures the providers’ programs remain relevant in the market and continue to meet our exacting, evidence-based global standards for business coach training programs.
Training is the right route to explore if you:
Joining WABC: You may join before, during or after the Program, as either a WABC Affiliate Member™ or WABC Full Member™:
Your Next Step: If you’d like to explore training***, see the calendar below where you can select a provider and contact them to learn about their program and fee. Your eligibility is determined during their initial screening interview.
WABC Portfolio Pathway is an alternative to a training program. Open to eligible professionals, you’ll engage in a self-directed process that guides you through your examination and evidence of six CBC learning outcomes. Your journey culminates in the submission and evaluation of your CBC Candidate Portfolio, which showcases your professional business coaching performance.
Portfolio Pathway is the right route to explore if you:
Joining WABC: You will join before registration in the Pathway, as either a WABC Affiliate Member or WABC Full Member.
Your Next Step: If you’d like to explore the Portfolio Pathway, see the calendar below for guidance and how to contact us. Offered directly by WABC, your eligibility is determined via an exploratory screening stage.
Calendar is frequently updated, so please check back anytime.
Our WABC Portfolio Pathway was introduced on October 17, 2025
We’re fortunate to have an extensive waiting list, so if you’re on it, we’ll be re-connecting with you very quickly. Please contact WABC if you’re visiting here for the first time and would like to explore our Portfolio Pathway.
Full length programs are suited for professionals with business coaching experience
No programs are currently available — please check back anytime as our calendar is frequently updated.
Fast-track programs are suited for professionals with business coaching experience
No programs are currently available — please check back anytime as our calendar is frequently updated.
Full length programs are suited for professionals with business coaching experience
Add custom message when needed.
Fast-track programs are suited for professionals with business coaching experience
We’re excited to announce that a new program will be available in mid-2027!
You’ll become a WABC Certified Business Coach once you:
*To prove your excellence to the world, you’ll receive your personalized CBC Promo Package (digital package of letter, certificate, badge and personalized verification page (linked to your badge)) enabling you to promote your WABC Certified Business Coach (CBC) credential on your website, email signature or social media platforms.
Earning your CBC involves the following fees:
*Fee set by the training provider
**See the WABC Portfolio Pathway information provided to you
***See WABC Affiliate Member™ or WABC Full Member™
Maintaining your CBC: Please see “Maintaining Your Credential” below.
Each WABC credential is intended to be a stand-alone credential, which enables you to choose the credential that is right for your professional role, previous coaching experience, skill level, ambition, goals and client and employer needs at any point in your career.
Our non-linear approach is purposefully designed to offer flexible and responsive learning options and credentials.
Generally yes. Once a Program earns the “WABC Accredited (Level 2 – CBC)” mark, then you would be eligible to earn CBC assuming you have successfully completed all Program requirements and met all WABC requirements within applicable deadlines.
For WABC Accredited (Level 2 – CBC) Program: You must be a current WABC Affiliate Member or WABC Full Member to earn CBC. You have one year from your Program pass date to meet all applicable requirements (e.g., join/re-join as a WABC Member, complete the final administrative needs).
For WABC Portfolio Pathway: You must be a current WABC Affiliate Member or WABC Full Member before registration in the Pathway. If you have allowed your membership to lapse, you have one year from your CBC Candidate Portfolio Pass date to meet all applicable requirements (e.g., re-join as a WABC Member, complete the final administrative needs).
For WABC Accredited (Level 2 – CBC) Program: If you were already a WABC Affiliate Member or WABC Full Member while taking your Program but allowed your membership to lapse prior to Program completion, you’ll be required to re-join WABC and pay the associated fees before receiving your CBC. Also see FAQ above.
For WABC Portfolio Pathway: Being a current WABC Affiliate Member or WABC Full Member is among requirements to enroll in the WABC Portfolio Pathway, so you’re expected to keep your membership in good standing at all times. If you allow your membership to lapse prior to your Portfolio Pathway completion, you’ll be required to rejoin WABC and pay the associated fees before receiving your CBC. Also see FAQ above.
Certification is a voluntary process by which a nongovernmental body recognizes an individual who has successfully met predetermined qualifications. As an advanced, evidence-based credential, CBC falls within this type of qualification.
It is the most rigorous level of professional credentialing available for individuals. Professional certification credentials that follow industry best practice require validation, carry re-certification requirements and are subject to revocation. CBC adheres to these best practices.
CBC is a professional certification which means it is a “working or applied” credential. Unlike certificates and degrees which transfer knowledge and skills, professional certifications measure how an individual uses knowledge and skills in real-life situations. By certifying that the holder is able to currently practice at a certain level, certification maintains public trust in the delivery of service.
For a professional certification credential to remain valid, the holder must stay relevant with current practice and theories. That’s why it’s a certification best practice for holders to meet ongoing requirements, such as continuing professional development, to maintain their certified credentials.
Yes, to maintain your CBC, there are two ongoing requirements which both require fees:
Taking a sabbatical during your career may affect your CBC credential.
Yes, your CBC credential can be revoked under certain circumstances.
The WABC Certified Business Coach (CBC) credential must be listed in a specific way. Please log in to your dashboard for further guidance and access to your CBC Promo Package.
Each WABC credential for professional business coaches is intended to be a stand-alone credential—choose the one that matches your professional role, previous coaching experience, skill level, ambition, goals and client and/or employer needs.
