WABC Accredited (Level 1 – RCC) global mark is a program accreditation distinction that ensures you’re offering the most comprehensive and robust business coach training available in the world.
This level is for programs that develop professional business coaches at practitioner-level.
The WABC Accredited global mark is a program accreditation distinction that ensures you’re offering the most comprehensive and robust business coach training available in the world.
Level 1 – RCC programs develop professional business coaches at practitioner-level who represent many professional roles (e.g., leader, manager, internal or external business coach, external consultant). Such programs focus on developing the practice elements of business coaching and are for participants who either have had little or no previous business coaching experience, or who already have some business coaching experience that they now wish to consolidate fully with best practice. We identify practice in this context to be the application of technical skills within common business and organizational scenarios to support clients, co-workers and organizations. Accordingly, business coaches at this practitioner-level are expected to provide business coaching to a fixed agenda that is directly related to business and organizational outcomes.
When you successfully complete the WABC Program Accreditation Process, your program receives the prestigious WABC Accredited (Level 1 – RCC) mark.
Your participation in our rigorous program accreditation process engages you in a continuous lifecycle—from initial accreditation to annual monitoring to re-accreditation every five years to ensure you deliver the highest, most relevant training to business coaches today and tomorrow.
WABC welcomes applications from providers whose programs embrace a range of educational learning and assessment methods
WABC Accredited (Level 1 – RCC) Programs develop professional business coaches at practitioner-level and are delivered at a professional level of engagement.
As such, this level of program accreditation is only available to training programs that offer business coaching as the main focus of their curriculum. This means over 75% of the learning hours within the program must be focused on the practice, theory and/or research of business coaching.
WABC offers program accreditation to acknowledge and reward excellence in training and development in business coaching. Your route to achieve WABC Accredited is via our program accreditation process developed to enhance the confidence of all stakeholders by providing transparent scrutiny of programs against robust and reliable academic and professional principles and standards.
Accreditation of training provision is a critical benchmarking process for everyone interested in developing sound practice in training and research in business coaching.
The WABC Program Accreditation Process route to achieving these standards and principles is, however, not prescribed, and WABC welcomes applications from providers whose programs embrace a range of educational learning and assessment methods. The principle of equivalence is used to consider their “fitness for purpose” and to determine if they achieve appropriate outcomes consistently. This principle also extends to consideration of the mix of professional practice development and academic elements the programs offer.
Even if your program is brand new, or requires significant changes to meet WABC’s standards, you’ll most likely be eligible to register in our WABC Program Accreditation Process.
*Some variability expected based on participants’ experience-level and your program’s approach
The WABC Accredited mark means:
WABC Accredited is a testament to the excellence of your program and sets you apart from other training providers. Participants know that WABC prepares them for the practical challenges of business coaching in organizational and business-specific settings.
Because it is based on best practice for both business coaching and program accreditation processes, WABC Accredited broadcasts your program meets the highest global standards and is specifically tailored to business coaching, not coaching in general.
Whether your training is available to the open market or to employees within your organization, effective business coaching training can transform how people perform their role, no matter their career stage or level of seniority.
With many levels of accreditation to suit your needs, you’ll be able to build a relevant program that brings out the best in your participants.
WABC Accredited applications are evaluated by fully qualified, independent assessors. They assess the competencies your program addresses and the quality systems it adheres to, ensuring your training meets WABC’s robust criteria.
Our transparent program accreditation process also offers providers access to fully qualified, independent advisers who provide personalized advisory support and feedback designed to make you think more critically, creatively and strategically about your program offer.
Earning WABC Accredited for your program means your graduates are eligible to receive their own individual WABC credential, a distinction available to graduates of WABC Accredited Programs.
WABC credentials signal that your graduates are equipped with the evidence-based knowledge and skills to solve real-world organizational challenges and deliver excellence in business coaching.
Carrying the WABC Accredited distinction means you get to build your program’s brand with the support of a global organization committed to excellence.
You will gain the right to leverage the WABC Accredited brand in your marketing, program and training materials. You will also have access to exclusive opportunities with WABC to build your thought leadership profile, promote your services and access a global community of business coaches and clients.
The WABC Program Accreditation Process includes demonstrating the success of your program’s standards, approaches and learning models.
By sharing this information with WABC, you build the global body of knowledge about business coaching as an evolving, innovative practice.
Your program accreditation shapes business coaching practice, development and self-regulation around the world, to create even greater efficacy and impacts.
