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Our standards and research are informed by our membership, by the clients we serve and by business coaching and other industry experts from around the world. This broad stakeholder involvement ensures that our standards and research are always cutting- edge and relevant.
Business Coaching Definition and Competencies
In an effort to define and standardize our emerging profession, WABC has developed a definition of business coaching and a set of professional competencies. All are based on coaches’ real-world tasks in an array of organizations.
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Code of Business Coaching Ethics and Integrity
Our Code of Business Coaching Ethics and Integrity sets the highest ethical standards in the industry. Designed to help direct members in times of uncertainty, our Code includes conciliation, adjudication, monitoring and review processes. Our integrated Code contains three parts:
- Business coaching definition
- Principles
- Safe harbor conciliation and adjudication process, which allows members and their clients to speak with a WABC representative about highly sensitive ethical issues in a safe, confidential environment
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Designations and Degrees
WABC offers a lifelong ladder of learning for its members. Whether you’re building your practice or have reached the pinnacle of our emerging profession, there’s a WABC credential that’s right for you.
For Business Coaches—Certified Designations
To produce relevant, real-world credentials for serious business coaches, WABC has placed special emphasis on certified designations. Certification is the most rigorous level of credentialing available to individuals. Certified programs follow industry best practices: they require validation, carry re-certification requirements and are subject to revocation.
Chartered Business Coach (ChBC)
The ChBC is intended for senior business coaches.
WABC Certified Master Business Coach (CMBC)
The CMBC is intended for experienced business coaches.
WABC Certified Business Coach (CBC)
The CBC is intended for practitioner business coaches.
For Business Coaches—Other Programs
WABC continues to offer the following programs as a continuation of its system of credentials.
Master of Arts in Professional Development (Business Coaching)
This fully accredited master’s degree from the UK’s Professional Development Foundation and its partner, Middlesex University, is available to holders of the ChBC and the CMBC.
Registered Corporate Coach (RCC)
The RCC, held by nearly a thousand professionals around the world, is a registered designation for those who are newer to business coaching.
For Business Coach Training Providers—Accredited Designation
WABC Accredited is the first international designation for business coach training providers.
WABC Accredited
WABC Accredited recognizes world-class training providers whose programs are credible, reliable and relevant to the industry.
Membership Categories
WABC is the only international professional business coaching association of its kind with advanced membership qualification and requalification standards. Membership is selective based on business experience, coaching experience and references.
Individual Levels
WABC Full Member
WABC Affiliate Member
Credential Verification
WABC is also the only international association in the industry with the requirement that members who wish to list their names with their educational degrees and professional designations on their materials (e.g., marketing and promotional materials, résumés, business cards, website, etc.) that display the Association's trademarks (e.g., WABC name, WABC logo, WABC designations, etc.), provide proof of these credentials.
Member Look-up
Not everyone can qualify for WABC Membership. We’re pleased to provide a free public service for anyone wanting to verify membership and credentials.
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