| PRACTITIONER RCC™ | ADVANCED CBC™ | MASTER CMBC® | ELITE ChBC® |
|---|---|---|---|
| Credential: About | Credential: About | Credential: About | Credential: About |
| Registered Corporate Coach™ (RCC™)—held by professionals around the world—is a highly respected evidence-based global credential that raises your credibility and positions you as a professional business coach with practitioner-level knowledge and specialized coaching skills. RCC, grounded in research-informed best practice, enables you to access a strong foundation and the competencies and knowledge as a professional business coach at practitioner-level. As you support clients, co-workers and organizations, you’ll be able to apply your specialized skills to a range of fixed agendas that are directly related to business and organizational goals and objectives. Being an RCC means you can provide a professional offering. | WABC Certified Business Coach™ (CBC™)—held by professionals around the world—is a highly respected evidence-based global credential that raises your credibility and positions you as a professional business coach with advanced-level knowledge and specialized coaching skills. CBC, grounded in research-informed best practice, enables you to access a broader and deeper range of competencies and knowledge as a professional business coach at advanced-level. As you support clients, co-workers and organizations, you’ll be able to apply your specialized skills to more diverse, although largely fixed, agendas that are directly related to business and organizational goals and objectives. Being a CBC means you can provide a fuller professional offering. | WABC Certified Master Business Coach® (CMBC®)—held by professionals around the world—is a highly esteemed, world-class distinction that positions you at the leading edge of your field with master-level expertise, specialized knowledge and coaching skills. CMBC, grounded in research-informed best practice, demonstrates your mastery of the competencies and knowledge as a professional business coach at master-level. As you support senior levels of leadership, you’ll be able to apply your specialized skills to tackle complex business and organizational challenges with open agendas, the outcomes of which may impact broader business and organizational goals and objectives. Furthermore, you may be accountable for critical analysis, diagnosis, design, planning, execution and evaluation and you may also choose to specialize. Being a CMBC means you can provide a significant professional offering. | Chartered Business Coach® (ChBC®)—held by professionals around the world—is the first-ever chartered status for professional business coaches and the industry’s most coveted, world-class distinction. Position yourself as being among the best of the best in our profession worldwide as a professional business coach with elite-level expertise, specialized knowledge, coaching skills and professional competence. ChBC, grounded in research-informed best practice, demonstrates you possess specialized knowledge, professional competence and mastery of the competencies as a professional business coach at elite-level. As you support the highest levels of leadership, you’ll be able to apply a wide range of business coaching initiatives and activities to tackle complex business and organizational challenges across a wide diversity of contexts and open agendas, the outcomes of which may be unpredictable. Furthermore, at this highest level of professional practice, you’ll be able to exercise substantial personal autonomy along with your significant influence, leadership and contribution within businesses, organizations and the profession. Being a ChBC means you can provide a substantial professional offering. |
| Eligible Candidates | Eligible Candidates | Eligible Candidates | Eligible Candidates |
NOTE: If you have a minimum of 1 year of business coaching experience, you will be able to consider either a WABC Accredited Program or WABC Portfolio Pathway. |
|
|
|
| ROUTES AVAILABLE: Options, Duration & Hours | ROUTES AVAILABLE: Options, Duration & Hours | ROUTES AVAILABLE: Options, Duration & Hours | ROUTES AVAILABLE: Options, Duration & Hours |
| WABC Accredited Program Option: Full Length Duration: 6–12 months* Hours: 150* Option: Fast Track Duration: 4–8 months* Hours: 75* *Expect some variability based on participants’ experience-level and program’s approach WABC Portfolio Pathway Option: Full Length Duration: 6–12 months* Hours: Highly variable* *Self-directed | WABC Accredited Program Option: Full Length Duration: 9–18 months* Hours: 400* Option: Fast Track Duration: 6–12 months* Hours: 200* *Expect some variability based on participants’ experience-level and program’s approach WABC Portfolio Pathway Option: Full Length Duration: 6–12 months* Hours: Highly variable* *Self-directed | WABC Accredited Program Option: Full Length Duration: 18–24 months* Hours: 1200* Option: Fast Track Duration: 12–18 months* Hours: 600* *Expect some variability based on participants’ experience-level and program’s approach WABC Portfolio Pathway Option: Full Length Duration: 6–12 months* Hours: Highly variable* *Self-directed |
WABC Portfolio Pathway Option: Full Length Duration: 6–12 months* Hours: Highly variable* *Self-directed |
| ROUTES AVAILABLE: Formats | ROUTES AVAILABLE: Formats | ROUTES AVAILABLE: Formats | ROUTES AVAILABLE: Formats |
|
WABC Accredited Program Each program chooses from a range of formats–In-person, virtual or blended. WABC Portfolio Pathway Virtual self-directed |
WABC Accredited Program Each program chooses from a range of formats–In-person, virtual or blended. WABC Portfolio Pathway Virtual self-directed |
WABC Accredited Program Each program chooses from a range of formats–In-person, virtual or blended. WABC Portfolio Pathway Virtual self-directed | WABC Portfolio Pathway Virtual self-directed |
| ROUTES AVAILABLE: Supervision | ROUTES AVAILABLE: Supervision | ROUTES AVAILABLE: Supervision | ROUTES AVAILABLE: Supervision |
|
WABC Accredited Program Appropriate supervision is provided WABC Portfolio Pathway Not applicable |
WABC Accredited Program Appropriate supervision is provided WABC Portfolio Pathway Not applicable |
WABC Accredited Program Appropriate supervision is provided WABC Portfolio Pathway Not applicable | WABC Portfolio Pathway Not applicable |
| ROUTES AVAILABLE: Completion Deliverables | ROUTES AVAILABLE: Completion Deliverables | ROUTES AVAILABLE: Completion Deliverables | ROUTES AVAILABLE: Completion Deliverables |
| WABC Accredited Program Pass a written and performance related assessment WABC Portfolio Pathway Submit and pass your RCC Candidate Portfolio representing your professional business coaching performance | WABC Accredited Program Pass a written and performance related assessment WABC Portfolio Pathway Submit and pass your CBC Candidate Portfolio representing your professional business coaching performance | WABC Accredited Program Pass a written and performance related assessment WABC Portfolio Pathway Submit and pass your CMBC Candidate Portfolio representing your professional business coaching performance | WABC Portfolio Pathway Submit and pass your ChBC Candidate Portfolio representing your professional business coaching performance |
| CREDENTIAL: Ongoing Requirements | CREDENTIAL: Ongoing Requirements | CREDENTIAL: Ongoing Requirements | CREDENTIAL: Ongoing Requirements |
| There are no requirements to maintain your RCC credential |
|
|
|
| WABC Standards | WABC Standards | WABC Standards | WABC Standards |
| Legal | Legal | Legal | Legal |
| WABC reserves all rights in connection with the Registered Corporate Coach (RCC) credential and its requirements, including the right to change, replace or discontinue. | WABC reserves all rights in connection with the WABC Certified Business Coach (CBC) credential and its requirements, including the right to change, replace or discontinue. | WABC reserves all rights in connection with the WABC Certified Master Business Coach (CMBC) credential and its requirements, including the right to change, replace or discontinue. | WABC reserves all rights in connection with the Chartered Business Coach (ChBC) credential and its requirements, including the right to change, replace or discontinue. |
When you earn any of WABC’s credentials for business coaches (RCC™, CBC™, CMBC®, ChBC®) and for leaders-as-coaches (CLAC™), you’ll enroll in a WABC Accredited Program or WABC Portfolio Pathway. All WABC Accredited Programs undergo rigorous independent initial assessment, and providers are regularly reviewed to ensure they continue to be relevant to the market and meet our exacting global standards of excellence for business coaching or leader-as-coach coaching training programs. The WABC Portfolio Pathway, developed and offered directly by WABC, draws upon our deep insights, knowledge and expertise and offers an alternative, self-directed route for eligible professionals seeking business coaching credentials.
