How do we Executive Coaches and Organizational Consultants help our clients create the cultural conditions for sustainable high performance? We need to look no further than the powerful process of coaching. We already know that coaching assists individuals to grow and develop. Imagine what would happen if the entire organization were able to tap the power, ideas, and wisdom of its own members…through people learning how to deliver and respond to feedback in powerful and healthy ways.
What is the vision of a “coaching culture”?
A coaching culture is present when…all members of the culture fearlessly engage in candid, respectful coaching conversations, unrestricted by reporting relationships, about how they can improve their working relationships and individual and collective work performance. All have learned to value and effectively use feedback as a powerful learning tool to produce personal and professional development, high-trust working relationships, continually-improving job performance, and ever-increasing customer satisfaction.
How do we know we have one? It looks like this…
The 7 Characteristics of a Coaching Culture
The Emerging Results
Organizations have seen the powerful impact on the effectiveness of Executives who retain external Executive or utilize internal Business Coaches. They are also beginning to connect-the-dots and extrapolate the incredible power of an organization whose capacity for growth and change is enhanced through the systematic practice of coaching.
Crane Consulting is actively engaged with several leading organizations that are focused on creating their own coaching culture. We see this work as the nexus of BOTH continuing external coaching with Executives AND showing their organizations how to coach one another. Rather than reduce or eliminate the role of Executive Coaches, this transformational organizational work actually provides Executive Coaches more to work with their executive clients on…how THEY become coaches for the teams they have the privilege of leading!
This article first appeared in Business Coaching Worldwide (Premier Issue 2005, Volume 1, Issue 1).
Thomas Crane, M.B.A., is an experienced OD consultant, coach, author, and speaker who specializes in working with leaders and their teams to build “feedback-rich coaching cultures” that create and sustain true “high-performance.” His book, The Heart of Coaching, is published by FTA Press, San Diego, CA. His next book, “Creating Coaching Cultures — The Next Wave” will be available in the fall of 2005. Read more about Tom’s work at www.craneconsulting.com.
Measuring ROI? In business coaching? Yes and yes.
Isn’t this just a fad? Isn’t this impossible? No and no.
As more and more organizations use business coaching as a human resources, performance improvement, and leadership development approach, many executives question its value, particularly as coaching expenditures grow. Whether the engagement takes place in the context of an internal department for coaching or through arrangement with a business coaching firm, coaching assignments and commitments are planned and executed with good intentions. Unfortunately, however, not all coaching engagements produce the value desired by either the individual being coached (participant) or the sponsor who often pays for it. It will be increasingly important that business coaches measure a significant return on investment (ROI) and show the value of business coaching in terms that managers and executives understand.
It’s Not a Fad . . .
Measuring ROI enjoys a history of nearly thirty years of application in a variety of human resource and performance improvement processes and across the full spectrum of industries and organizations. Thousands of trained practitioners implement an ROI process in their own settings and thousands of impact studies are generated annually worldwide. The methodology is the subject of many books in many languages.
It’s Not Impossible . . .
Successfully measuring ROI for business coaching involves much more than simply assessing results achieved. The most effective ROI processes involve four phases: planning, data collection, data analysis, and reporting.
In the planning phase the coach, the person being coached, his or her manager, and the sponsor (client organization) agree on the evaluation plans and establish a baseline for expectations.
The data collection phase occurs in two time frames. Data is collected first during the coaching experience and then at the conclusion of the engagement or at an appropriate follow up time. The data collected include satisfaction and reaction, learning, application and implementation, business impact, and ROI. See Figure 1.
| Evaluation Levels | |
| Level | Measurement Focus |
| 1. Reaction & Planned Action | Measures participant satisfaction with the coaching experience and captures planned actions |
| 2. Learning | Measures changes in knowledge, skills, and attitudes |
| 3. Application and Implementation | Measures changes in on-the-job behavior and progress with application |
| 4. Business Impact | Captures changes in business impact measures |
| 5. Return on Investment | Compares coaching engagement monetary benefits to the program costs |
The third phase in the ROI Methodology–data analysis— isolates the effects of the coaching on the business. The process includes converting data to monetary values using conservative figures (higher figures for costs, lower figures for benefits), capturing costs, calculating the return on investment, and identifying intangible measures and benefits.
Phase four–reporting–requires reaching conclusions, generating reports, and communicating the information to target groups. This new knowledge affords all involved–from the coach and the person being coached to upper level executives in the client organization–the ability to assess the value of the coaching engagement and the opportunity to make adjustments going forward.
Final Thoughts . . .
Developing the ROI in business coaching is not a fad, and it’s not impossible. Measuring ROI in business coaching is, and will increasingly become, an imperative for organizations and coaching firms pursuing the highest standards of accountability.
This article first appeared in Business Coaching Worldwide (Premier Issue 2005, Volume 1, Issue 1).
Jack J. Phillips, Ph.D, is a world-renowned expert on measurement and evaluation, chairman of the ROI Institute, and consultant to many Fortune 500 companies. He facilitates workshops for major conference providers throughout the world. His most recent books are Proving the Value of HR (SHRM, Winter 2005) and Investing in Your Company’s Human Capital (AMACOM, Spring 2005). Find out more about Jack’s work at http://www.roiinstitute.net.
ChBC—held by professionals around the world—is the first-ever chartered status for professional business coaches and the industry’s most coveted, world-class distinction. Position yourself as being among the best of the best in our profession worldwide as a professional business coach with elite-level expertise, specialized knowledge, coaching skills and professional competence.
ChBC—held by professionals around the world—is the first-ever chartered status for professional business coaches and the industry’s most coveted, world-class distinction. Position yourself as being among the best of the best in our profession worldwide as a professional business coach with elite-level expertise, specialized knowledge, coaching skills and professional competence.
Chartered Business Coach (ChBC), grounded in research-informed best practice, demonstrates you possess specialized knowledge, professional competence and mastery of the competencies as a professional business coach at elite-level. As you support the highest levels of leadership, you’ll be able to apply a wide range of business coaching initiatives and activities to tackle complex business and organizational challenges across a wide diversity of contexts and open agendas, the outcomes of which may be unpredictable. Furthermore, at this highest level of professional practice, you’ll be able to exercise substantial personal autonomy along with your significant influence, leadership and contribution within businesses, organizations and the profession. Being a ChBC means you can provide a substantial professional offering.
As the first-ever chartered status for professional business coaches, you’ll confirm your role as an influential thought leader in the field.
Regardless of what professional role you have (e.g., leader, internal or external business coach), if you’re doing business coaching at this level, WABC offers its Portfolio Pathway as the exclusive route to become a ChBC.
Once you earn ChBC, you’re part of our global community, where professional business coaches from across the world come together to enhance their skills, expand their professional networks and influence our business coaching profession more broadly.
Chartered Business Coach (ChBC), grounded in research-informed best practice, demonstrates you possess specialized knowledge, professional competence and mastery of the competencies as a professional business coach at elite-level.
Mastery comes over time and diverse experiences—simply counting coaching hours doesn’t accurately measure impact.
Because the ChBC credential specifically prepares you for business coaching in any kind of business or organization across sectors and industries, an appropriate professional background is essential to ground your coaching in real-world situations.
No matter your business or organizational context, your professional experience is the foundation for pursuing any WABC credential.
Choosing your credential will be based on your professional role, previous coaching experience, skill level, ambition, goals and client and employer needs
Let’s ensure ChBC is right for you:
WABC Portfolio Pathway is the exclusive route to earn ChBC
Achieving our highest credential is not about taking more training, but rather about demonstrating your senior expertise, specialized knowledge and professional competence. Open to eligible professionals, you’ll engage in our Portfolio Pathway, a self-directed process that guides you through your examination and evidence of six ChBC learning outcomes. Your journey culminates in the submission and evaluation of your ChBC Candidate Portfolio, which showcases your professional business coaching performance.
Portfolio Pathway is the right route to explore if you:
Joining WABC: You will join before registration in the Portfolio Pathway, as a WABC Full Member™.
Your Next Step: If you’d like to explore the Portfolio Pathway, see below for guidance and how to contact us. Offered directly by WABC, your eligibility is determined via an exploratory screening stage.
Our WABC Portfolio Pathway was introduced on October 17, 2025
We’re fortunate to have an extensive waiting list, so if you’re on it, we’ll be re-connecting with you very quickly. Please contact WABC if you’re visiting here for the first time and would like to explore our Portfolio Pathway.
You’ll become a Chartered Business Coach once you:
*To prove your excellence to the world, you’ll receive your personalized ChBC Promo Package (digital package of letter, certificate, badge and personalized verification page (linked to your badge)) enabling you to promote your Chartered Business Coach (ChBC) credential on your website, email signature or social media platforms.
Earning your ChBC involves the following fees:
*See the WABC Portfolio Pathway information provided to you
**See WABC Full Member
Maintaining your ChBC: Please see “Maintaining Your Credential” below.
Each WABC credential is intended to be a stand-alone credential, which enables you to choose the credential that is right for your professional role, previous coaching experience, skill level, ambition, goals and client and employer needs at any point in your career.
Our non-linear approach is purposefully designed to offer flexible and responsive learning options and credentials.
You must be a current WABC Full Member before registration in the Pathway. If you have allowed your membership to lapse, you have one year from your ChBC Candidate Portfolio pass date to meet all applicable requirements (e.g., re-join as a WABC Full Member, complete the final administrative needs).
Being a current WABC Full Member™ is among requirements to enroll in the WABC Portfolio Pathway, so you’re expected to keep your membership in good standing at all times. If you allow your membership to lapse prior to your Portfolio Pathway completion, you’ll be required to rejoin WABC at the required level and pay the associated fees before receiving your ChBC.
Certification is a voluntary process by which a nongovernmental body recognizes an individual who has successfully met predetermined qualifications. As an advanced, evidence-based credential, ChBC falls within this type of qualification
It is the most rigorous level of professional credentialing available for individuals. Professional certification credentials that follow industry best practice require validation, carry re-certification requirements and are subject to revocation. ChBC adheres to these best practices.