Whether you are a business coach trainer, a coaching organization, or an institution solidifying your existing offering, building a new program or looking to offer your participants a premium business coaching training experience, WABC Accredited distinguishes you apart from the competition.
Having your program WABC Accredited® means that your graduates are eligible to receive their own individual credential from WABC. This is an exceptional professional development opportunity that will help raise your value as a trainer.
Gain credibility that demonstrates your training is rooted in research-informed best practice. Align your program with a globally recognized distinction, and equip yourself with the confidence of knowledge and expertise from an established association, backed by research.
Align with the global standard for standards, skills and competencies that ensures continued business coaching success. Build your reputation with a specialized program accreditation, designed for business coaches, leaders, managers, directors and teams practicing in business and organizational applications.
Signify that your program is rooted in evidence-informed best practice and robust research, and incorporate thinking from adjacent disciplines, such as neuroscience and psychology, to complement your programs.
Offering a WABC Accredited internal training program builds an engine of business coaches, leaders and other employees that are dedicated to the continued success of your people, your strategies and your performance as an organization.
By supporting your leaders, managers, directors and teams with the knowledge and skills to better identify opportunities, unblock challenges, and work together towards shared objectives and priorities, there’s no limit to how far your organization can go.
Having your program WABC Accredited means that your leaders and employees are able to access high-quality training from you and receive their own individual credential from WABC. Taken together, this is an exceptional professional development opportunity that will help raise your value as an employer.
Clarify your leadership purpose and vision, and engage employees more effectively in achieving your priorities. Establish strategic destinations that strengthen your organization’s alignment and integrate diverse stakeholder and market requirements. Build trust and loyalty with teams and clients more quickly by improving your relationship building and persuasive skills.
Guide your team with clarity and communicate strategic intent to create clearer project asks. Build more trusted relationships with colleagues and reports alike, built on sound advice and authentic leadership. Develop strategic roadmaps and benchmarks that address challenges realistically, to ensure your team can reach them.
Foster a positive work environment that outlines clear expectations and drives more focused mindsets. Build a culture of support, respect and collaboration that is aligned with your core values, expertise and business objectives. Unify teams with diverse perspectives and attract and retain top performers. Operate with integrity and discretion to drive trust across your organization.
Fully engage team members to drive top performance and innovation. Improve each individual’s level of confidence, emotional intelligence and communication skills to motivate collaboration and accountability. Equip your teams with the empathy skills needed to build relationships with diverse stakeholders across the organization.
Build customer experiences that are distinct and increase loyalty and reputation in the market. Enhance your service by building a culture focused on active listening, effective communication and customer satisfaction.
The accreditation level you choose will be based on your program’s focus and level of business coach development
Let’s ensure Level 1 – RCC is right for you:
Our years of proven experience have shown us that exploring our good mutual fit is essential at this very early stage
What happens: You’ll contact WABC for an exploratory discussion(s) about your eligibility. If we’re a good mutual fit and you’re ready to proceed, WABC invites you to complete our WABC Applicant Program Overview form* which requests key information about your organization and program offer. Your information is reviewed by the WABC Accreditation & Credentialing Director. The purpose of this form is to help WABC ensure, at the earliest possible stage, that your organization’s program meets the basic eligibility requirements for the WABC Program Accreditation Process for Level 1 – RCC. There is no fee for this review.
With WABC, program providers can expect a program accreditation process unlike any other in the coaching industry.
In fact, the path to earn the WABC Accredited mark is an important professional and business developmental opportunity in its own right. By design, you will move through our process of progressive stages and steps that enable you to showcase your program offering for evaluation.
Along the way, we provide personalized advisory support and feedback specially tailored for you with the specific purpose of helping you think more critically, creatively and strategically about your program offer, and how to align with WABC’s global evidence-based standards to offer best-in-class training.
Our robust process rewards excellence and optimizes your program for success – we’re excited to present our process highlights
What happens: You’ll complete our quick WABC Applicant Registration form (available directly from WABC) and pay the appropriate fee. Assuming you still meet the admission requirements, you’ll proceed to the next stage. If not, an appropriate refund is issued.
As you progress through the WABC Program Accreditation Process, the program provider’s route to achieving WABC’s standards and principles is not prescribed. We welcome applications from providers who offer courses and programs that embrace a wide range of educational learning and assessment methods.