My certification as a WABC Certified Business Coach™ (CBC™) is extremely important in my coaching practice. As a coach working with a range of organizations, earning certification with a robust and professional coaching body is really important. It indicates the high standards I set for myself, and WABC provides that for me.
The professional development aspect is also critical, and I highly value how WABC takes its professional development so seriously. It was really interesting to recently complete the thorough five-yearly professional development submission necessary for the re-certification of my CBC™, as it allowed me to reflect on what I had learned from recent innovations and changes I had tried, and also where I might focus in the future. Reviewer comments from the WABC assessor are particularly useful. WABC is very friendly, and its body of coaches is truly international; this is helpful for me in sourcing coaching support in different regions of the world.
As an executive coach with C-suite focus, I was looking for a renowned certification that would help me to raise my profile. I decided on WABC as it’s one of the few accreditation organizations to focus solely on business and has global reach. On several occasions my WABC Certified Business Coach™ (CBC™) credential has helped me to pass the rigorous screening process of decision-makers seeking to hire a board-level coach.
I appreciated the process of re-certification after five years, as it helped me to seriously reflect on my past coaching experience and to systematically think ahead where to go next. The WABC assessor did a thorough and empathetic job that added a lot of value. WABC is really worth the investment.
As the first coach in Japan to receive the WABC Certified Business Coach™ (CBC™) credential, I am proud to praise WABC for providing me with valuable insights.
To gain effective results, business coaches need not only theory but also strong skills. WABC, with its depth of experience in business coaching, gives me the support I need to lead clients to success.
Coaching works effectively where there is a sense of equality between a client and a coach. Knowing this helps me focus positively on the successful future of my clients and motivates me to develop and innovate professionally.
From the warm welcome I received from WABC’s founder Wendy Johnson when I first joined WABC in 2012, I know I can always count on WABC for encouragement and support.
After many successful years as a leader in different multinational companies, I took my experience one step further by becoming a freelance soft skills executive business coach, counsellor and Enneagram teacher. My systemic approach applies all my knowledge and methodologies thoroughly and with passion.
Being a WABC Full Member™ means aligning with WABC’s values and committing to continuous professional development as an executive business coach. Re-certifying my WABC Certified Business Coach™ (CBC™) credential every five years involves providing my professional development record—including clients’ comments about their satisfaction—for assessment. WABC’s commitment to such high-quality and meaningful assessment criteria assures me that I am a member of an association whose reputation is widely revered in the market.
CBC raises your credibility and positions you as a professional business coach with advanced-level knowledge and specialized coaching skills.
Organizations and businesses of all kinds have new challenges to face in our quickly changing global environments. Success today requires advancing on many fronts simultaneously, including facing new industry entrants and disruptors, adapting to customer demands, competing to attract and retain top talent, and establishing clarity of vision through tumultuous times. Leading organizations know business coaching is essential to support the alignment between organizational goals and the leaders, teams and individuals responsible for driving their success.
Organizations have new challenges to face in our quickly changing global environments. Success today requires advancing on many fronts simultaneously, including facing new industry entrants and disruptors, adapting to customer demands, competing to attract and retain top talent, and establishing clarity of vision through tumultuous times.
As these challenges grow increasingly intertwined, traditional siloed thinking lacks the relevance to operate effectively in this new context. It takes enduring commitment to continuously focus on the right business initiatives at the right time, find the precise balance of objectives, resources and timing, and build transparency and accountability at all levels of an organization to realize sustained success.
This shift requires new knowledge and skills. Developing a learning mindset, building resilience and adopting adaptability are key to driving growth, innovation and peak performance from leaders, teams and individuals alike. Achieving organizational goals requires alignment and accountability at every level of an organization.
As organizations rise to meet these demands and realize their strategic intents, business coaching can support the alignment between organizational goals and the leaders, teams and individuals responsible for driving their success.
Business coaching impacts individuals, teams and the organizations they work within. A business coach will leverage their expertise to build on the current state of both the organization and the individuals within it, to enhance performance and leadership potential. It is a role that is, by nature, supportive, disruptive and progressive.
Business coaching is distinct in that it addresses the needs of both the individual and the organization they work within. This distinction makes business coaching a unique discipline within the world of coaching more broadly. Business coaches can go by many names—including executive coach, organizational coach, leadership coach, or corporate coach—yet each one focuses on the shared business goals and objectives of both the client and the organization. This dual focus separates business coaching as a distinct practice from all other kinds of coaching.
Business coaches support organizational goals and objectives, at an individual or team level, by identifying opportunities and supporting clients in their actions to achieve results. The business coach’s role can take on many forms—it can be supportive, disruptive and progressive to encourage insights, development, change and growth.
Business coaching is industry agnostic, meaning the competencies of an effective business coach can be applied to any sectors or industries. Some business coaches may choose to specialize and offer their services in a particular industry. This is especially true with WABC business coaches, as they are required to have business and organizational experience before earning their WABC credentials.
Business coaches are strategic partners who build your business and operational success. Among the broad array of service offerings, business coaches may help:
Business coaching engagements can be initiated for many reasons—ultimately, the goal is to remove roadblocks or challenges or to stimulate new insights or pathways so a business, company or organization can achieve its full potential and sustain or grow its market position.
Business coaching helps leaders, individuals and teams respond more effectively to change and accept greater accountability. It is often used to help high-performers reach even greater success as they engage with new opportunities for growth, at both a professional and organizational level.
An internal manager is taking over a new team and wants to understand how to integrate into an existing dynamic and build trust.
A business coach can help facilitate a smooth transition and provide the leader with clarity on how to build a vision and engage their team effectively.
An organization is going through a business transformation related to their goals, processes or technologies.
A business coach can help manage change effectively by implementing strategies to support the transition and adoption of the new priorities.
A president or CEO is ready to step down and is looking to build a succession plan to ready the organization for a significant leadership change.
A business coach can help the leader transition their expertise and knowledge effectively, and build clarity of vision while navigating a complex leadership handover.