ChBC is a professional certification which means it is a “working or applied” credential. Unlike certificates and degrees which transfer knowledge and skills, professional certifications measure how an individual uses knowledge and skills in real-life situations. By certifying that the holder is able to currently practice at a certain level, certification maintains public trust in the delivery of service.
For a professional certification credential to remain valid, the holder must stay relevant with current practice and theories. That’s why it’s a certification best practice for holders to meet ongoing requirements, such as continuing professional development, to maintain their certified credentials.
Yes, to maintain your ChBC, there are two ongoing requirements which both require fees:
Taking a sabbatical during your career may affect your ChBC credential.
Yes, your ChBC credential can be revoked under certain circumstances.
The Chartered Business Coach (ChBC) credential must be listed in a specific way. Please log in to your dashboard for further guidance and access to your ChBC Promo Package.
Each WABC credential for professional business coaches is intended to be a stand-alone credential—choose the one that matches your professional role, previous coaching experience, skill level, ambition, goals and client and/or employer needs.
| PRACTITIONER RCC™ | ADVANCED CBC™ | MASTER CMBC® | ELITE ChBC® |
|---|---|---|---|
| Credential: About | Credential: About | Credential: About | Credential: About |
| Registered Corporate Coach™ (RCC™)—held by professionals around the world—is a highly respected evidence-based global credential that raises your credibility and positions you as a professional business coach with practitioner-level knowledge and specialized coaching skills. RCC, grounded in research-informed best practice, enables you to access a strong foundation and the competencies and knowledge as a professional business coach at practitioner-level. As you support clients, co-workers and organizations, you’ll be able to apply your specialized skills to a range of fixed agendas that are directly related to business and organizational goals and objectives. Being an RCC means you can provide a professional offering. | WABC Certified Business Coach™ (CBC™)—held by professionals around the world—is a highly respected evidence-based global credential designed for professional business coaches. CBC positions you as a professional business coach with advanced-level knowledge and specialized coaching skills. CBC, grounded in research-informed best practice, enables you to access a broader and deeper range of competencies and knowledge as a professional business coach at advanced-level. As you support clients, co-workers and organizations, you’ll be able to apply your specialized skills to more diverse, although largely fixed, agendas that are directly related to business and organizational goals and objectives. Being a CBC means you can provide a fuller professional offering. | WABC Certified Master Business Coach® (CMBC®)—held by professionals around the world—is a highly esteemed, world-class distinction that positions you at the leading edge of your field with master-level expertise, specialized knowledge and coaching skills. CMBC, grounded in research-informed best practice, demonstrates your mastery of the competencies and knowledge as a professional business coach at master-level. As you support senior levels of leadership, you’ll be able to apply your specialized skills to tackle complex business and organizational challenges with open agendas, the outcomes of which may impact broader business and organizational goals and objectives. Furthermore, you may be accountable for critical analysis, diagnosis, design, planning, execution and evaluation and you may also choose to specialize. Being a CMBC means you can provide a significant professional offering. | Chartered Business Coach® (ChBC®)—held by professionals around the world—is the first-ever chartered status for professional business coaches and the industry’s most coveted, world-class distinction. Position yourself as being among the best of the best in our profession worldwide as a professional business coach with elite-level expertise, specialized knowledge, coaching skills and professional competence. ChBC, grounded in research-informed best practice, demonstrates you possess specialized knowledge, professional competence and mastery of the competencies as a professional business coach at elite-level. As you support the highest levels of leadership, you’ll be able to apply a wide range of business coaching initiatives and activities to tackle complex business and organizational challenges across a wide diversity of contexts and open agendas, the outcomes of which may be unpredictable. Furthermore, at this highest level of professional practice, you’ll be able to exercise substantial personal autonomy along with your significant influence, leadership and contribution within businesses, organizations and the profession. Being a ChBC means you can provide a substantial professional offering. |
| Eligible Candidates | Eligible Candidates | Eligible Candidates | Eligible Candidates |
NOTE: If you have a minimum of 1 year of business coaching experience, you will be able to consider either a WABC Accredited Program or WABC Portfolio Pathway. |
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| ROUTES AVAILABLE: Options, Duration & Hours | ROUTES AVAILABLE: Options, Duration & Hours | ROUTES AVAILABLE: Options, Duration & Hours | ROUTES AVAILABLE: Options, Duration & Hours |
| WABC Accredited Program Option: Full Length Duration: 6–12 months* Hours: 150* Option: Fast Track Duration: 4–8 months* Hours: 75* *Expect some variability based on participants’ experience-level and program’s approach WABC Portfolio Pathway Option: Full Length Duration: 6–12 months* Hours: Highly variable* *Self-directed | WABC Accredited Program Option: Full Length Duration: 9–18 months* Hours: 400* Option: Fast Track Duration: 6–12 months* Hours: 200* *Expect some variability based on participants’ experience-level and program’s approach WABC Portfolio Pathway Option: Full Length Duration: 6–12 months* Hours: Highly variable* *Self-directed | WABC Accredited Program Option: Full Length Duration: 18–24 months* Hours: 1200* Option: Fast Track Duration: 12–18 months* Hours: 600* *Expect some variability based on participants’ experience-level and program’s approach WABC Portfolio Pathway Option: Full Length Duration: 6–12 months* Hours: Highly variable* *Self-directed |
WABC Portfolio Pathway Option: Full Length Duration: 6–12 months* Hours: Highly variable* *Self-directed |
| ROUTES AVAILABLE: Formats | ROUTES AVAILABLE: Formats | ROUTES AVAILABLE: Formats | ROUTES AVAILABLE: Formats |
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WABC Accredited Program Each program chooses from a range of formats–In-person, virtual or blended. WABC Portfolio Pathway Virtual self-directed |
WABC Accredited Program Each program chooses from a range of formats–In-person, virtual or blended. WABC Portfolio Pathway Virtual self-directed |
WABC Accredited Program Each program chooses from a range of formats–In-person, virtual or blended. WABC Portfolio Pathway Virtual self-directed | WABC Portfolio Pathway Virtual self-directed |
| ROUTES AVAILABLE: Supervision | ROUTES AVAILABLE: Supervision | ROUTES AVAILABLE: Supervision | ROUTES AVAILABLE: Supervision |
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WABC Accredited Program Appropriate supervision is provided WABC Portfolio Pathway Not applicable |
WABC Accredited Program Appropriate supervision is provided WABC Portfolio Pathway Not applicable |
WABC Accredited Program Appropriate supervision is provided WABC Portfolio Pathway Not applicable | WABC Portfolio Pathway Not applicable |
| ROUTES AVAILABLE: Completion Deliverables | ROUTES AVAILABLE: Completion Deliverables | ROUTES AVAILABLE: Completion Deliverables | ROUTES AVAILABLE: Completion Deliverables |
| WABC Accredited Program Pass a written and performance related assessment WABC Portfolio Pathway Submit and pass your RCC Candidate Portfolio representing your professional business coaching performance | WABC Accredited Program Pass a written and performance related assessment WABC Portfolio Pathway Submit and pass your CBC Candidate Portfolio representing your professional business coaching performance | WABC Accredited Program Pass a written and performance related assessment WABC Portfolio Pathway Submit and pass your CMBC Candidate Portfolio representing your professional business coaching performance | WABC Portfolio Pathway Submit and pass your ChBC Candidate Portfolio representing your professional business coaching performance |
| CREDENTIAL: Ongoing Requirements | CREDENTIAL: Ongoing Requirements | CREDENTIAL: Ongoing Requirements | CREDENTIAL: Ongoing Requirements |
| There are no requirements to maintain your RCC credential |
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| WABC Standards | WABC Standards | WABC Standards | WABC Standards |
| Legal | Legal | Legal | Legal |
| WABC reserves all rights in connection with the Registered Corporate Coach (RCC) credential and its requirements, including the right to change, replace or discontinue. | WABC reserves all rights in connection with the WABC Certified Business Coach (CBC) credential and its requirements, including the right to change, replace or discontinue. | WABC reserves all rights in connection with the WABC Certified Master Business Coach (CMBC) credential and its requirements, including the right to change, replace or discontinue. | WABC reserves all rights in connection with the Chartered Business Coach (ChBC) credential and its requirements, including the right to change, replace or discontinue. |
When you earn any of WABC’s credentials for business coaches (RCC™, CBC™, CMBC®, ChBC®) and for leaders-as-coaches (CLAC™), you’ll enroll in a WABC Accredited Program or WABC Portfolio Pathway. All WABC Accredited Programs undergo rigorous independent initial assessment, and providers are regularly reviewed to ensure they continue to be relevant to the market and meet our exacting global standards of excellence for business coaching or leader-as-coach coaching training programs. The WABC Portfolio Pathway, developed and offered directly by WABC, draws upon our deep insights, knowledge and expertise and offers an alternative, self-directed route for eligible professionals seeking business coaching credentials.
WABC is the longest standing worldwide organization that focuses exclusively on business coaching. Other coaching associations bundle life coaching and business coaching together in a rather confused stew.
Business coaching is a unique and distinct offering, requiring specific competencies, ethical considerations and approaches. WABC has not only understood this from the start, but has built a framework of accreditation that recognizes those working in this way accordingly.
Earning WABC’s Chartered Business Coach® (ChBC®) involved the opportunity to consider my practice in a safe physical and mental space where I could take stock of my life and explore my agenda. This is a crucial aspect of a leadership development program that incorporates self-discovery principles while capturing emerging awareness. The combination of thorough research, theory linked to practice and a reiterative writing process deeply reinforced my bridge-builder identity in various disciplines (coaching, consulting, counseling and psychoanalysis) and my identity as a business coach able to deal with change at both personal and organizational levels. Even more, the ChBC® process offers a virtual work-based learning methodology that is at the forefront of adult learning and now, more than ever before, this is a strength of this credential.
WABC’s ChBC® grants clients that I have the specialized expertise and knowledge required to be at the pinnacle of my profession. The re-certification process every five years also allows coaches to demonstrate they have kept their learning and practice up to date.