Our assessment uses equivalence to determine if programs deliver appropriate, consistent outcomes, no matter their approach.
The broader business coaching community benefits from your innovation too—as a provider of a WABC Accredited Program, you’re helping to build the global body of knowledge about business coaching as an evolving, impactful practice.
What happens: You receive your WABC Welcome Package (contains all the resources you need) and the Director matches you with a WABC Adviser. In your first meeting (virtual) with your adviser, you’ll discuss your WABC Applicant Program Overview form, the eligibility of your program, any initial queries you have in relation to preparing and submitting your WABC Self-Assessment Report and target dates for your Report submission. Assuming your journey continues with us*, you’ll receive your WABC Accredited Candidate Package (digital badge and text) enabling you to display the prestigious WABC Accredited Candidate (Level 1 – RCC) mark on your website and other program related materials.
WABC continuously aligns with program accreditation best practice in established professional industries around the world, so we can continue to optimize our program accreditation process informed by the most relevant, leading practices offered in the market today. WABC’s proprietary accreditation process includes these key hallmarks of high-quality program accreditation processes:
What happens: You prepare your near-final WABC Self-Assessment Report for feedback from your adviser. Your adviser reviews the Report and provides written feedback to you on how to further develop it for formal submission. You’ll then have your second meeting (virtual) with your adviser to confirm your understanding of their feedback and explore suitable ways of addressing it. Once you’re satisfied that you’ve addressed the feedback, you’ll send your final WABC Self-Assessment Report to WABC.
Our process enhances the confidence of all invested in our industry—business coaches, clients, training providers or member of the public—by providing transparent scrutiny of programs against robust, reliable academic and professional principles and standards.
WABC Accredited Programs intentionally offer a blend of professional practice and theoretical elements at every level of the program, although there is proportionally less focus on professional skills development in our higher levels of program accreditation.
Our process allows providers to identify and describe their educational philosophy, and theoretical and professional program underpinnings to demonstrate how they achieve robust and high-quality outcomes for participants and clients alike.
When you engage with a program bearing the WABC Accredited mark, you can be assured that the training delivers the practical skills and outcomes that align with research-based best practice in both business coaching and training alike.
What happens: You now enter the assessment stage. Your WABC Self-Assessment Report is first evaluated by an individual WABC Assessor* against the specific criteria identified for this level and their findings are then submitted to the WABC Award Board* who evaluates all relevant information and submits its decision to WABC.
The value of the WABC Accredited mark is not just born from the standards that inform it, but also from the evaluative processes that lead to it.
At WABC, we take very seriously the need to accomplish two goals for the benefit of all stakeholders:
WABC strikes the right balance towards realizing those two distinct goals through the creation of WABC standing committees—the WABC Accreditation & Credentialing Team, and three supporting WABC Accredited Decision Boards: WABC Accredited Assessment Board, WABC Accredited Award Board and WABC Accredited Appeal Board.
The team and boards are comprised of highly skilled experts who are passionate about business coaching and serving our community. They are accountable to strictly uphold WABC’s global evidence-based standards and accreditation best practice.
The purpose of all standing committees is to:
Ultimately, WABC maintains oversight of its standards and safeguards the program accreditation process, while simultaneously enabling experts to independently carry out program accreditation related activities. Taken altogether, this thoughtfully considered and balanced-approach raises the quality, credibility and profile of business coaching worldwide to the benefit of all stakeholders.
What happens: WABC ratifies the decision and then contacts you with next steps including a copy of the WABC Assessment Event Report – capturing the entire assessment process – for full transparency. If you don’t agree with the decision, you have the right to appeal.
The WABC Accredited global mark is a distinction that ensures you’re offering the most comprehensive and robust business coaching training available in the world. Fewer than 1% of the world’s business coach training programs have met our standard of accreditation excellence. As part of this elite group, your mark makes an unparalleled statement to the marketplace about your experience, your dedication and your commitment to quality in advancing the standard of business coaching globally.
Your program earns its WABC Accredited (Level 1 – RCC) qualification once you:
To prove your excellence to the world, you’ll receive your personalized WABC Accredited Promo Package (digital package of letter, certificate, badge and personalized verification page (linked to your badge)) enabling you to display the prestigious WABC Accredited (Level 1 – RCC) mark on your website and other program related materials.