If a team isn’t working well together, performance challenges and missed targets are common symptoms of underlying tension and lack of trust.
Business coaches can work with both individuals and teams to improve their dynamic, build trust with one another and find new ways to collaborate to increase productivity.
Supporting mental health is instrumental in retaining top performers and building an optimal, innovative work environment.
A business coach can improve employees’ understanding of how they contribute to an organization’s priorities, how to maintain an appropriate work/life balance, and how to be more authentic and open within the workplace.
The Worldwide Association of Business Coaches (WABC) leads the business coaching industry in identifying the qualities, actions and skills you need to drive leading business outcomes and harness emerging opportunities.
As the industry leader since 1997, WABC has elevated business coaching practices worldwide and helped countless coaches, clients and companies successfully navigate complexity and achieve tangible business results.
Our global community spans more than 125 countries, and includes business coaches who work with entrepreneurs, managers, CEOs, presidents and professionals from all industries, all sectors, and all organizational sizes.
Enhance your customer service experience and build trust and loyalty with clients. Business coaching can help improve relationships and align individuals’ actions more closely with performance goals.
Drive performance with your team by strengthening internal engagement to drive greater innovation and more insightful decision-making. Improve the confidence, emotional intelligence and communication skills to motivate team members towards better performance.
Improve your organization’s ability to more effectively deliver on your mission to the communities you serve. Boost creativity, innovation and accountability for your programs, and more clearly articulate the need in ways that resonate with the public.
Increase the efficacy of your program delivery by thinking more strategically and spotting opportunities that drive greater results. Build support more effectively, both within your organization and with external partners and stakeholders.
Gather the right information from clients by asking more insightful questions and tailoring your approach more effectively. Guide your clients towards clarity by offering clear, strategic intent.
Build trusted partnerships founded on advice, authenticity and a sense of being in your client’s corner. Enhance your strategic deliverables with solutions that address clients’ challenges realistically and effectively.
Strengthen the ability to identify client needs and get to the root cause of operational challenges more effectively. Gain a wider strategic view on how technology infrastructure supports business and operational strategy.
Build organizational roadmaps that take into account the diverse requirements across departments. Equip teams with the relationship-building skills and empathy needed to drive stakeholder satisfaction.
Increase employee focus by fostering a positive working environment through setting clear expectations of organizational priorities and safety. Align business objectives and team priorities more closely by equipping leaders with the skills to manage their teams more effectively.
Improve your customer service experience with increased loyalty and customer satisfaction. Build a supportive and respectful culture that takes into account the importance of a team member’s overall wellbeing, including their mental health.
Business coaching offers many ways to achieve your business objectives and build a business coaching culture within your organization. Take the next step towards achieving sustainable performance improvement with WABC.
Search the WABC Business Coach Locator to find your qualified coaching partner in accelerating your professional or organizational achievement.
Are you a champion of business coaching within your organization and want to introduce WABC to your employer to see what’s possible?
Whether your organization has a business coaching program or is interested in building one, WABC accredits in-house programs to ensure that your employees are trained to coach using the latest research-informed best practice and global standards.
Many organizations see the value in using business coaching to unlock the potential within their organization, but don’t know where to start.
WABC offers a range of consulting and business services to identify opportunities and improve business coaching within organizations.
Whether you are a business coach, leader-as-coach, client, training provider or member of the public, WABC enhances coaching confidence by delivering relevant, robust and reliable academic and professional principles and standards. Our best-in-class benchmarks reward excellence and build discipline in the business coaching industry and its subspecialties towards research and sound practice.
CLAC—held by professionals around the world—is a highly respected evidence-based global credential that positions you as a leader-as-coach with certified-level knowledge and specialized coaching skills.
CLAC—held by professionals around the world—is a highly respected evidence-based global credential that positions you as a leader-as-coach with certified-level knowledge and specialized coaching skills.
WABC Certified Leader-as-Coach (CLAC), grounded in research-informed best practice, enables you to access a strong foundation and the competencies and knowledge as a leader-as-coach at certified-level. As you support the development, empowerment and accountability of others in your organization, you’ll be able to apply your specialized skills to improve the performance in the delivery of strategic business and organizational goals and objectives. Being a CLAC means you can lead with results.
Exceptional leadership includes incorporating specialized coaching skills within your professional role.
Regardless of what professional role you have (e.g., leader, manager, supervisor), if you’re already doing, or want to start doing, leader-as-coach coaching, WABC offers WABC Accredited (Level 2 – Leader-as-Coach)® Programs to become a CLAC.
Once you earn CLAC, you become part of our global community of business coaches and leaders-as-coaches!
WABC Certified Leader-as-Coach (CLAC), grounded in research-informed best practice, enables you to access a strong foundation and the competencies and knowledge as a leader-as-coach at certified-level.
Because the CLAC credential specifically prepares you for leader-as-coach coaching in any kind of business or organization across sectors and industries, an appropriate professional background is essential to ground your coaching in real-world situations.
No matter your business or organizational context, your professional experience is the foundation for pursuing any WABC credentials.
Choosing your credential will be based on your professional role, previous coaching experience, skill level, ambition, goals and client and employer needs
Let’s ensure CLAC is right for you:
WABC Accredited (Level 2 – Leader-as-Coach)® Programs is the route to earn CLAC
WABC Accredited (Level 2 – Leader-as-Coach) Programs are third-party programs that have undertaken WABC’s rigorous assessment and committed to ongoing re-evaluation* to ensure they are delivering high quality, evidence-based leader-as-coach coaching training rooted in real-world organizational and business needs.
All WABC Accredited (Level 2 – Leader-as-Coach) Programs engage in a continuous three-year process lifecycle to ensure they meet our standards of excellence—from initial accreditation through annual monitoring to re-accreditation. This continuous lifecycle ensures the providers’ programs remain relevant in the market and continue to meet our exacting, evidence-based global standards for leader-as-coach training programs.
Your Next Step: If you’d like to explore our programs*, see the calendar below where you can select a provider and contact them to learn about their program and fee. Your eligibility is determined during their initial screening interview.
Calendar is frequently updated, so please check back anytime.