Having been in the coaching business for nearly 20 years, I have seen the coaching sector grow exponentially and witnessed the rise of many professional bodies. I am an advocate for WABC as there is a beautiful clarity that sits at the essence of all they do—they serve the needs of business coaches. This is in a large part to the clarity of leadership provided by Wendy Johnson, unwavering in her vision and boundaries about WABC’s place in the coaching world.
As a professional business coach, I can tell my clients that I am a member of a credible business coach professional body which acknowledges and recognizes the needs of coaches working in their sector. I have found the experience of re-certification a rigorous and provocative activity which has had me reflect meaningfully on my coaching practice. The benefit of this is being able to tell my clients, with integrity, that I have earned the right and provided the evidence to retain my WABC certification which is additive to my business coaching credentials.
ChBC positions you as being among the best of the best in our profession worldwide as a professional business coach with elite-level expertise, specialized knowledge, coaching skills and professional competence.
CMBC—held by professionals around the world—is a highly esteemed, world-class distinction that positions you at the leading edge of your field with master-level expertise, specialized knowledge and coaching skills.
CMBC—held by professionals around the world—is a highly esteemed, world-class distinction that positions you at the leading edge of your field with master-level expertise, specialized knowledge and coaching skills.
WABC Certified Master Business Coach (CMBC), grounded in research-informed best practice, demonstrates your mastery of the competencies and knowledge as a professional business coach at master-level. As you support senior levels of leadership, you’ll be able to apply your specialized skills to tackle complex business and organizational challenges with open agendas, the outcomes of which may impact broader business and organizational goals and objectives. Furthermore, you may be accountable for critical analysis, diagnosis, design, planning, execution and evaluation and you may also choose to specialize. Being a CMBC means you can provide a significant professional offering.
Set your extensive experience and skills apart and establish yourself as a leader in the business coaching global community.
Regardless of what professional role you have (e.g., leader, manager, internal or external business coach, external consultant), if you’re doing business coaching at this level, WABC offers different routes via WABC Accredited (Level 3 – CMBC)® Programs or the WABC Portfolio Pathway to become a CMBC, based on your experience.
Once you earn CMBC, you’re part of our global community, where professional business coaches from across the world come together to enhance their skills, expand their professional networks and influence our business coaching profession more broadly.
WABC Certified Master Business Coach (CMBC), grounded in research-informed best practice, demonstrates your mastery of the competencies and knowledge as a professional business coach at master-level.
Mastery comes over time and diverse experiences—simply counting coaching hours doesn’t accurately measure impact.
Because the CMBC credential specifically prepares you for business coaching in any kind of business or organization across sectors and industries, an appropriate professional background is essential to ground your coaching in real-world situations.
No matter your business or organizational context, your professional experience is the foundation for pursuing any WABC credential.
Choosing your credential will be based on your professional role, previous coaching experience, skill level, ambition, goals and client and employer needs
Let’s ensure CMBC is right for you:
WABC Accredited (Level 3 – CMBC)® Programs and WABC Portfolio Pathway are routes to earn CMBC
WABC Accredited (Level 3 – CMBC) Programs are third-party programs that have undertaken WABC’s rigorous assessment and committed to ongoing re-evaluation* to ensure they are delivering high quality, evidence-based business coaching training rooted in real-world organizational and business needs.
All WABC Accredited (Level 3 – CMBC) Programs engage in a continuous five-year process lifecycle to ensure they meet our standards of excellence—from initial accreditation through annual monitoring to re-accreditation. This continuous lifecycle ensures the providers’ programs remain relevant in the market and continue to meet our exacting, evidence-based global standards for business coach training programs.
Training is the right route to explore if you:
Joining WABC: You may join before, during or after the Program as a WABC Full Member™:
Your Next Step: If you’d like to explore training***, see the calendar below where you can select a provider and contact them to learn about their program and fee. Your eligibility is determined during their initial screening interview.
WABC Portfolio Pathway is an alternative to a training program. Open to eligible professionals, you’ll engage in a self-directed process that guides you through your examination and evidence of six CMBC learning outcomes. Your journey culminates in the submission and evaluation of your CMBC Candidate Portfolio, which showcases your professional business coaching performance.
Portfolio Pathway is the right route to explore if you:
Joining WABC: You will join before registration in the Pathway, as a WABC Full Member.
Your Next Step: If you’d like to explore the Portfolio Pathway, see the calendar below for guidance and how to contact us. Offered directly by WABC, your eligibility is determined via an exploratory screening stage.
Calendar is frequently updated, so please check back anytime.
Our WABC Portfolio Pathway was introduced on October 17, 2025
We’re fortunate to have an extensive waiting list, so if you’re on it, we’ll be re-connecting with you very quickly. Please contact WABC if you’re visiting here for the first time and would like to explore our Portfolio Pathway.
No programs are currently available — please check back anytime as our calendar is frequently updated.
No programs are currently available — please check back anytime as our calendar is frequently updated.
Full length programs are ideally suited for professionals with business coaching experience
Add custom message when needed.
Fast-track programs are ideally suited for professionals with business coaching experience
Add custom message when needed.
You’ll become a WABC Certified Master Business Coach once you:
*To prove your excellence to the world, you’ll receive your personalized CMBC Promo Package (digital package of letter, certificate, badge and personalized verification page (linked to your badge)) enabling you to promote your WABC Certified Master Business Coach (CMBC) credential on your website, email signature or social media platforms.
Earning your CMBC involves the following fees:
*Fee set by the training provider
**See the WABC Portfolio Pathway information provided to you
***See WABC Full Member
Maintaining your CMBC: Please see “Maintaining Your Credential” below.
Each WABC credential is intended to be a stand-alone credential, which enables you to choose the credential that is right for your professional role, previous coaching experience, skill level, ambition, goals and client and employer needs at any point in your career.
Our non-linear approach is purposefully designed to offer flexible and responsive learning options and credentials.
Generally yes. Once a Program earns the “WABC Accredited (Level 3 – CMBC)” mark, then you would be eligible to earn CMBC assuming you have successfully completed all Program requirements and met all WABC requirements within applicable deadlines.
For WABC Accredited (Level 3 – CMBC) Program: You must be a current WABC Full Member to earn CMBC. You have one year from your Program pass date to meet all applicable requirements (e.g., upgrade to, or join/re-join as, a WABC Full Member, complete the final administrative needs).
For WABC Portfolio Pathway: You must be a current WABC Full Member before registration in the Pathway. If you have allowed your membership to lapse, you have one year from your CMBC Candidate Portfolio pass date to meet all applicable requirements (e.g., re-join as a WABC Full Member, complete the final administrative needs).
For WABC Accredited (Level 3 – CMBC) Program: If you were already a WABC Member while taking your Program but allowed your membership to lapse prior to Program completion, you’ll be required to re-join as a WABC Full Member and pay the associated fees before receiving your CMBC. Also see FAQ above.
For WABC Portfolio Pathway: Being a current WABC Full Member is among requirements to enroll in the WABC Portfolio Pathway, so you’re expected to keep your membership in good standing at all times. If you allow your membership to lapse prior to your Portfolio Pathway completion, you’ll be required to rejoin WABC at the required level and pay the associated fees before receiving your CMBC. Also see FAQ above.
Certification is a voluntary process by which a nongovernmental body recognizes an individual who has successfully met predetermined qualifications. As an advanced, evidence-based credential, CMBC falls within this type of qualification.
It is the most rigorous level of professional credentialing available for individuals. Professional certification credentials that follow industry best practice require validation, carry re-certification requirements and are subject to revocation. CMBC adheres to these best practices.
CMBC is a professional certification which means it is a “working or applied” credential. Unlike certificates and degrees which transfer knowledge and skills, professional certifications measure how an individual uses knowledge and skills in real-life situations. By certifying that the holder is able to currently practice at a certain level, certification maintains public trust in the delivery of service.
For a professional certification credential to remain valid, the holder must stay relevant with current practice and theories. That’s why it’s a certification best practice for holders to meet ongoing requirements, such as continuing professional development, to maintain their certified credentials.
Yes, to maintain your CMBC, there are two ongoing requirements which both require fees:
Taking a sabbatical during your career may affect your CMBC credential.
Yes, your CMBC credential can be revoked under certain circumstances.
The WABC Certified Master Business Coach (CMBC) credential must be listed in a specific way. Please log in to your dashboard for further guidance and access to your CMBC Promo Package.
Each WABC credential for professional business coaches is intended to be a stand-alone credential—choose the one that matches your professional role, previous coaching experience, skill level, ambition, goals and client and/or employer needs.
| PRACTITIONER RCC™ |
ADVANCED CBC™ |
MASTER CMBC® |
ELITE ChBC® |
|---|---|---|---|
| Credential: About | Credential: About | Credential: About | Credential: About |
| Registered Corporate Coach™ (RCC™)—held by professionals around the world—is a highly respected evidence-based global credential that raises your credibility and positions you as a professional business coach with practitioner-level knowledge and specialized coaching skills.
RCC, grounded in research-informed best practice, enables you to access a strong foundation and the competencies and knowledge as a professional business coach at practitioner-level. As you support clients, co-workers and organizations, you’ll be able to apply your specialized skills to a range of fixed agendas that are directly related to business and organizational goals and objectives. Being an RCC means you can provide a professional offering. |
WABC Certified Business Coach™ (CBC™)—held by professionals around the world—is a highly respected evidence-based global credential that raises your credibility and positions you as a professional business coach with advanced-level knowledge and specialized coaching skills.
CBC, grounded in research-informed best practice, enables you to access a broader and deeper range of competencies and knowledge as a professional business coach at advanced-level. As you support clients, co-workers and organizations, you’ll be able to apply your specialized skills to more diverse, although largely fixed, agendas that are directly related to business and organizational goals and objectives. Being a CBC means you can provide a fuller professional offering. |
WABC Certified Master Business Coach® (CMBC®)—held by professionals around the world—is a highly esteemed, world-class distinction that positions you at the leading edge of your field with master-level expertise, specialized knowledge and coaching skills.