Being the best means renewing relevance and status in our global marketplace
What happens: As a WABC Accredited program, you will safeguard your accreditation by meeting various provider’s responsibilities over the course of your five-year process lifecycle—from initial accreditation through annual monitoring to re-accreditation.
Business coaching is by nature a supportive, disruptive and progressive intervention that must stay current and relevant to real-world business and organizational needs.
WABC’s global standards, the WABC Program Accreditation Process and programs bearing the WABC Accredited mark must adapt to the changing market demands and growing body of knowledge on effective business coaching.
Many program accreditation processes in the marketplace today are poorly designed and deeply flawed—often a mere paper exercise without sufficient, or any, independent scrutiny, subject matter expertise, and ongoing recalibration to evidence-based best practice. Many other accreditations may simply represent a single, limited snapshot in time.
The WABC Program Accreditation Process is rigorous but not onerous. Among the key hallmarks of WABC’s high-quality program accreditation process is that both the provider and WABC undergo continuous review and improvement cycles.
When you successfully complete the WABC Program Accreditation Process, a value-added benefit is that graduates of your program are eligible to earn the Registered Corporate Coach™ (RCC™) credential.
RCC—held by professionals around the world—is a highly respected evidence-based global credential that raises your graduates’ credibility and positions them as professional business coaches with practitioner-level knowledge and specialized coaching skills.
Your graduates must:
You have the option to include a WABC Membership and WABC RCC Promo Package in your program fee (this is a highly favored approach). We’ll discuss your approach – which determines when your program participants/graduates join WABC – at the time you enroll in our program accreditation process.
When you screen your program participants, you’ll ensure they meet the Registered Corporate Coach (RCC) Standards (note eligibility requirements) and meet minimum WABC membership requirements for RCC (currently WABC Affiliate Member™).
Accreditation is a voluntary process by which a nongovernmental body publicly recognizes an institution or program that has successfully met predetermined qualifications through initial and follow-up evaluations.
Yes! WABC understands the critical need to provide guidelines and principles around best practice to combat accreditation mills, substandard or no academic and quality assurance, and other fraudulent market activity.
With this in mind, WABC continuously monitors other leading accreditation bodies in various established professional fields around the world to ensure its own practices are aligned with the very best and relevant in the marketplace today.
WABC offers program accreditation at many levels for both business coaching and leader-as-coach coaching programs. WABC does not offer institutional accreditation.
It is the most rigorous level of qualification available to programs by an external accreditor. Program accreditation processes that follow industry best practice ensure their accredited programs require validation, carry re-accreditation requirements and are subject to revocation. WABC Accredited adheres to these best practices.
WABC program accreditation focuses solely on programs dedicated to developing professional business coaches or leaders-as-coaches, not for programs that offer coaching as one part of the curriculum. This focus makes it different from accreditations offered by other bodies. To be eligible, your program would need to meet this basic requirement:
The best time to enroll with us is as early as possible when creating your new program.
Some additional guidance:
Generally yes. Your pilot participants are eligible to receive their own WABC credential once they have successfully completed all your Program requirements (as specified by WABC) and met all WABC credential requirements within applicable deadlines.
At the beginning of your Accreditation Journey, we co-create your personalized time line, including target dates, to ensure you’re in control of what matters to you, while also preserving WABC’s commitment to provide you with a value-added, richly supported experience.
Factors influencing your time line may include:
Given WABC’s considered experience in offering this service, we offer providers a generous amount of time based on the level:
*Your own time line depends on your needs and program status. For example, if you already have an existing program that does not require significant adjustments to meet our standards and fully engage in our process, you can expect to complete the initial process in a considerably faster time.
Yes, although you must plan to provide all your reporting requirements and an ongoing working relationship with WABC in English, as WABC and all program accreditation team members operate using English.
If you don’t speak English, please plan accordingly. You must have one member of your team who has an English language qualification and can easily communicate with your adviser in English. Your submission must also be in English.
We do not require WABC-conducted examinations for WABC Accredited Programs’ graduates to gain their own WABC credentials. We intentionally set up the program accreditation requirements so that WABC Accredited Program providers must provide the final assessment.
This approach provides an appropriate level of independence between the program providers and WABC, so that WABC has no undue influence on graduate assessment decisions.
Our rigorous program accreditation process ensures that the provider’s assessment is appropriate, and our annual monitoring safeguards the provider’s training provision over the accreditation lifecycle.