Full length programs are suited for leaders, managers and supervisors wishing to incorporate coaching into their professional role
| Start Date | Provider | Program | Format | Location | Language |
|---|---|---|---|---|---|
| FEB 20, 2026 | KasKor Business Coaching |
The Blueprint: How to Lead with a Coach Approach – Credential Edition |
Virtual | International | English |
| MAY 1, 2026 | KasKor Business Coaching |
The Blueprint: How to Lead with a Coach Approach – Credential Edition |
Virtual | International | English |
| SEP 18, 2026 | KasKor Business Coaching |
The Blueprint: How to Lead with a Coach Approach – Credential Edition |
Virtual | International | English |
| OCT 30, 2026 | KasKor Business Coaching |
The Blueprint: How to Lead with a Coach Approach – Credential Edition |
Virtual | International | English |
Full length programs are suited for leaders, managers and supervisors wishing to incorporate coaching into their professional role
Add custom message when needed.
You’ll become a WABC Certified Leader-as-Coach once you:
*To prove your excellence to the world, you’ll receive your personalized CLAC Promo Package (digital package of letter, certificate, badge and personalized verification page (linked to your badge)) enabling you to promote your WABC Certified Leader-as-Coach (CLAC) credential on your website, email signature or social media platforms.
Earning your CLAC involves the following fees:
*Fee set by the training provider
**US$35.00
Maintaining your CLAC: Please see “Maintaining Your Credential” below.
Each WABC credential is intended to be a stand-alone credential, which enables you to choose the credential that is right for your professional role, previous coaching experience, skill level, ambition, goals and client and employer needs at any point in your career.
Our non-linear approach is purposefully designed to offer flexible and responsive learning options and credentials.
Generally yes. Once a Program earns the “WABC Accredited (Level 2 – Leader-as-Coach)” mark, then you would be eligible to earn CLAC assuming you have successfully completed all Program requirements and met all WABC requirements within applicable deadlines.
You have one year from your Program pass date to complete the final administrative needs (e.g., agree to the WABC Certified Leader-as-Coach (CLAC) Standards, purchase your WABC CLAC Promo Package).
Certification is a voluntary process by which a nongovernmental body recognizes an individual who has successfully met predetermined qualifications. As an evidence-based credential, CLAC falls within this type of qualification.
It is the most rigorous level of professional credentialing available for individuals. Professional certification credentials that follow industry best practice require validation, carry re-certification requirements and are subject to revocation. CLAC adheres to these best practices.
CLAC is a professional certification which means it is a “working or applied” credential. Unlike certificates and degrees which transfer knowledge and skills, professional certifications measure how an individual uses knowledge and skills in real-life situations. By certifying that the holder is able to currently practice at a certain level, certification maintains public trust in the delivery of service.
For a professional certification credential to remain valid, the holder must stay relevant with current practice and theories. That’s why it’s a certification best practice for holders to meet ongoing requirements, such as confirming your continuing engagement in leader-as-coach coaching, to maintain their certified credentials.
Yes, to maintain your CLAC, there is one ongoing requirement which requires a fee:
Yes, your CLAC credential can be revoked under certain circumstances.
The WABC Certified Leader-as-Coach (CLAC) credential must be listed in a specific way. Please log in to your dashboard for further guidance and access to your CLAC Promo Package.
When you earn any of WABC’s credentials for business coaches (RCC™, CBC™, CMBC®, ChBC®) and for leaders-as-coaches (CLAC™), you’ll enroll in a WABC Accredited Program or WABC Portfolio Pathway. All WABC Accredited Programs undergo rigorous independent initial assessment, and providers are regularly reviewed to ensure they continue to be relevant to the market and meet our exacting global standards of excellence for business coaching or leader-as-coach coaching training programs. The WABC Portfolio Pathway, developed and offered directly by WABC, draws upon our deep insights, knowledge and expertise and offers an alternative, self-directed route for eligible professionals seeking business coaching credentials.
My certification as a WABC Certified Business Coach™ (CBC™) is extremely important in my coaching practice. As a coach working with a range of organizations, earning certification with a robust and professional coaching body is really important. It indicates the high standards I set for myself, and WABC provides that for me.
The professional development aspect is also critical, and I highly value how WABC takes its professional development so seriously. It was really interesting to recently complete the thorough five-yearly professional development submission necessary for the re-certification of my CBC™, as it allowed me to reflect on what I had learned from recent innovations and changes I had tried, and also where I might focus in the future. Reviewer comments from the WABC assessor are particularly useful. WABC is very friendly, and its body of coaches is truly international; this is helpful for me in sourcing coaching support in different regions of the world.
As an executive coach with C-suite focus, I was looking for a renowned certification that would help me to raise my profile. I decided on WABC as it’s one of the few accreditation organizations to focus solely on business and has global reach. On several occasions my WABC Certified Business Coach™ (CBC™) credential has helped me to pass the rigorous screening process of decision-makers seeking to hire a board-level coach.
I appreciated the process of re-certification after five years, as it helped me to seriously reflect on my past coaching experience and to systematically think ahead where to go next. The WABC assessor did a thorough and empathetic job that added a lot of value. WABC is really worth the investment.
As the first coach in Japan to receive the WABC Certified Business Coach™ (CBC™) credential, I am proud to praise WABC for providing me with valuable insights.
To gain effective results, business coaches need not only theory but also strong skills. WABC, with its depth of experience in business coaching, gives me the support I need to lead clients to success.
Coaching works effectively where there is a sense of equality between a client and a coach. Knowing this helps me focus positively on the successful future of my clients and motivates me to develop and innovate professionally.
From the warm welcome I received from WABC’s founder Wendy Johnson when I first joined WABC in 2012, I know I can always count on WABC for encouragement and support.
After many successful years as a leader in different multinational companies, I took my experience one step further by becoming a freelance soft skills executive business coach, counsellor and Enneagram teacher. My systemic approach applies all my knowledge and methodologies thoroughly and with passion.
Being a WABC Full Member™ means aligning with WABC’s values and committing to continuous professional development as an executive business coach. Re-certifying my WABC Certified Business Coach™ (CBC™) credential every five years involves providing my professional development record—including clients’ comments about their satisfaction—for assessment. WABC’s commitment to such high-quality and meaningful assessment criteria assures me that I am a member of an association whose reputation is widely revered in the market.
CLAC positions you as a leader-as-coach with certified-level knowledge and specialized coaching skills.
RCC—held by professionals around the world—is a highly respected evidence-based global credential that raises your credibility and positions you as a professional business coach with practitioner-level knowledge and specialized coaching skills.
RCC—held by professionals around the world—is a highly respected evidence-based global credential that raises your credibility and positions you as a professional business coach with practitioner-level knowledge and specialized coaching skills.