CMBC, grounded in research-informed best practice, demonstrates your mastery of the competencies and knowledge as a professional business coach at master-level. As you support senior levels of leadership, you’ll be able to apply your specialized skills to tackle complex business and organizational challenges with open agendas, the outcomes of which may impact broader business and organizational goals and objectives. Furthermore, you may be accountable for critical analysis, diagnosis, design, planning, execution and evaluation and you may also choose to specialize. Being a CMBC means you can provide a significant professional offering. |
Chartered Business Coach® (ChBC®)—held by professionals around the world—is the first-ever chartered status for professional business coaches and the industry’s most coveted, world-class distinction. Position yourself as being among the best of the best in our profession worldwide as a professional business coach with elite-level expertise, specialized knowledge, coaching skills and professional competence.
ChBC, grounded in research-informed best practice, demonstrates you possess specialized knowledge, professional competence and mastery of the competencies as a professional business coach at elite-level. As you support the highest levels of leadership, you’ll be able to apply a wide range of business coaching initiatives and activities to tackle complex business and organizational challenges across a wide diversity of contexts and open agendas, the outcomes of which may be unpredictable. Furthermore, at this highest level of professional practice, you’ll be able to exercise substantial personal autonomy along with your significant influence, leadership and contribution within businesses, organizations and the profession. Being a ChBC means you can provide a substantial professional offering. |
| Eligible Candidates | Eligible Candidates | Eligible Candidates | Eligible Candidates |
NOTE: If you have a minimum of 1 year of business coaching experience, you will be able to consider either a WABC Accredited Program or WABC Portfolio Pathway. |
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| ROUTES AVAILABLE: Options, Duration & Hours |
ROUTES AVAILABLE: Options, Duration & Hours |
ROUTES AVAILABLE: Options, Duration & Hours |
ROUTES AVAILABLE: Options, Duration & Hours |
|
WABC Accredited® Program Option: Full Length Duration: 6–12 months* Hours: 150* Option: Fast Track WABC Portfolio Pathway |
WABC Accredited® Program Option: Full Length Duration: 9–18 months* Hours: 400* Option: Fast Track WABC Portfolio Pathway |
WABC Accredited® Program Option: Full Length Duration: 18–24 months* Hours: 1200* Option: Fast Track WABC Portfolio Pathway |
WABC Portfolio Pathway Option: Full Length Duration: 6–12 months* Hours: Highly variable* *Self-directed |
| ROUTES AVAILABLE: Formats |
ROUTES AVAILABLE: Formats |
ROUTES AVAILABLE: Formats |
ROUTES AVAILABLE: Formats |
|
WABC Accredited Program Each program chooses from a range of formats–In-person, virtual or blended. WABC Portfolio Pathway |
WABC Accredited Program Each program chooses from a range of formats–In-person, virtual or blended. WABC Portfolio Pathway |
WABC Accredited Program Each program chooses from a range of formats–In-person, virtual or blended. WABC Portfolio Pathway |
WABC Portfolio Pathway Virtual self-directed |
| ROUTES AVAILABLE: Supervision |
ROUTES AVAILABLE: Supervision |
ROUTES AVAILABLE: Supervision |
ROUTES AVAILABLE: Supervision |
|
WABC Accredited Program Appropriate supervision is provided WABC Portfolio Pathway |
WABC Accredited Program Appropriate supervision is provided WABC Portfolio Pathway |
WABC Accredited Program Appropriate supervision is provided WABC Portfolio Pathway |
WABC Portfolio Pathway Not applicable |
| ROUTES AVAILABLE: Completion Deliverables |
ROUTES AVAILABLE: Completion Deliverables |
ROUTES AVAILABLE: Completion Deliverables |
ROUTES AVAILABLE: Completion Deliverables |
| WABC Accredited Program Pass a written and performance related assessment) WABC Portfolio Pathway |
WABC Accredited Program Pass a written and performance related assessment) WABC Portfolio Pathway |
WABC Accredited Program Pass a written and performance related assessment) WABC Portfolio Pathway |
WABC Portfolio Pathway Submit and pass your ChBC Candidate Portfolio representing your professional business coaching performance) |
| CREDENTIAL: Ongoing Requirements |
CREDENTIAL: Ongoing Requirements |
CREDENTIAL: Ongoing Requirements |
CREDENTIAL: Ongoing Requirements |
| There are no requirements to maintain your RCC credential |
|
|
|
| WABC Standards | WABC Standards | WABC Standards | WABC Standards |
| Legal | Legal | Legal | Legal |
| WABC reserves all rights in connection with the Registered Corporate Coach (RCC) credential and its requirements, including the right to change, replace or discontinue. | WABC reserves all rights in connection with the WABC Certified Business Coach (CBC) credential and its requirements, including the right to change, replace or discontinue. | WABC reserves all rights in connection with the WABC Certified Master Business Coach (CMBC) credential and its requirements, including the right to change, replace or discontinue. | WABC reserves all rights in connection with the Chartered Business Coach (ChBC) credential and its requirements, including the right to change, replace or discontinue. |
When you earn any of WABC’s credentials for business coaches (RCC™, CBC™, CMBC®, ChBC®) and for leaders-as-coaches (CLAC™), you’ll enroll in a WABC Accredited Program or WABC Portfolio Pathway. All WABC Accredited Programs undergo rigorous independent initial assessment, and providers are regularly reviewed to ensure they continue to be relevant to the market and meet our exacting global standards of excellence for business coaching or leader-as-coach coaching training programs. The WABC Portfolio Pathway, developed and offered directly by WABC, draws upon our deep insights, knowledge and expertise and offers an alternative, self-directed route for eligible professionals seeking business coaching credentials.
WABC is the longest standing worldwide organization that focuses exclusively on business coaching. Other coaching associations bundle life coaching and business coaching together in a rather confused stew.
Business coaching is a unique and distinct offering, requiring specific competencies, ethical considerations and approaches. WABC has not only understood this from the start, but has built a framework of accreditation that recognizes those working in this way accordingly.
Earning WABC’s Chartered Business Coach® (ChBC®) involved the opportunity to consider my practice in a safe physical and mental space where I could take stock of my life and explore my agenda. This is a crucial aspect of a leadership development program that incorporates self-discovery principles while capturing emerging awareness. The combination of thorough research, theory linked to practice and a reiterative writing process deeply reinforced my bridge-builder identity in various disciplines (coaching, consulting, counseling and psychoanalysis) and my identity as a business coach able to deal with change at both personal and organizational levels. Even more, the ChBC® process offers a virtual work-based learning methodology that is at the forefront of adult learning and now, more than ever before, this is a strength of this credential.
WABC’s ChBC® grants clients that I have the specialized expertise and knowledge required to be at the pinnacle of my profession. The re-certification process every five years also allows coaches to demonstrate they have kept their learning and practice up to date.
Having been in the coaching business for nearly 20 years, I have seen the coaching sector grow exponentially and witnessed the rise of many professional bodies. I am an advocate for WABC as there is a beautiful clarity that sits at the essence of all they do—they serve the needs of business coaches. This is in a large part to the clarity of leadership provided by Wendy Johnson, unwavering in her vision and boundaries about WABC’s place in the coaching world.
As a professional business coach, I can tell my clients that I am a member of a credible business coach professional body which acknowledges and recognizes the needs of coaches working in their sector. I have found the experience of re-certification a rigorous and provocative activity which has had me reflect meaningfully on my coaching practice. The benefit of this is being able to tell my clients, with integrity, that I have earned the right and provided the evidence to retain my WABC certification which is additive to my business coaching credentials.
CMBC positions you at the leading edge of your field with master-level expertise, specialized knowledge and coaching skills.
CBC—held by professionals around the world—is a highly respected evidence-based global credential that raises your credibility and positions you as a professional business coach with advanced-level knowledge and specialized coaching skills.
CBC—held by professionals around the world—is a highly respected evidence-based global credential that raises your credibility and positions you as a professional business coach with advanced-level knowledge and specialized coaching skills.
WABC Certified Business Coach (CBC), grounded in research-informed best practice, enables you to access a broader and deeper range of competencies and knowledge as a professional business coach at advanced-level. As you support clients, co-workers and organizations, you’ll be able to apply your specialized skills to more diverse, although largely fixed, agendas that are directly related to business and organizational goals and objectives. Being a CBC means you can provide a fuller professional offering.
In this increasingly competitive industry filled with un-credentialed coaches, it’s time to set yourself apart.
Regardless of what professional role you have (e.g., leader, manager, internal or external business coach, external consultant), if you’re doing business coaching at this level, WABC offers different routes via WABC Accredited (Level 2 – CBC)® Programs or the WABC Portfolio Pathway to become a CBC, based on your experience.
Once you earn CBC, you’re part of our global community, where professional business coaches from across the world come together to enhance their skills, expand their professional networks and influence our business coaching profession more broadly.
WABC Certified Business Coach (CBC), grounded in research-informed best practice, enables you to access a broader and deeper range of competencies and knowledge as a professional business coach at advanced-level.
Mastery comes over time and diverse experiences—simply counting coaching hours doesn’t accurately measure impact.
Because the CBC credential specifically prepares you for business coaching in any kind of business or organization across sectors and industries, an appropriate professional background is essential to ground your coaching in real-world situations.
No matter your business or organizational context, your professional experience is the foundation for pursuing any WABC credential.
Choosing your credential will be based on your professional role, previous coaching experience, skill level, ambition, goals and client and employer needs
Let’s ensure CBC is right for you:
WABC Accredited (Level 2 – CBC)® Programs and WABC Portfolio Pathway are routes to earn CBC
WABC Accredited (Level 2 – CBC) Programs are third-party programs that have undertaken WABC’s rigorous assessment and committed to ongoing re-evaluation* to ensure they are delivering high quality, evidence-based business coaching training rooted in real-world organizational and business needs.
All WABC Accredited (Level 2 – CBC) Programs engage in a continuous five-year process lifecycle to ensure they meet our standards of excellence—from initial accreditation through annual monitoring to re-accreditation. This continuous lifecycle ensures the providers’ programs remain relevant in the market and continue to meet our exacting, evidence-based global standards for business coach training programs.