Our WABC Accredited levels – rooted in real-world organizational and business needs – cover a wide breadth and depth of development in professional business coaching. Becoming WABC Accredited will take your open enrollment program to the next level or enhance your internal program’s relevance.
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Level 1
RCC |
Level 2
CBC |
Level 3
CMBC |
|---|---|---|
| About: Level | About: Level | About: Level |
| WABC Accredited (Level 1 – RCC) global mark is a program accreditation distinction that ensures you’re offering the most comprehensive and robust business coach training available in the world. Level 1 – RCC programs develop professional business coaches at practitioner-level who represent many professional roles (e.g., leader, manager, internal or external business coach, external consultant). Such programs focus on developing the practice elements of business coaching and are for participants who either have had little or no previous business coaching experience, or who already have some business coaching experience that they now wish to consolidate fully with best practice. We identify practice in this context to be the application of technical skills within common business and organizational scenarios to support clients, co-workers and organizations. Accordingly, business coaches at this practitioner-level are expected to provide business coaching to a fixed agenda that is directly related to business and organizational outcomes. Graduates of these programs are eligible to earn WABC’s Registered Corporate Coach™ (RCC™) credential. The credential is granted by WABC. | WABC Accredited (Level 2 – CBC) global mark is a program accreditation distinction that ensures you’re offering the most comprehensive and robust business coach training available in the world. Level 2 – CBC programs develop professional business coaches at advanced-level who represent many professional roles (e.g., leader, manager, internal or external business coach, external consultant). Such programs focus on consolidating technical skills and also developing a sound theoretical underpinning to practice and are for participants with a minimum of 3 years of formal business coaching experience. We identify practice in this context to be the application of advanced skills within common business and organizational scenarios to support clients, co-workers and organizations. Accordingly, business coaches at this advanced-level are expected to work with more diverse, although largely fixed, agendas that are directly related to business and organizational outcomes. Graduates of these programs are eligible to earn the WABC Certified Business Coach™ (CBC™) credential. The credential is granted by WABC. | WABC Accredited (Level 3 – CMBC) global mark is a program accreditation distinction that ensures you’re offering the most comprehensive and robust business coach training available in the world. Level 3 – CMBC programs develop professional business coaches at master-level who represent many professional roles (e.g., leader, manager, internal or external business coach, external consultant). Such programs focus on fully exploring current approaches, methodologies and theories underpinning the work of business coaches and are for participants with a minimum of 7 years of formal business coaching experience. We identify practice in this context to be the application of master skills within more complex business and organizational scenarios to support senior leaders. Accordingly, business coaches at this master-level are expected to work with an open agenda with more complex goals with non-fixed outcomes that impact broader business and organizational outcomes. These participants may be accountable for critical analysis, diagnosis, design, planning, execution and evaluation and they may also choose to specialize. Graduates of these programs are eligible to earn the WABC Certified Master Business Coach® (CMBC®) credential. The credential is granted by WABC. |
| Eligible Candidate Programs: Scope & Enrollment Types | Eligible Candidate Programs: Scope & Enrollment Types | Eligible Candidate Programs: Scope & Enrollment Types |
Scope:
Enrollment Types:
| Scope:
Enrollment Types:
| Scope:
Enrollment Types:
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| Eligible Candidate Programs: Participants | Eligible Candidate Programs: Participants | Eligible Candidate Programs: Participants |
Graduates are eligible to earn their RCC credential, so when you screen your participants you’ll ensure they meet the following standards
| Graduates are eligible to earn their CBC credential, so when you screen your participants you’ll ensure they meet the following standards
| Graduates are eligible to earn their CMBC credential, so when you screen your participants you’ll ensure they meet the following standards
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| Eligible Candidate Programs: Options, Duration & Hours | Eligible Candidate Programs: Options, Duration & Hours | Eligible Candidate Programs: Options, Duration & Hours |
| Option: Full Length Duration: 6–12 months* Hours: 150* Option: Fast Track Duration: 4–8 months* Hours: 75* *Some variability expected based on participants’ experience-level and program’s approach | Option: Full Length Duration: 9–18 months* Hours: 400* Option: Fast Track Duration: 6–12 months* Hours: 200* *Some variability expected based on participants’ experience-level and program’s approach | Option: Full Length Duration: 18–24 months* Hours: 1200* Option: Fast Track Duration: 12–18 months* Hours: 600* *Some variability expected based on participants’ experience-level and program’s approach |