Registered Corporate Coach (RCC), grounded in research-informed best practice, enables you to access a strong foundation and the competencies and knowledge as a professional business coach at practitioner-level. As you support clients, co-workers and organizations, you’ll be able to apply your specialized skills to a range of fixed agendas that are directly related to business and organizational goals and objectives. Being an RCC means you can provide a professional offering.
Exceptional business coaching begins with a confident, practical understanding.
Regardless of what professional role you have (e.g., leader, manager, internal or external business coach, external consultant), if you’re already doing, or want to start doing, business coaching, WABC offers different routes via WABC Accredited (Level 1 – RCC)® Programs or the WABC Portfolio Pathway to become an RCC, based on whether you have previous coaching experience or not.
Once you earn RCC, you’re part of our global community, where professional business coaches from across the world come together to enhance their skills, expand their professional networks and influence our business coaching profession more broadly.
Registered Corporate Coach (RCC), grounded in research-informed best practice, enables you to access a strong foundation and the competencies and knowledge as a professional business coach at practitioner-level.
Mastery comes over time and diverse experiences—simply counting coaching hours doesn’t accurately measure impact.
Because the RCC credential specifically prepares you for business coaching in any kind of business or organization across sectors and industries, an appropriate professional background is essential to ground your coaching in real-world situations.
No matter your business or organizational context, your professional experience is the foundation for pursuing any WABC credential.
Choosing your credential will be based on your professional role, previous coaching experience, skill level, ambition, goals and client and employer needs
Let’s ensure RCC is right for you:
WABC Accredited (Level 1 – RCC)® Programs and WABC Portfolio Pathway are routes to earn RCC
WABC Accredited (Level 1 – RCC) Programs are third-party programs that have undertaken WABC’s rigorous assessment and committed to ongoing re-evaluation* to ensure they are delivering high quality, evidence-based business coaching training rooted in real-world organizational and business needs.
All WABC Accredited (Level 1 – RCC) Programs engage in a continuous five-year process lifecycle to ensure they meet our standards of excellence—from initial accreditation through annual monitoring to re-accreditation. This continuous lifecycle ensures the providers’ programs remain relevant in the market and continue to meet our exacting, evidence-based global standards for business coach training programs.
Training is the right route to explore if you:
Joining WABC: You may join before, during or after the Program, as either a WABC Affiliate Member™ or WABC Full Member™:
Your Next Step: If you’d like to explore training**, see the calendar below where you can select a provider and contact them to learn about their program and fee. Your eligibility is determined during their initial screening interview.
WABC Portfolio Pathway is an alternative to a training program. Open to eligible professionals, you’ll engage in a self-directed process that guides you through your examination and evidence of six RCC learning outcomes. Your journey culminates in the submission and evaluation of your RCC Candidate Portfolio, which showcases your professional business coaching performance.
Portfolio Pathway is the right route to explore if you:
Joining WABC: You will join before registration in the Pathway, as either a WABC Affiliate Member or WABC Full Member (the right membership level for you will be based on your business coaching experience).
Your Next Step: If you’d like to explore our Portfolio Pathway, see the calendar below for guidance and how to contact us. Offered directly by WABC, your eligibility is determined via an exploratory screening stage.
Calendar is frequently updated, so please check back anytime.
Full length programs are ideally suited for professionals new to business coaching
| Start Date | Provider | Program | Format | Location | Language |
|---|---|---|---|---|---|
| JAN 26, 2026 | Center for Transformation and Innovation (CTI) | Blended | Tampa, FL, USA | English | |
| FEB 10, 2026 | The Hayes Approach | Blended | Greenville, SC, USA | English | |
| FEB 23, 2026 | The Hayes Approach | Virtual | International | English | |
| MAR 9, 2026 | FunDaMentals Strategics Pte Ltd |
Professional Certificate in Business Coaching (offered in partnership with SMU) |
Blended | Singapore, SINGAPORE | English |
| MAY 6, 2026 | Weplusnetwork Srl | Blended | Rome, ITALY | Italian | |
| AUG 5, 2026 | FunDaMentals Strategics Pte Ltd |
Professional Certificate in Business Coaching (offered in partnership with SMU) |
Blended | Singapore, SINGAPORE | English |
| AUG 18, 2026 | The Hayes Approach | Blended | Greenville, SC, USA | English | |
| AUG 25, 2026 | The Hayes Approach | Virtual | International | English | |
| The Business Coaching Academy Ltd | Virtual | International | English |
Fast-track programs are ideally suited for professionals with business coaching experience
| Start Date | Provider | Program | Format | Location | Language |
|---|---|---|---|---|---|
| APR 17, 2026 | Impact Business Coaches | Blended | Metro Atlanta, GA, USA | English | |
| MAY 6, 2026 | Weplusnetwork Srl | Blended | Rome, ITALY | Italian | |
| JUN 10, 2026 | Impact Business Coaches | Virtual | International | English | |
| OCT 29, 2026 | Impact Business Coaches | Blended | Metro Atlanta, GA, USA | English |
Full length programs are ideally suited for professionals new to business coaching
Add custom message when needed.
Fast-track programs are ideally suited for professionals with business coaching experience
Add custom message when needed.
Our WABC Portfolio Pathway was introduced on October 17, 2025
We’re fortunate to have an extensive waiting list, so if you’re on it, we’ll be re-connecting with you very quickly. Please contact WABC if you’re visiting here for the first time and would like to explore our Portfolio Pathway.
You’ll become a Registered Corporate Coach once you:
*To prove your excellence to the world, you’ll receive your personalized RCC Promo Package (digital package of letter, certificate, badge and personalized verification page (linked to your badge)) enabling you to promote your Registered Corporate Coach (RCC) credential on your website, email signature or social media platforms.
Earning your RCC involves the following fees:
*Fee set by the training provider
**See the WABC Portfolio Pathway information provided to you
***See WABC Affiliate Member™ or WABC Full Member™
Maintaining your RCC: There are currently no fees to maintain your RCC credential. As an RCC, you can stay engaged with our global community as a WABC Member and access exclusive thought leadership and opportunities to build your professional network for an annual fee.
Each WABC credential is intended to be a stand-alone credential, which enables you to choose the credential that is right for your professional role, previous coaching experience, skill level, ambition, goals and client and employer needs at any point in your career.
Our non-linear approach is purposefully designed to offer flexible and responsive learning options and credentials.