Training is the right route to explore if you:
Joining WABC: You may join before, during or after the Program, as either a WABC Affiliate Member™ or WABC Full Member™:
Your Next Step: If you’d like to explore training***, see the calendar below where you can select a provider and contact them to learn about their program and fee. Your eligibility is determined during their initial screening interview.
WABC Portfolio Pathway is an alternative to a training program. Open to eligible professionals, you’ll engage in a self-directed process that guides you through your examination and evidence of six CBC learning outcomes. Your journey culminates in the submission and evaluation of your CBC Candidate Portfolio, which showcases your professional business coaching performance.
Portfolio Pathway is the right route to explore if you:
Joining WABC: You will join before registration in the Pathway, as either a WABC Affiliate Member or WABC Full Member.
Your Next Step: If you’d like to explore the Portfolio Pathway, see the calendar below for guidance and how to contact us. Offered directly by WABC, your eligibility is determined via an exploratory screening stage.
Calendar is frequently updated, so please check back anytime.
Our WABC Portfolio Pathway was introduced on October 17, 2025
We’re fortunate to have an extensive waiting list, so if you’re on it, we’ll be re-connecting with you very quickly. Please contact WABC if you’re visiting here for the first time and would like to explore our Portfolio Pathway.
Full length programs are suited for professionals with business coaching experience
No programs are currently available — please check back anytime as our calendar is frequently updated.
Fast-track programs are suited for professionals with business coaching experience
No programs are currently available — please check back anytime as our calendar is frequently updated.
Full length programs are suited for professionals with business coaching experience
Add custom message when needed.
Fast-track programs are suited for professionals with business coaching experience
We’re excited to announce that a new program will be available in mid-2027!
You’ll become a WABC Certified Business Coach once you:
*To prove your excellence to the world, you’ll receive your personalized CBC Promo Package (digital package of letter, certificate, badge and personalized verification page (linked to your badge)) enabling you to promote your WABC Certified Business Coach (CBC) credential on your website, email signature or social media platforms.
Earning your CBC involves the following fees:
*Fee set by the training provider
**See the WABC Portfolio Pathway information provided to you
***See WABC Affiliate Member™ or WABC Full Member™
Maintaining your CBC: Please see “Maintaining Your Credential” below.
Each WABC credential is intended to be a stand-alone credential, which enables you to choose the credential that is right for your professional role, previous coaching experience, skill level, ambition, goals and client and employer needs at any point in your career.
Our non-linear approach is purposefully designed to offer flexible and responsive learning options and credentials.
Generally yes. Once a Program earns the “WABC Accredited (Level 2 – CBC)” mark, then you would be eligible to earn CBC assuming you have successfully completed all Program requirements and met all WABC requirements within applicable deadlines.
For WABC Accredited (Level 2 – CBC) Program: You must be a current WABC Affiliate Member or WABC Full Member to earn CBC. You have one year from your Program pass date to meet all applicable requirements (e.g., join/re-join as a WABC Member, complete the final administrative needs).
For WABC Portfolio Pathway: You must be a current WABC Affiliate Member or WABC Full Member before registration in the Pathway. If you have allowed your membership to lapse, you have one year from your CBC Candidate Portfolio Pass date to meet all applicable requirements (e.g., re-join as a WABC Member, complete the final administrative needs).
For WABC Accredited (Level 2 – CBC) Program: If you were already a WABC Affiliate Member or WABC Full Member while taking your Program but allowed your membership to lapse prior to Program completion, you’ll be required to re-join WABC and pay the associated fees before receiving your CBC. Also see FAQ above.
For WABC Portfolio Pathway: Being a current WABC Affiliate Member or WABC Full Member is among requirements to enroll in the WABC Portfolio Pathway, so you’re expected to keep your membership in good standing at all times. If you allow your membership to lapse prior to your Portfolio Pathway completion, you’ll be required to rejoin WABC and pay the associated fees before receiving your CBC. Also see FAQ above.
Certification is a voluntary process by which a nongovernmental body recognizes an individual who has successfully met predetermined qualifications. As an advanced, evidence-based credential, CBC falls within this type of qualification.
It is the most rigorous level of professional credentialing available for individuals. Professional certification credentials that follow industry best practice require validation, carry re-certification requirements and are subject to revocation. CBC adheres to these best practices.
CBC is a professional certification which means it is a “working or applied” credential. Unlike certificates and degrees which transfer knowledge and skills, professional certifications measure how an individual uses knowledge and skills in real-life situations. By certifying that the holder is able to currently practice at a certain level, certification maintains public trust in the delivery of service.
For a professional certification credential to remain valid, the holder must stay relevant with current practice and theories. That’s why it’s a certification best practice for holders to meet ongoing requirements, such as continuing professional development, to maintain their certified credentials.
Yes, to maintain your CBC, there are two ongoing requirements which both require fees:
Taking a sabbatical during your career may affect your CBC credential.
Yes, your CBC credential can be revoked under certain circumstances.
The WABC Certified Business Coach (CBC) credential must be listed in a specific way. Please log in to your dashboard for further guidance and access to your CBC Promo Package.
Each WABC credential for professional business coaches is intended to be a stand-alone credential—choose the one that matches your professional role, previous coaching experience, skill level, ambition, goals and client and/or employer needs.
| PRACTITIONER RCC™ |
ADVANCED CBC™ |
MASTER CMBC® |
ELITE ChBC® |
|---|---|---|---|
| Credential: About | Credential: About | Credential: About | Credential: About |
| Registered Corporate Coach™ (RCC™)—held by professionals around the world—is a highly respected evidence-based global credential that raises your credibility and positions you as a professional business coach with practitioner-level knowledge and specialized coaching skills.
RCC, grounded in research-informed best practice, enables you to access a strong foundation and the competencies and knowledge as a professional business coach at practitioner-level. As you support clients, co-workers and organizations, you’ll be able to apply your specialized skills to a range of fixed agendas that are directly related to business and organizational goals and objectives. Being an RCC means you can provide a professional offering. |
WABC Certified Business Coach™ (CBC™)—held by professionals around the world—is a highly respected evidence-based global credential that raises your credibility and positions you as a professional business coach with advanced-level knowledge and specialized coaching skills.
CBC, grounded in research-informed best practice, enables you to access a broader and deeper range of competencies and knowledge as a professional business coach at advanced-level. As you support clients, co-workers and organizations, you’ll be able to apply your specialized skills to more diverse, although largely fixed, agendas that are directly related to business and organizational goals and objectives. Being a CBC means you can provide a fuller professional offering. |
WABC Certified Master Business Coach® (CMBC®)—held by professionals around the world—is a highly esteemed, world-class distinction that positions you at the leading edge of your field with master-level expertise, specialized knowledge and coaching skills.
CMBC, grounded in research-informed best practice, demonstrates your mastery of the competencies and knowledge as a professional business coach at master-level. As you support senior levels of leadership, you’ll be able to apply your specialized skills to tackle complex business and organizational challenges with open agendas, the outcomes of which may impact broader business and organizational goals and objectives. Furthermore, you may be accountable for critical analysis, diagnosis, design, planning, execution and evaluation and you may also choose to specialize. Being a CMBC means you can provide a significant professional offering. |
Chartered Business Coach® (ChBC®)—held by professionals around the world—is the first-ever chartered status for professional business coaches and the industry’s most coveted, world-class distinction. Position yourself as being among the best of the best in our profession worldwide as a professional business coach with elite-level expertise, specialized knowledge, coaching skills and professional competence.
ChBC, grounded in research-informed best practice, demonstrates you possess specialized knowledge, professional competence and mastery of the competencies as a professional business coach at elite-level. As you support the highest levels of leadership, you’ll be able to apply a wide range of business coaching initiatives and activities to tackle complex business and organizational challenges across a wide diversity of contexts and open agendas, the outcomes of which may be unpredictable. Furthermore, at this highest level of professional practice, you’ll be able to exercise substantial personal autonomy along with your significant influence, leadership and contribution within businesses, organizations and the profession. Being a ChBC means you can provide a substantial professional offering. |
| Eligible Candidates | Eligible Candidates | Eligible Candidates | Eligible Candidates |
NOTE: If you have a minimum of 1 year of business coaching experience, you will be able to consider either a WABC Accredited Program or WABC Portfolio Pathway. |
|
|
|
| ROUTES AVAILABLE: Options, Duration & Hours |
ROUTES AVAILABLE: Options, Duration & Hours |
ROUTES AVAILABLE: Options, Duration & Hours |
ROUTES AVAILABLE: Options, Duration & Hours |
| WABC Accredited Program Option: Full Length Duration: 6–12 months* Hours: 150* Option: Fast Track WABC Portfolio Pathway |
WABC Accredited Program Option: Full Length Duration: 9–18 months* Hours: 400* Option: Fast Track WABC Portfolio Pathway |
WABC Accredited Program Option: Full Length Duration: 18–24 months* Hours: 1200* Option: Fast Track WABC Portfolio Pathway |
WABC Portfolio Pathway Option: Full Length Duration: 6–12 months* Hours: Highly variable* *Self-directed |
| ROUTES AVAILABLE: Formats |
ROUTES AVAILABLE: Formats |
ROUTES AVAILABLE: Formats |
ROUTES AVAILABLE: Formats |
|
WABC Accredited Program Each program chooses from a range of formats–In-person, virtual or blended. WABC Portfolio Pathway |
WABC Accredited Program Each program chooses from a range of formats–In-person, virtual or blended. WABC Portfolio Pathway |
WABC Accredited Program Each program chooses from a range of formats–In-person, virtual or blended. WABC Portfolio Pathway |
WABC Portfolio Pathway Virtual self-directed |
| ROUTES AVAILABLE: Supervision |
ROUTES AVAILABLE: Supervision |
ROUTES AVAILABLE: Supervision |
ROUTES AVAILABLE: Supervision |
|
WABC Accredited Program Appropriate supervision is provided WABC Portfolio Pathway |
WABC Accredited Program Appropriate supervision is provided WABC Portfolio Pathway |
WABC Accredited Program Appropriate supervision is provided WABC Portfolio Pathway |
WABC Portfolio Pathway Not applicable |
| ROUTES AVAILABLE: Completion Deliverables |
ROUTES AVAILABLE: Completion Deliverables |
ROUTES AVAILABLE: Completion Deliverables |
ROUTES AVAILABLE: Completion Deliverables |
| WABC Accredited Program Pass a written and performance related assessment WABC Portfolio Pathway |
WABC Accredited Program Pass a written and performance related assessment WABC Portfolio Pathway |
WABC Accredited Program Pass a written and performance related assessment WABC Portfolio Pathway |
WABC Portfolio Pathway Submit and pass your ChBC Candidate Portfolio representing your professional business coaching performance |
| CREDENTIAL: Ongoing Requirements |
CREDENTIAL: Ongoing Requirements |
CREDENTIAL: Ongoing Requirements |
CREDENTIAL: Ongoing Requirements |
| There are no requirements to maintain your RCC credential |
|
|
|
| WABC Standards | WABC Standards | WABC Standards | WABC Standards |
| Legal | Legal | Legal | Legal |
| WABC reserves all rights in connection with the Registered Corporate Coach (RCC) credential and its requirements, including the right to change, replace or discontinue. | WABC reserves all rights in connection with the WABC Certified Business Coach (CBC) credential and its requirements, including the right to change, replace or discontinue. | WABC reserves all rights in connection with the WABC Certified Master Business Coach (CMBC) credential and its requirements, including the right to change, replace or discontinue. | WABC reserves all rights in connection with the Chartered Business Coach (ChBC) credential and its requirements, including the right to change, replace or discontinue. |
When you earn any of WABC’s credentials for business coaches (RCC™, CBC™, CMBC®, ChBC®) and for leaders-as-coaches (CLAC™), you’ll enroll in a WABC Accredited Program or WABC Portfolio Pathway. All WABC Accredited Programs undergo rigorous independent initial assessment, and providers are regularly reviewed to ensure they continue to be relevant to the market and meet our exacting global standards of excellence for business coaching or leader-as-coach coaching training programs. The WABC Portfolio Pathway, developed and offered directly by WABC, draws upon our deep insights, knowledge and expertise and offers an alternative, self-directed route for eligible professionals seeking business coaching credentials.