| Eligible Candidate Programs: Formats | Eligible Candidate Programs: Formats | Eligible Candidate Programs: Formats |
| All formats are welcomed and determined by provider (e.g., in-person, virtual, blended) | All formats are welcomed and determined by provider (e.g., in-person, virtual, blended) | All formats are welcomed and determined by provider (e.g., in-person, virtual, blended) |
| Eligible Candidate Programs: Supervision | Eligible Candidate Programs: Supervision | Eligible Candidate Programs: Supervision |
| Appropriate supervision required | Appropriate supervision required | Appropriate supervision required |
| Eligible Candidate Programs: Participant Assessment | Eligible Candidate Programs: Participant Assessment | Eligible Candidate Programs: Participant Assessment |
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| Eligible Candidate Programs: Faculty | Eligible Candidate Programs: Faculty & External Examiner | Eligible Candidate Programs: Faculty & External Examiner |
| Faculty size and composition are up to you (just one lead faculty, or co-leads or one lead and one support, etc.) Lead Faculty**:
**Suitable degrees are those from accredited institutions in business coaching or in complementary disciplines (e.g., leadership, psychology, adult education, organizational development, human resources). If no suitable degrees, years of experience increase from 10 to 15. WABC will grant some leeway in relation to Support Faculty who do not quite reach the necessary requirements if appropriate monitoring and supervision provided by Lead Faculty. | Faculty size must be more than one and the composition is up to you (one lead and one support or co-leads, etc.). An external examiner is also required for this advanced-level program. Lead Faculty**:
**Suitable degrees are those from accredited institutions in business coaching or in complementary disciplines (e.g., leadership, psychology, adult education, organizational development, human resources). If no suitable degrees, years of experience increase from 10 to 15. WABC will grant some leeway in relation to Support Faculty who do not quite reach the necessary requirements if appropriate monitoring and supervision provided by Lead Faculty. | Faculty size must be more than one and the composition is up to you (one lead and one support or co-leads, etc.). An external examiner is also required for this master-level program. Lead Faculty**:
**Suitable degrees are those from accredited institutions in business coaching or in complementary disciplines (e.g., leadership, psychology, adult education, organizational development, human resources). If no suitable degrees, years of experience increase from 10 to 15. WABC will grant some leeway in relation to Support Faculty who do not quite reach the necessary requirements if appropriate monitoring and supervision provided by Lead Faculty. |
| WABC Guiding Standards | WABC Guiding Standards | WABC Guiding Standards |
| This level is guided by a suite of standards developed by WABC | This level is guided by a suite of standards developed by WABC | This level is guided by a suite of standards developed by WABC |
| How to Maintain WABC Accredited | How to Maintain WABC Accredited | How to Maintain WABC Accredited |
| Being the best means renewing relevance and status in our global marketplace As a WABC Accredited (Level 1 – RCC) Program, you will safeguard your accreditation by meeting various provider’s responsibilities over the course of your five-year process lifecycle—from initial accreditation through annual monitoring to re-accreditation. | Being the best means renewing relevance and status in our global marketplace As a WABC Accredited (Level 2 – CBC) Program, you will safeguard your accreditation by meeting various provider’s responsibilities over the course of your five-year process lifecycle—from initial accreditation through annual monitoring to re-accreditation. | Being the best means renewing relevance and status in our global marketplace As a WABC Accredited (Level 3 – CMBC) Program, you will safeguard your accreditation by meeting various provider’s responsibilities over the course of your five-year process lifecycle—from initial accreditation through annual monitoring to re-accreditation. |
| Legal | Legal | Legal |
| WABC reserves all rights in connection with the WABC Accredited (Level 1 – RCC) mark and its requirements, including the right to change, replace or discontinue. | WABC reserves all rights in connection with the WABC Accredited (Level 2 – CBC) mark and its requirements, including the right to change, replace or discontinue. | WABC reserves all rights in connection with the WABC Accredited (Level 3 – CMBC) mark and its requirements, including the right to change, replace or discontinue. |
We serve a diverse and fast-evolving leadership landscape in Singapore, where organizations are navigating new expectations for collaboration, resilience, and human-centered leadership. For years, I had been designing and delivering coaching interventions that helped leaders grow in these areas. As demand increased, it became clear that our program needed the kind of structure, quality assurance, and global legitimacy that only a respected global accreditation body could provide.