Generally yes. Once a Program earns the “WABC Accredited (Level 1 – RCC)” mark, then you would be eligible to earn RCC assuming you have successfully completed all Program requirements and met all WABC requirements within applicable deadlines.
For WABC Accredited (Level 1 – RCC) Program: You must be a current WABC Affiliate Member or WABC Full Member to earn RCC. You have one year from your Program pass date to meet all applicable requirements (e.g., join/re-join as a WABC Member, complete the final administrative needs).
For WABC Portfolio Pathway: You must be a current WABC Affiliate Member or WABC Full Member before registration in the Pathway. If you have allowed your membership to lapse, you have one year from your RCC Candidate Portfolio pass date to meet all applicable requirements (e.g., re-join as a WABC Member, complete the final administrative needs).
For WABC Accredited (Level 1 – RCC) Program: If you were already a WABC Affiliate Member or WABC Full Member while taking your Program but allowed your membership to lapse prior to Program completion, you’ll be required to re-join WABC and pay the associated fees before receiving your RCC. Also see FAQ above.
For WABC Portfolio Pathway: Being a current WABC Affiliate Member or WABC Full Member is among requirements to enroll in the WABC Portfolio Pathway, so you’re expected to keep your membership in good standing at all times. If you allow your membership to lapse prior to your Portfolio Pathway completion, you’ll be required to rejoin WABC and pay the associated fees before receiving your RCC. Also see FAQ above.
The Registered Corporate Coach (RCC) credential must be listed in a specific way. Please log in to your dashboard for further guidance and access to your RCC Promo Package.
Each WABC credential for professional business coaches is intended to be a stand-alone credential—choose the one that matches your professional role, previous coaching experience, skill level, ambition, goals and client and/or employer needs.
| PRACTITIONER RCC™ |
ADVANCED CBC™ |
MASTER CMBC® |
ELITE ChBC® |
|---|---|---|---|
| Credential: About | Credential: About | Credential: About | Credential: About |
| Registered Corporate Coach™ (RCC™)—held by professionals around the world—is a highly respected evidence-based global credential that raises your credibility and positions you as a professional business coach with practitioner-level knowledge and specialized coaching skills.
RCC, grounded in research-informed best practice, enables you to access a strong foundation and the competencies and knowledge as a professional business coach at practitioner-level. As you support clients, co-workers and organizations, you’ll be able to apply your specialized skills to a range of fixed agendas that are directly related to business and organizational goals and objectives. Being an RCC means you can provide a professional offering. |
WABC Certified Business Coach™ (CBC™)—held by professionals around the world—is a highly respected evidence-based global credential that raises your credibility and positions you as a professional business coach with advanced-level knowledge and specialized coaching skills.
CBC, grounded in research-informed best practice, enables you to access a broader and deeper range of competencies and knowledge as a professional business coach at advanced-level. As you support clients, co-workers and organizations, you’ll be able to apply your specialized skills to more diverse, although largely fixed, agendas that are directly related to business and organizational goals and objectives. Being a CBC means you can provide a fuller professional offering. |
WABC Certified Master Business Coach® (CMBC®)—held by professionals around the world—is a highly esteemed, world-class distinction that positions you at the leading edge of your field with master-level expertise, specialized knowledge and coaching skills.
CMBC, grounded in research-informed best practice, demonstrates your mastery of the competencies and knowledge as a professional business coach at master-level. As you support senior levels of leadership, you’ll be able to apply your specialized skills to tackle complex business and organizational challenges with open agendas, the outcomes of which may impact broader business and organizational goals and objectives. Furthermore, you may be accountable for critical analysis, diagnosis, design, planning, execution and evaluation and you may also choose to specialize. Being a CMBC means you can provide a significant professional offering. |
Chartered Business Coach® (ChBC®)—held by professionals around the world—is the first-ever chartered status for professional business coaches and the industry’s most coveted, world-class distinction. Position yourself as being among the best of the best in our profession worldwide as a professional business coach with elite-level expertise, specialized knowledge, coaching skills and professional competence.
ChBC, grounded in research-informed best practice, demonstrates you possess specialized knowledge, professional competence and mastery of the competencies as a professional business coach at elite-level. As you support the highest levels of leadership, you’ll be able to apply a wide range of business coaching initiatives and activities to tackle complex business and organizational challenges across a wide diversity of contexts and open agendas, the outcomes of which may be unpredictable. Furthermore, at this highest level of professional practice, you’ll be able to exercise substantial personal autonomy along with your significant influence, leadership and contribution within businesses, organizations and the profession. Being a ChBC means you can provide a substantial professional offering. |
| Eligible Candidates | Eligible Candidates | Eligible Candidates | Eligible Candidates |
NOTE: If you have a minimum of 1 year of business coaching experience, you will be able to consider either a WABC Accredited Program or WABC Portfolio Pathway. |
|
|
|
| ROUTES AVAILABLE: Options, Duration & Hours |
ROUTES AVAILABLE: Options, Duration & Hours |
ROUTES AVAILABLE: Options, Duration & Hours |
ROUTES AVAILABLE: Options, Duration & Hours |
| WABC Accredited Program Option: Full Length Duration: 6–12 months* Hours: 150* Option: Fast Track WABC Portfolio Pathway |
WABC Accredited Program Option: Full Length Duration: 9–18 months* Hours: 400* Option: Fast Track WABC Portfolio Pathway |
WABC Accredited Program Option: Full Length Duration: 18–24 months* Hours: 1200* Option: Fast Track WABC Portfolio Pathway |
WABC Portfolio Pathway Option: Full Length Duration: 6–12 months* Hours: Highly variable* *Self-directed |
| ROUTES AVAILABLE: Formats |
ROUTES AVAILABLE: Formats |
ROUTES AVAILABLE: Formats |
ROUTES AVAILABLE: Formats |
| WABC Accredited Program Each program chooses from a range of formats–In-person, virtual or blended. WABC Portfolio Pathway |
WABC Accredited Program Each program chooses from a range of formats–In-person, virtual or blended. WABC Portfolio Pathway |
WABC Accredited Program Each program chooses from a range of formats–In-person, virtual or blended. WABC Portfolio Pathway |
WABC Portfolio Pathway Virtual self-directed |
| ROUTES AVAILABLE: Supervision |
ROUTES AVAILABLE: Supervision |
ROUTES AVAILABLE: Supervision |
ROUTES AVAILABLE: Supervision |
| WABC Accredited Program Appropriate supervision is provided WABC Portfolio Pathway |
WABC Accredited Program Appropriate supervision is provided WABC Portfolio Pathway |
WABC Accredited Program Appropriate supervision is provided WABC Portfolio Pathway |
WABC Portfolio Pathway Not applicable |
| ROUTES AVAILABLE: Completion Deliverables |
ROUTES AVAILABLE: Completion Deliverables |
ROUTES AVAILABLE: Completion Deliverables |