WABC is the longest standing worldwide organization that focuses exclusively on business coaching. Other coaching associations bundle life coaching and business coaching together in a rather confused stew.
Business coaching is a unique and distinct offering, requiring specific competencies, ethical considerations and approaches. WABC has not only understood this from the start, but has built a framework of accreditation that recognizes those working in this way accordingly.
Earning WABC’s Chartered Business Coach® (ChBC®) involved the opportunity to consider my practice in a safe physical and mental space where I could take stock of my life and explore my agenda. This is a crucial aspect of a leadership development program that incorporates self-discovery principles while capturing emerging awareness. The combination of thorough research, theory linked to practice and a reiterative writing process deeply reinforced my bridge-builder identity in various disciplines (coaching, consulting, counseling and psychoanalysis) and my identity as a business coach able to deal with change at both personal and organizational levels. Even more, the ChBC® process offers a virtual work-based learning methodology that is at the forefront of adult learning and now, more than ever before, this is a strength of this credential.
WABC’s ChBC® grants clients that I have the specialized expertise and knowledge required to be at the pinnacle of my profession. The re-certification process every five years also allows coaches to demonstrate they have kept their learning and practice up to date.
Having been in the coaching business for nearly 20 years, I have seen the coaching sector grow exponentially and witnessed the rise of many professional bodies. I am an advocate for WABC as there is a beautiful clarity that sits at the essence of all they do—they serve the needs of business coaches. This is in a large part to the clarity of leadership provided by Wendy Johnson, unwavering in her vision and boundaries about WABC’s place in the coaching world.
As a professional business coach, I can tell my clients that I am a member of a credible business coach professional body which acknowledges and recognizes the needs of coaches working in their sector. I have found the experience of re-certification a rigorous and provocative activity which has had me reflect meaningfully on my coaching practice. The benefit of this is being able to tell my clients, with integrity, that I have earned the right and provided the evidence to retain my WABC certification which is additive to my business coaching credentials.
CBC raises your credibility and positions you as a professional business coach with advanced-level knowledge and specialized coaching skills.
Whether you are a business coach, leader-as-coach, client, training provider or member of the public, WABC enhances coaching confidence by delivering relevant, robust and reliable academic and professional principles and standards. Our best-in-class benchmarks reward excellence and build discipline in the business coaching industry and its subspecialties towards research and sound practice.
CLAC—held by professionals around the world—is a highly respected evidence-based global credential that positions you as a leader-as-coach with certified-level knowledge and specialized coaching skills.
CLAC—held by professionals around the world—is a highly respected evidence-based global credential that positions you as a leader-as-coach with certified-level knowledge and specialized coaching skills.
WABC Certified Leader-as-Coach (CLAC), grounded in research-informed best practice, enables you to access a strong foundation and the competencies and knowledge as a leader-as-coach at certified-level. As you support the development, empowerment and accountability of others in your organization, you’ll be able to apply your specialized skills to improve the performance in the delivery of strategic business and organizational goals and objectives. Being a CLAC means you can lead with results.
Exceptional leadership includes incorporating specialized coaching skills within your professional role.
Regardless of what professional role you have (e.g., leader, manager, supervisor), if you’re already doing, or want to start doing, leader-as-coach coaching, WABC offers WABC Accredited (Level 2 – Leader-as-Coach)® Programs to become a CLAC.
Once you earn CLAC, you become part of our global community of business coaches and leaders-as-coaches!
WABC Certified Leader-as-Coach (CLAC), grounded in research-informed best practice, enables you to access a strong foundation and the competencies and knowledge as a leader-as-coach at certified-level.
Because the CLAC credential specifically prepares you for leader-as-coach coaching in any kind of business or organization across sectors and industries, an appropriate professional background is essential to ground your coaching in real-world situations.
No matter your business or organizational context, your professional experience is the foundation for pursuing any WABC credentials.
Choosing your credential will be based on your professional role, previous coaching experience, skill level, ambition, goals and client and employer needs
Let’s ensure CLAC is right for you:
WABC Accredited (Level 2 – Leader-as-Coach)® Programs is the route to earn CLAC
WABC Accredited (Level 2 – Leader-as-Coach) Programs are third-party programs that have undertaken WABC’s rigorous assessment and committed to ongoing re-evaluation* to ensure they are delivering high quality, evidence-based leader-as-coach coaching training rooted in real-world organizational and business needs.
All WABC Accredited (Level 2 – Leader-as-Coach) Programs engage in a continuous three-year process lifecycle to ensure they meet our standards of excellence—from initial accreditation through annual monitoring to re-accreditation. This continuous lifecycle ensures the providers’ programs remain relevant in the market and continue to meet our exacting, evidence-based global standards for leader-as-coach training programs.
Your Next Step: If you’d like to explore our programs*, see the calendar below where you can select a provider and contact them to learn about their program and fee. Your eligibility is determined during their initial screening interview.
Calendar is frequently updated, so please check back anytime.
Full length programs are suited for leaders, managers and supervisors wishing to incorporate coaching into their professional role
| Start Date | Provider | Program | Format | Location | Language |
|---|---|---|---|---|---|
| FEB 20, 2026 | KasKor Business Coaching |
The Blueprint: How to Lead with a Coach Approach – Credential Edition |
Virtual | International | English |
| MAY 1, 2026 | KasKor Business Coaching |
The Blueprint: How to Lead with a Coach Approach – Credential Edition |
Virtual | International | English |
| SEP 18, 2026 | KasKor Business Coaching |
The Blueprint: How to Lead with a Coach Approach – Credential Edition |
Virtual | International | English |
| OCT 30, 2026 | KasKor Business Coaching |
The Blueprint: How to Lead with a Coach Approach – Credential Edition |
Virtual | International | English |
Full length programs are suited for leaders, managers and supervisors wishing to incorporate coaching into their professional role
Add custom message when needed.
You’ll become a WABC Certified Leader-as-Coach once you:
*To prove your excellence to the world, you’ll receive your personalized CLAC Promo Package (digital package of letter, certificate, badge and personalized verification page (linked to your badge)) enabling you to promote your WABC Certified Leader-as-Coach (CLAC) credential on your website, email signature or social media platforms.
Earning your CLAC involves the following fees:
*Fee set by the training provider
**US$35.00
Maintaining your CLAC: Please see “Maintaining Your Credential” below.
Each WABC credential is intended to be a stand-alone credential, which enables you to choose the credential that is right for your professional role, previous coaching experience, skill level, ambition, goals and client and employer needs at any point in your career.
Our non-linear approach is purposefully designed to offer flexible and responsive learning options and credentials.
Generally yes. Once a Program earns the “WABC Accredited (Level 2 – Leader-as-Coach)” mark, then you would be eligible to earn CLAC assuming you have successfully completed all Program requirements and met all WABC requirements within applicable deadlines.
You have one year from your Program pass date to complete the final administrative needs (e.g., agree to the WABC Certified Leader-as-Coach (CLAC) Standards, purchase your WABC CLAC Promo Package).
Certification is a voluntary process by which a nongovernmental body recognizes an individual who has successfully met predetermined qualifications. As an evidence-based credential, CLAC falls within this type of qualification.
It is the most rigorous level of professional credentialing available for individuals. Professional certification credentials that follow industry best practice require validation, carry re-certification requirements and are subject to revocation. CLAC adheres to these best practices.
CLAC is a professional certification which means it is a “working or applied” credential. Unlike certificates and degrees which transfer knowledge and skills, professional certifications measure how an individual uses knowledge and skills in real-life situations. By certifying that the holder is able to currently practice at a certain level, certification maintains public trust in the delivery of service.
For a professional certification credential to remain valid, the holder must stay relevant with current practice and theories. That’s why it’s a certification best practice for holders to meet ongoing requirements, such as confirming your continuing engagement in leader-as-coach coaching, to maintain their certified credentials.
Yes, to maintain your CLAC, there is one ongoing requirement which requires a fee:
Yes, your CLAC credential can be revoked under certain circumstances.
The WABC Certified Leader-as-Coach (CLAC) credential must be listed in a specific way. Please log in to your dashboard for further guidance and access to your CLAC Promo Package.
When you earn any of WABC’s credentials for business coaches (RCC™, CBC™, CMBC®, ChBC®) and for leaders-as-coaches (CLAC™), you’ll enroll in a WABC Accredited Program or WABC Portfolio Pathway. All WABC Accredited Programs undergo rigorous independent initial assessment, and providers are regularly reviewed to ensure they continue to be relevant to the market and meet our exacting global standards of excellence for business coaching or leader-as-coach coaching training programs. The WABC Portfolio Pathway, developed and offered directly by WABC, draws upon our deep insights, knowledge and expertise and offers an alternative, self-directed route for eligible professionals seeking business coaching credentials.
WABC is the longest standing worldwide organization that focuses exclusively on business coaching. Other coaching associations bundle life coaching and business coaching together in a rather confused stew.
Business coaching is a unique and distinct offering, requiring specific competencies, ethical considerations and approaches. WABC has not only understood this from the start, but has built a framework of accreditation that recognizes those working in this way accordingly.
Earning WABC’s Chartered Business Coach® (ChBC®) involved the opportunity to consider my practice in a safe physical and mental space where I could take stock of my life and explore my agenda. This is a crucial aspect of a leadership development program that incorporates self-discovery principles while capturing emerging awareness. The combination of thorough research, theory linked to practice and a reiterative writing process deeply reinforced my bridge-builder identity in various disciplines (coaching, consulting, counseling and psychoanalysis) and my identity as a business coach able to deal with change at both personal and organizational levels. Even more, the ChBC® process offers a virtual work-based learning methodology that is at the forefront of adult learning and now, more than ever before, this is a strength of this credential.
WABC’s ChBC® grants clients that I have the specialized expertise and knowledge required to be at the pinnacle of my profession. The re-certification process every five years also allows coaches to demonstrate they have kept their learning and practice up to date.
Having been in the coaching business for nearly 20 years, I have seen the coaching sector grow exponentially and witnessed the rise of many professional bodies. I am an advocate for WABC as there is a beautiful clarity that sits at the essence of all they do—they serve the needs of business coaches. This is in a large part to the clarity of leadership provided by Wendy Johnson, unwavering in her vision and boundaries about WABC’s place in the coaching world.
As a professional business coach, I can tell my clients that I am a member of a credible business coach professional body which acknowledges and recognizes the needs of coaches working in their sector. I have found the experience of re-certification a rigorous and provocative activity which has had me reflect meaningfully on my coaching practice. The benefit of this is being able to tell my clients, with integrity, that I have earned the right and provided the evidence to retain my WABC certification which is additive to my business coaching credentials.
CLAC positions you as a leader-as-coach with certified-level knowledge and specialized coaching skills.
RCC—held by professionals around the world—is a highly respected evidence-based global credential that raises your credibility and positions you as a professional business coach with practitioner-level knowledge and specialized coaching skills.
RCC—held by professionals around the world—is a highly respected evidence-based global credential that raises your credibility and positions you as a professional business coach with practitioner-level knowledge and specialized coaching skills.
Registered Corporate Coach (RCC), grounded in research-informed best practice, enables you to access a strong foundation and the competencies and knowledge as a professional business coach at practitioner-level. As you support clients, co-workers and organizations, you’ll be able to apply your specialized skills to a range of fixed agendas that are directly related to business and organizational goals and objectives. Being an RCC means you can provide a professional offering.
Exceptional business coaching begins with a confident, practical understanding.
Regardless of what professional role you have (e.g., leader, manager, internal or external business coach, external consultant), if you’re already doing, or want to start doing, business coaching, WABC offers different routes via WABC Accredited (Level 1 – RCC)® Programs or the WABC Portfolio Pathway to become an RCC, based on whether you have previous coaching experience or not.
Once you earn RCC, you’re part of our global community, where professional business coaches from across the world come together to enhance their skills, expand their professional networks and influence our business coaching profession more broadly.
Registered Corporate Coach (RCC), grounded in research-informed best practice, enables you to access a strong foundation and the competencies and knowledge as a professional business coach at practitioner-level.
Mastery comes over time and diverse experiences—simply counting coaching hours doesn’t accurately measure impact.
Because the RCC credential specifically prepares you for business coaching in any kind of business or organization across sectors and industries, an appropriate professional background is essential to ground your coaching in real-world situations.
No matter your business or organizational context, your professional experience is the foundation for pursuing any WABC credential.
Choosing your credential will be based on your professional role, previous coaching experience, skill level, ambition, goals and client and employer needs
Let’s ensure RCC is right for you:
WABC Accredited (Level 1 – RCC)® Programs and WABC Portfolio Pathway are routes to earn RCC
WABC Accredited (Level 1 – RCC) Programs are third-party programs that have undertaken WABC’s rigorous assessment and committed to ongoing re-evaluation* to ensure they are delivering high quality, evidence-based business coaching training rooted in real-world organizational and business needs.
All WABC Accredited (Level 1 – RCC) Programs engage in a continuous five-year process lifecycle to ensure they meet our standards of excellence—from initial accreditation through annual monitoring to re-accreditation. This continuous lifecycle ensures the providers’ programs remain relevant in the market and continue to meet our exacting, evidence-based global standards for business coach training programs.
Training is the right route to explore if you:
Joining WABC: You may join before, during or after the Program, as either a WABC Affiliate Member™ or WABC Full Member™:
Your Next Step: If you’d like to explore training**, see the calendar below where you can select a provider and contact them to learn about their program and fee. Your eligibility is determined during their initial screening interview.
WABC Portfolio Pathway is an alternative to a training program. Open to eligible professionals, you’ll engage in a self-directed process that guides you through your examination and evidence of six RCC learning outcomes. Your journey culminates in the submission and evaluation of your RCC Candidate Portfolio, which showcases your professional business coaching performance.
Portfolio Pathway is the right route to explore if you:
Joining WABC: You will join before registration in the Pathway, as either a WABC Affiliate Member or WABC Full Member (the right membership level for you will be based on your business coaching experience).
Your Next Step: If you’d like to explore our Portfolio Pathway, see the calendar below for guidance and how to contact us. Offered directly by WABC, your eligibility is determined via an exploratory screening stage.
Calendar is frequently updated, so please check back anytime.
Full length programs are ideally suited for professionals new to business coaching
| Start Date | Provider | Program | Format | Location | Language |
|---|---|---|---|---|---|
| JAN 26, 2026 | Center for Transformation and Innovation (CTI) | Blended | Tampa, FL, USA | English | |
| FEB 10, 2026 | The Hayes Approach | Blended | Greenville, SC, USA | English | |
| FEB 23, 2026 | The Hayes Approach | Virtual | International | English | |
| MAR 9, 2026 | FunDaMentals Strategics Pte Ltd |
Professional Certificate in Business Coaching (offered in partnership with SMU) |
Blended | Singapore, SINGAPORE | English |
| MAY 6, 2026 | Weplusnetwork Srl | Blended | Rome, ITALY | Italian | |
| AUG 5, 2026 | FunDaMentals Strategics Pte Ltd |
Professional Certificate in Business Coaching (offered in partnership with SMU) |
Blended | Singapore, SINGAPORE | English |
| AUG 18, 2026 | The Hayes Approach | Blended | Greenville, SC, USA | English | |
| AUG 25, 2026 | The Hayes Approach | Virtual | International | English | |
| The Business Coaching Academy Ltd | Virtual | International | English |
Fast-track programs are ideally suited for professionals with business coaching experience
| Start Date | Provider | Program | Format | Location | Language |
|---|---|---|---|---|---|
| APR 17, 2026 | Impact Business Coaches | Blended | Metro Atlanta, GA, USA | English | |
| MAY 6, 2026 | Weplusnetwork Srl | Blended | Rome, ITALY | Italian | |
| JUN 10, 2026 | Impact Business Coaches | Virtual | International | English | |
| OCT 29, 2026 | Impact Business Coaches | Blended | Metro Atlanta, GA, USA | English |
Full length programs are ideally suited for professionals new to business coaching
Add custom message when needed.
Fast-track programs are ideally suited for professionals with business coaching experience
Add custom message when needed.
Our WABC Portfolio Pathway was introduced on October 17, 2025
We’re fortunate to have an extensive waiting list, so if you’re on it, we’ll be re-connecting with you very quickly. Please contact WABC if you’re visiting here for the first time and would like to explore our Portfolio Pathway.
You’ll become a Registered Corporate Coach once you:
*To prove your excellence to the world, you’ll receive your personalized RCC Promo Package (digital package of letter, certificate, badge and personalized verification page (linked to your badge)) enabling you to promote your Registered Corporate Coach (RCC) credential on your website, email signature or social media platforms.
Earning your RCC involves the following fees:
*Fee set by the training provider
**See the WABC Portfolio Pathway information provided to you
***See WABC Affiliate Member™ or WABC Full Member™
Maintaining your RCC: There are currently no fees to maintain your RCC credential. As an RCC, you can stay engaged with our global community as a WABC Member and access exclusive thought leadership and opportunities to build your professional network for an annual fee.
Each WABC credential is intended to be a stand-alone credential, which enables you to choose the credential that is right for your professional role, previous coaching experience, skill level, ambition, goals and client and employer needs at any point in your career.
Our non-linear approach is purposefully designed to offer flexible and responsive learning options and credentials.
Generally yes. Once a Program earns the “WABC Accredited (Level 1 – RCC)” mark, then you would be eligible to earn RCC assuming you have successfully completed all Program requirements and met all WABC requirements within applicable deadlines.
For WABC Accredited (Level 1 – RCC) Program: You must be a current WABC Affiliate Member or WABC Full Member to earn RCC. You have one year from your Program pass date to meet all applicable requirements (e.g., join/re-join as a WABC Member, complete the final administrative needs).
For WABC Portfolio Pathway: You must be a current WABC Affiliate Member or WABC Full Member before registration in the Pathway. If you have allowed your membership to lapse, you have one year from your RCC Candidate Portfolio pass date to meet all applicable requirements (e.g., re-join as a WABC Member, complete the final administrative needs).
For WABC Accredited (Level 1 – RCC) Program: If you were already a WABC Affiliate Member or WABC Full Member while taking your Program but allowed your membership to lapse prior to Program completion, you’ll be required to re-join WABC and pay the associated fees before receiving your RCC. Also see FAQ above.
For WABC Portfolio Pathway: Being a current WABC Affiliate Member or WABC Full Member is among requirements to enroll in the WABC Portfolio Pathway, so you’re expected to keep your membership in good standing at all times. If you allow your membership to lapse prior to your Portfolio Pathway completion, you’ll be required to rejoin WABC and pay the associated fees before receiving your RCC. Also see FAQ above.
The Registered Corporate Coach (RCC) credential must be listed in a specific way. Please log in to your dashboard for further guidance and access to your RCC Promo Package.
Each WABC credential for professional business coaches is intended to be a stand-alone credential—choose the one that matches your professional role, previous coaching experience, skill level, ambition, goals and client and/or employer needs.
| PRACTITIONER RCC™ |
ADVANCED CBC™ |
MASTER CMBC® |
ELITE ChBC® |
|---|---|---|---|
| Credential: About | Credential: About | Credential: About | Credential: About |
| Registered Corporate Coach™ (RCC™)—held by professionals around the world—is a highly respected evidence-based global credential that raises your credibility and positions you as a professional business coach with practitioner-level knowledge and specialized coaching skills.
RCC, grounded in research-informed best practice, enables you to access a strong foundation and the competencies and knowledge as a professional business coach at practitioner-level. As you support clients, co-workers and organizations, you’ll be able to apply your specialized skills to a range of fixed agendas that are directly related to business and organizational goals and objectives. Being an RCC means you can provide a professional offering. |
WABC Certified Business Coach™ (CBC™)—held by professionals around the world—is a highly respected evidence-based global credential that raises your credibility and positions you as a professional business coach with advanced-level knowledge and specialized coaching skills.
CBC, grounded in research-informed best practice, enables you to access a broader and deeper range of competencies and knowledge as a professional business coach at advanced-level. As you support clients, co-workers and organizations, you’ll be able to apply your specialized skills to more diverse, although largely fixed, agendas that are directly related to business and organizational goals and objectives. Being a CBC means you can provide a fuller professional offering. |
WABC Certified Master Business Coach® (CMBC®)—held by professionals around the world—is a highly esteemed, world-class distinction that positions you at the leading edge of your field with master-level expertise, specialized knowledge and coaching skills.
CMBC, grounded in research-informed best practice, demonstrates your mastery of the competencies and knowledge as a professional business coach at master-level. As you support senior levels of leadership, you’ll be able to apply your specialized skills to tackle complex business and organizational challenges with open agendas, the outcomes of which may impact broader business and organizational goals and objectives. Furthermore, you may be accountable for critical analysis, diagnosis, design, planning, execution and evaluation and you may also choose to specialize. Being a CMBC means you can provide a significant professional offering. |
Chartered Business Coach® (ChBC®)—held by professionals around the world—is the first-ever chartered status for professional business coaches and the industry’s most coveted, world-class distinction. Position yourself as being among the best of the best in our profession worldwide as a professional business coach with elite-level expertise, specialized knowledge, coaching skills and professional competence.
ChBC, grounded in research-informed best practice, demonstrates you possess specialized knowledge, professional competence and mastery of the competencies as a professional business coach at elite-level. As you support the highest levels of leadership, you’ll be able to apply a wide range of business coaching initiatives and activities to tackle complex business and organizational challenges across a wide diversity of contexts and open agendas, the outcomes of which may be unpredictable. Furthermore, at this highest level of professional practice, you’ll be able to exercise substantial personal autonomy along with your significant influence, leadership and contribution within businesses, organizations and the profession. Being a ChBC means you can provide a substantial professional offering. |
| Eligible Candidates | Eligible Candidates | Eligible Candidates | Eligible Candidates |
NOTE: If you have a minimum of 1 year of business coaching experience, you will be able to consider either a WABC Accredited Program or WABC Portfolio Pathway. |
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| ROUTES AVAILABLE: Options, Duration & Hours |
ROUTES AVAILABLE: Options, Duration & Hours |
ROUTES AVAILABLE: Options, Duration & Hours |
ROUTES AVAILABLE: Options, Duration & Hours |
| WABC Accredited Program Option: Full Length Duration: 6–12 months* Hours: 150* Option: Fast Track WABC Portfolio Pathway |
WABC Accredited Program Option: Full Length Duration: 9–18 months* Hours: 400* Option: Fast Track WABC Portfolio Pathway |
WABC Accredited Program Option: Full Length Duration: 18–24 months* Hours: 1200* Option: Fast Track WABC Portfolio Pathway |
WABC Portfolio Pathway Option: Full Length Duration: 6–12 months* Hours: Highly variable* *Self-directed |
| ROUTES AVAILABLE: Formats |
ROUTES AVAILABLE: Formats |
ROUTES AVAILABLE: Formats |
ROUTES AVAILABLE: Formats |
| WABC Accredited Program Each program chooses from a range of formats–In-person, virtual or blended. WABC Portfolio Pathway |
WABC Accredited Program Each program chooses from a range of formats–In-person, virtual or blended. WABC Portfolio Pathway |
WABC Accredited Program Each program chooses from a range of formats–In-person, virtual or blended. WABC Portfolio Pathway |
WABC Portfolio Pathway Virtual self-directed |
| ROUTES AVAILABLE: Supervision |
ROUTES AVAILABLE: Supervision |
ROUTES AVAILABLE: Supervision |
ROUTES AVAILABLE: Supervision |
| WABC Accredited Program Appropriate supervision is provided WABC Portfolio Pathway |
WABC Accredited Program Appropriate supervision is provided WABC Portfolio Pathway |
WABC Accredited Program Appropriate supervision is provided WABC Portfolio Pathway |
WABC Portfolio Pathway Not applicable |
| ROUTES AVAILABLE: Completion Deliverables |
ROUTES AVAILABLE: Completion Deliverables |
ROUTES AVAILABLE: Completion Deliverables |
ROUTES AVAILABLE: Completion Deliverables |
| WABC Accredited Program Pass a written and performance related assessment WABC Portfolio Pathway |
WABC Accredited Program Pass a written and performance related assessment WABC Portfolio Pathway |
WABC Accredited Program Pass a written and performance related assessment WABC Portfolio Pathway |
WABC Portfolio Pathway Submit and pass your ChBC Candidate Portfolio representing your professional business coaching performance |
| CREDENTIAL: Ongoing Requirements |
CREDENTIAL: Ongoing Requirements |
CREDENTIAL: Ongoing Requirements |
CREDENTIAL: Ongoing Requirements |
| There are no requirements to maintain your RCC credential |
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| WABC Standards | WABC Standards | WABC Standards | WABC Standards |
| Legal | Legal | Legal | Legal |
| WABC reserves all rights in connection with the Registered Corporate Coach (RCC) credential and its requirements, including the right to change, replace or discontinue. | WABC reserves all rights in connection with the WABC Certified Business Coach (CBC) credential and its requirements, including the right to change, replace or discontinue. | WABC reserves all rights in connection with the WABC Certified Master Business Coach (CMBC) credential and its requirements, including the right to change, replace or discontinue. | WABC reserves all rights in connection with the Chartered Business Coach (ChBC) credential and its requirements, including the right to change, replace or discontinue. |
When you earn any of WABC’s credentials for business coaches (RCC™, CBC™, CMBC®, ChBC®) and for leaders-as-coaches (CLAC™), you’ll enroll in a WABC Accredited Program or WABC Portfolio Pathway. All WABC Accredited Programs undergo rigorous independent initial assessment, and providers are regularly reviewed to ensure they continue to be relevant to the market and meet our exacting global standards of excellence for business coaching or leader-as-coach coaching training programs. The WABC Portfolio Pathway, developed and offered directly by WABC, draws upon our deep insights, knowledge and expertise and offers an alternative, self-directed route for eligible professionals seeking business coaching credentials.
WABC is the longest standing worldwide organization that focuses exclusively on business coaching. Other coaching associations bundle life coaching and business coaching together in a rather confused stew.
Business coaching is a unique and distinct offering, requiring specific competencies, ethical considerations and approaches. WABC has not only understood this from the start, but has built a framework of accreditation that recognizes those working in this way accordingly.
Earning WABC’s Chartered Business Coach® (ChBC®) involved the opportunity to consider my practice in a safe physical and mental space where I could take stock of my life and explore my agenda. This is a crucial aspect of a leadership development program that incorporates self-discovery principles while capturing emerging awareness. The combination of thorough research, theory linked to practice and a reiterative writing process deeply reinforced my bridge-builder identity in various disciplines (coaching, consulting, counseling and psychoanalysis) and my identity as a business coach able to deal with change at both personal and organizational levels. Even more, the ChBC® process offers a virtual work-based learning methodology that is at the forefront of adult learning and now, more than ever before, this is a strength of this credential.
WABC’s ChBC® grants clients that I have the specialized expertise and knowledge required to be at the pinnacle of my profession. The re-certification process every five years also allows coaches to demonstrate they have kept their learning and practice up to date.
Having been in the coaching business for nearly 20 years, I have seen the coaching sector grow exponentially and witnessed the rise of many professional bodies. I am an advocate for WABC as there is a beautiful clarity that sits at the essence of all they do—they serve the needs of business coaches. This is in a large part to the clarity of leadership provided by Wendy Johnson, unwavering in her vision and boundaries about WABC’s place in the coaching world.
As a professional business coach, I can tell my clients that I am a member of a credible business coach professional body which acknowledges and recognizes the needs of coaches working in their sector. I have found the experience of re-certification a rigorous and provocative activity which has had me reflect meaningfully on my coaching practice. The benefit of this is being able to tell my clients, with integrity, that I have earned the right and provided the evidence to retain my WABC certification which is additive to my business coaching credentials.
RCC raises your credibility and positions you as a professional business coach with practitioner-level knowledge and specialized coaching skills.