WABC’s reputation for rigorous professional standards and its grounding in evidence-based business coaching made it the natural partner for us. Their framework aligned well with the needs of the leaders we support—who operate in complex, multicultural environments and require practical, applicable coaching skills that strengthen their ability to think strategically, influence effectively, and build meaningful relationships across their teams.
Going through the WABC Program Accreditation Process was an unexpectedly rewarding experience. The WABC Accreditation Team was kind, responsive, thoughtful and genuinely invested in helping us bring out the best in our program. Their guidance pushed us to articulate our intentions more clearly, refine our content, and design a learning journey that would set leaders up for fundamental behavioral shifts. The process helped us strengthen both the depth and the discipline of our approach.
Earning the WABC Accredited® mark has elevated our work in multiple ways. Leaders now experience a more intentional, structured coaching methodology, and they appreciate that their learning aligns with a globally recognized professional standard. The accreditation has also offered our participants a pathway to pursue the Registered Corporate Coach™ (RCC™) credential, which they have found motivating and meaningful for their professional development.
For us as a program provider, the accreditation has brought clarity, credibility and renewed purpose. It reinforced our belief that coaching can play a pivotal role in shaping future-ready leadership in Singapore and provided the solid foundation for continued growth.
We are proud to partner with WABC—not only for the recognition, but for the learning, support and global perspective that have strengthened the way we serve leaders and organizations. The accreditation has set a strong trajectory for our program, and we look forward to expanding its impact in the years ahead.
Our company is thrilled to be the first in the world to achieve the WABC Accredited® mark for our two leader-as-coach programs, The Blueprint: How to Lead with a Coach Approach and The Blueprint: How to Lead with a Coach Approach – Credential Edition. What we witnessed from the leaders was profound – they quickly grew more self-aware, confident and resilient, and were able to navigate complexity with clarity, purpose and a renewed sense of possibility. And as leaders, they turned their learning into meaningful action—elevating the people around them, sparking trust, deepening accountability and lifting the well-being and performance of their teams.
What makes these programs exceptional is their foundation. They are built on WABC’s evidence-based competencies and global standards, grounded in decades of research and shaped by real-world coaching and leadership practice.
Any participant will tell you—the transformation is undeniable. They leave not only equipped to accelerate their careers but grounded in a deeper understanding of themselves and empowered to lift others, strengthen their teams and lead with confidence and impact in today’s rapidly evolving professional environments.
Weplusnetwork Ltd is an Italian association of executive consultants and coaches, experts in developing leaders, managers and other talented professionals within organizations. We have solid experience in designing and delivering business coach training programs, and many of our faculty trainers hold WABC credentials and memberships.
With companies’ growing interest in reinforcing coaching competencies for managers, HR professionals and entrepreneurs, we designed a short but intensive program for senior professionals and managers interested in gaining a better understanding of how business coaching can improve effectiveness within their organizations.
We have operated as a Business Coaching Training School since 2013, and received the WABC Accredited (Level 1 – RCC)® credential in 2015. WABC recognition has been a distinctive mark for our training offers, and our alumni have enjoyed being part of an international cohort that acknowledges WABC evidence-based competencies and professional standards for business coaching.
Many HR professionals and managers of large, multinational or Italian companies have chosen our school because we could offer a credentialing path with special attention to organizational and business needs for people development paths.
In 2020 we successfully achieved the “re-accreditation” of our Business Coaching Lab program. We also plan to additionally pursue the WABC Accredited (Level 2 – CBC)® distinction in 2021. This choice is not rooted only in market issues, but also in the “professional growth” that WABC can offer to WABC Accredited® programs. The WABC re-accreditation process allowed us to systematize and enrich training content offered to delegates, and to confer with senior WABC Accredited® advisers during the process. WABC proves very helpful to keep our programs up to date, distinctive and reinforced with global best practices.
We can attest to the value WABC provides for both training participants and training providers.
WABC’s clear focus on business coaching is the reason why we decided to choose them as our accreditor for our Shift Corporate Coach Program. Our clients are business leaders, corporate coaches and HR professionals who appreciate the merit and significant credibility that the WABC Accredited® mark brings to our program. Our clients value the extremely high standards WABC sets to ensure that our program is top notch. WABC’s founder, Wendy Johnson, and the WABC Program Accreditation Team have continually supported us as we grow. Their guidance and support have been invaluable and exceeded all expectations.
WABC Accredited global mark is a distinction that ensures you’re offering the most comprehensive and robust business coach training available in the world.