ROUTES AVAILABLE: Completion Deliverables |
| WABC Accredited Program Pass a written and performance related assessment WABC Portfolio Pathway |
WABC Accredited Program Pass a written and performance related assessment WABC Portfolio Pathway |
WABC Accredited Program Pass a written and performance related assessment WABC Portfolio Pathway |
WABC Portfolio Pathway Submit and pass your ChBC Candidate Portfolio representing your professional business coaching performance |
| CREDENTIAL: Ongoing Requirements |
CREDENTIAL: Ongoing Requirements |
CREDENTIAL: Ongoing Requirements |
CREDENTIAL: Ongoing Requirements |
| There are no requirements to maintain your RCC credential |
|
|
|
| WABC Standards | WABC Standards | WABC Standards | WABC Standards |
| Legal | Legal | Legal | Legal |
| WABC reserves all rights in connection with the Registered Corporate Coach (RCC) credential and its requirements, including the right to change, replace or discontinue. | WABC reserves all rights in connection with the WABC Certified Business Coach (CBC) credential and its requirements, including the right to change, replace or discontinue. | WABC reserves all rights in connection with the WABC Certified Master Business Coach (CMBC) credential and its requirements, including the right to change, replace or discontinue. | WABC reserves all rights in connection with the Chartered Business Coach (ChBC) credential and its requirements, including the right to change, replace or discontinue. |
When you earn any of WABC’s credentials for business coaches (RCC™, CBC™, CMBC®, ChBC®) and for leaders-as-coaches (CLAC™), you’ll enroll in a WABC Accredited Program or WABC Portfolio Pathway. All WABC Accredited Programs undergo rigorous independent initial assessment, and providers are regularly reviewed to ensure they continue to be relevant to the market and meet our exacting global standards of excellence for business coaching or leader-as-coach coaching training programs. The WABC Portfolio Pathway, developed and offered directly by WABC, draws upon our deep insights, knowledge and expertise and offers an alternative, self-directed route for eligible professionals seeking business coaching credentials.
My certification as a WABC Certified Business Coach™ (CBC™) is extremely important in my coaching practice. As a coach working with a range of organizations, earning certification with a robust and professional coaching body is really important. It indicates the high standards I set for myself, and WABC provides that for me.
The professional development aspect is also critical, and I highly value how WABC takes its professional development so seriously. It was really interesting to recently complete the thorough five-yearly professional development submission necessary for the re-certification of my CBC™, as it allowed me to reflect on what I had learned from recent innovations and changes I had tried, and also where I might focus in the future. Reviewer comments from the WABC assessor are particularly useful. WABC is very friendly, and its body of coaches is truly international; this is helpful for me in sourcing coaching support in different regions of the world.
As an executive coach with C-suite focus, I was looking for a renowned certification that would help me to raise my profile. I decided on WABC as it’s one of the few accreditation organizations to focus solely on business and has global reach. On several occasions my WABC Certified Business Coach™ (CBC™) credential has helped me to pass the rigorous screening process of decision-makers seeking to hire a board-level coach.
I appreciated the process of re-certification after five years, as it helped me to seriously reflect on my past coaching experience and to systematically think ahead where to go next. The WABC assessor did a thorough and empathetic job that added a lot of value. WABC is really worth the investment.
As the first coach in Japan to receive the WABC Certified Business Coach™ (CBC™) credential, I am proud to praise WABC for providing me with valuable insights.
To gain effective results, business coaches need not only theory but also strong skills. WABC, with its depth of experience in business coaching, gives me the support I need to lead clients to success.
Coaching works effectively where there is a sense of equality between a client and a coach. Knowing this helps me focus positively on the successful future of my clients and motivates me to develop and innovate professionally.
From the warm welcome I received from WABC’s founder Wendy Johnson when I first joined WABC in 2012, I know I can always count on WABC for encouragement and support.
After many successful years as a leader in different multinational companies, I took my experience one step further by becoming a freelance soft skills executive business coach, counsellor and Enneagram teacher. My systemic approach applies all my knowledge and methodologies thoroughly and with passion.
Being a WABC Full Member™ means aligning with WABC’s values and committing to continuous professional development as an executive business coach. Re-certifying my WABC Certified Business Coach™ (CBC™) credential every five years involves providing my professional development record—including clients’ comments about their satisfaction—for assessment. WABC’s commitment to such high-quality and meaningful assessment criteria assures me that I am a member of an association whose reputation is widely revered in the market.
RCC raises your credibility and positions you as a professional business coach with practitioner-level knowledge and specialized coaching skills.
Elevate your professional development and your reputation with the support of WABC’s global community. WABC offers different levels of professional membership to meet the needs of business coaches and leaders in their fields throughout their careers.
Leading Business Excellence™
Elevate your professional development and your reputation with the support of WABC’s global community. WABC offers different levels of professional level membership to meet the needs of professional business coaches and leaders in their fields throughout their careers.
Champion your continued development and industry awareness with access to exclusive thought leadership and research. Connect with professional business coaches from all over the world and amplify your voice as a leader in our industry.
With members from all around the world, our members are committed to business coaching as a distinct profession, with the experience it takes to achieve your coaching potential.
Our members represent everything from Fortune 100s to not-for-profits, entrepreneurs and enterprises, start-ups and small businesses.
Although we work alongside every kind of business and organization, WABC professional business coaches are united by a commitment to excellence, an ethical compass, and the desire to learn and grow.
Entry Level
Our professional entry-level membership is for newer and part-time active professional business coaches who represent many roles (e.g., leader, manager, internal or external business coach, external consultant).
ADVANCED LEVEL
Our professional advanced-level membership is for experienced and active professional business coaches who represent many roles (e.g., leader, manager, internal or external business coach, external consultant).
Monday–Friday
8am–5pm PT (UTC-8)
WABC’s working language is English, therefore membership benefits and assistance is offered in English. Select programs may be available in various languages, and will be identified in the listing.
Worldwide Association of Business Coaches
c/o WABC Coaches Inc.
Box 215
Saanichton, BC V8M 2C3 Canada
In 2026, our offices will be closed on the following dates:
