WABC Certified Team Coach™ (CTC™)

CTC—held by professionals around the world—is a highly respected evidence-based global credential that raises your credibility and positions you as a professional team coach with practitioner-level knowledge and specialized coaching skills.

Overview

WABC Certified
Team Coach™ (CTC™)

CTC—held by professionals around the world—is a highly respected evidence-based global credential that raises your credibility and positions you as a professional team coach with practitioner-level knowledge and specialized team coaching skills.

WABC Certified Team Coach (CTC), grounded in research-informed best practice, enables you to access a strong foundation and the competencies and knowledge as a professional team coach at practitioner-level. As you support clients, co-workers and organizations, you’ll be able to apply your specialized skills to support improved team performance, team development and transformation. Accordingly, team coaches at this practitioner-level are expected to support the team’s systemic awareness, shared ownership, resilience and adaptability in the delivery of strategic business and organizational goals and objectives. Being a CTC means you can provide a fuller professional offering.

Exceptional team coaching begins with a confident, practical understanding.

Regardless of what professional role you have (e.g., leader, manager, internal or external business coach, external consultant), if you’re already doing business coaching and now want to begin your journey as a team coach, WABC offers WABC Accredited (Level 1 – Team Coach)® Programs to become a CTC. 

Once you earn CTC, you’re part of our global community, where professional business coaches and team coaches from across the world come together to enhance their skills, expand their professional networks and influence our business coaching profession more broadly.

ELIGIBLE CANDIDATEs

Designed for Professional Team Coaches at Practitioner-Level

WABC Certified Team Coach (CTC), grounded in research-informed best practice, enables you to access a strong foundation and the competencies and knowledge as a professional team coach at practitioner-level.

PROFESSIONAL EXPERIENCE is essential

Mastery comes over time and diverse experiences—simply counting coaching hours doesn’t accurately measure impact.

Because the CTC credential specifically prepares you for team coaching in any kind of business or organization across sectors and industries, an appropriate professional background is essential to ground your coaching in real-world situations.

  • You may be a leader, manager or supervisor providing internal coaching to your direct reports, teams and clients.
  • You may be a dedicated internal coach or external coach operating within business or organizational environments, either for your employer or with a variety of clients.
  • You may be a professional, such as a consultant, healthcare provider, specialist or trainer, offering additional services to your clients.

No matter your business or organizational context, your professional experience is the foundation for pursuing any WABC credential.

Let’s see if CTC is right for you – to be a match:

  • You’re an internal business coach providing the same level of service expected of external coaches within the confines of your own organization, or
  • You’re an external business coach providing services across a range of clients, or
  • You’re an external consultant providing multiple services including business coaching across a range of clients, and
  • You have a minimum of 3 years of business coaching experience (including 1-2-1 client services), and
  • You have a minimum of 7 years of business/organizational experience.

IMPACTS

Practitioner-Level Impacts

As a WABC Certified Team Coach (CTC), your practitioner-level specialized team coaching skills guide your professional scope of practice and drive powerful impacts within businesses and organizations.

As an CTC, your professional offering includes:

  • Supporting a range of clients for improved team performance, development and transformation
  • Developing contracts with organizations and teams
  • Applying team coaching from a range of evidence-based tools, diagnostics and approaches and to select these based on a reasoned methodology
  • Applying core principles of teaming and team dynamics to provide for psychological safety, the raising of the team’s awareness of its own dynamics and the wider system and the establishment of a shared purpose
  • Demonstrating effective skills in observing and delivering feedback to the team to promote its shared ownership, resilience and adaptability in the delivery of strategic business and organizational goals and objectives
  • Reviewing your team coaching impacts effectively
  • Self-evaluating and reflecting how your impacts shape your personal and professional development to the benefit of your professional practice, clients and scope of services

KEY BENEFITS

Why CBC

CREDIBILITY

Hold a highly respected global credential

KNOWLEDGE

Build a wider range of competencies, knowledge and specialized skills

IMPACT

Provide a fuller professional offering and drive powerful impacts

EARN CTC

Your 3 Steps

STEP 1

Ensure CTC is the Right Credential for You

Choosing your credential will be based on your professional role, previous coaching experience, skill level, ambition, goals and client and employer needs

Let’s ensure CTC is right for you:

STEP 2

Enroll in a WABC Program

WABC Accredited (Level 1 – Team Coach)® Programs is the route to earn CTC

WABC ACCREDITED PROGRAMS

WABC Accredited (Level 1 – Team Coach) Programs are third-party programs that have undertaken WABC’s rigorous assessment and committed to ongoing re-evaluation* to ensure they are delivering high quality, evidence-based team coaching training rooted in real-world organizational and business needs.

*CONTINUALLY MEETING OUR STANDARDS OF EXCELLENCE

All WABC Accredited (Level 1 – Team Coach) Programs engage in a continuous five-year process lifecycle to ensure they meet our standards of excellence—from initial accreditation through annual monitoring to re-accreditation. This continuous lifecycle ensures the providers’ programs remain relevant in the market and continue to meet our exacting, evidence-based global standards for team coach training programs.

IMPORTANT GUIDANCE BEFORE PROCEEDING
WHEN TRAINING MAY BE RIGHT FOR YOU

Training is the right route to explore if you:

  • Have a minimum of 3 years** of formal business coaching experience (including 1-2-1 client services)
**If you have slightly less, the provider has the discretion to accept you if you can reach the full 3 years by your Program completion date.
WHEN TO BECOME A WABC MEMBER

WABC Membership is one of the requirements to earn your WABC Certified Team Coach (CTC) credential:

  • You may join before, during or after the Program
  • You will join as either a WABC Affiliate Member™ or WABC Full Member™
  • The right membership level for you will be based on your business coaching experience
  • The best time to join will depend on your professional goals and if a WABC Membership and CTC Promo Package are included in the Program fee (click on the membership links above and see the “Applying & Fees” section to learn more)

Your Next Step: If you’d like to explore training***:

  • See the calendar below
  • Select a provider
  • Contact provider to learn about their program and fee. Your eligibility is determined during their initial screening interview.
***Availability depends on the number of programs currently being offered by third-party providers.

Calendar is frequently updated, so please check back anytime.

Upcoming WABC Accredited Programs (Full Length)

Upcoming WABC Accredited Programs (Fast-track)

STEP 3

Earn CTC

You’ll become a WABC Certified Team Coach once you:

  • Successfully complete your WABC Accredited (Level 1 – Team Coach) Program, and
  • Complete the final administrative needs* (e.g., agree to the WABC Certified Team Coach (CTC) Standards, purchase your CTC Promo Package) by the required deadline.

*To prove your excellence to the world, you’ll receive your personalized CTC Promo Package (digital package of letter, certificate, badge and personalized verification page (linked to your badge)) enabling you to promote your WABC Certified Team Coach (CTC) credential on your website, email signature or social media platforms.

RE-CERTIFICATION
FREQUENTLY ASKED QUESTIONS

Learn Even More

Getting Your Credential

What are all the fees associated with earning my CTC?

Earning your CTC involves the following fees:

  • WABC Accredited (Level 1 – Team Coach) Program®*,
  • WABC Membership (minimum required level is WABC Affiliate Membership™)**, and
  • WABC CTC Promo Package**

*Fee set by the training provider

**See WABC Affiliate Member™ or WABC Full Member™

Maintaining your CTC: Please see “Maintaining Your Credential” below.

What do you mean when you say “no prerequisite credential required?”

Each WABC credential is intended to be a stand-alone credential, which enables you to choose the credential that is right for your professional role, previous coaching experience, skill level, ambition, goals and client and employer needs at any point in your career.

Our non-linear approach is purposefully designed to offer flexible and responsive learning options and credentials.

If my WABC Program was newly accredited, am I still eligible for CTC?

Generally yes. Once a Program earns the “WABC Accredited (Level 1 – Team Coach)” mark, then you would be eligible to earn CTC assuming you have successfully completed all Program requirements and met all WABC requirements within applicable deadlines.

How long after completing my WABC Program do I have to become a WABC Member to earn CTC?

For WABC Accredited (Level 1 – Team Coach) Program: You must be a current WABC Affiliate Member or WABC Full Member to earn CTC. You have one year from your Program pass date to meet all applicable requirements (e.g., join/re-join as a WABC Member, complete the final administrative needs).

What if my WABC Membership expires before I complete my WABC Program? Can I still earn CTC?

For WABC Accredited (Level 1 – Team Coach) Program: If you were already a WABC Affiliate Member or WABC Full Member while taking your Program but allowed your membership to lapse prior to Program completion, you’ll be required to re-join WABC and pay the associated fees before receiving your CTC. Also see FAQ above.

Maintaining Your Credential

What is certification?

Certification is a voluntary process by which a nongovernmental body recognizes an individual who has successfully met predetermined qualifications. As an advanced, evidence-based credential, CTC falls within this type of qualification.

What is unique about a professional certification credential?

It is the most rigorous level of professional credentialing available for individuals. Professional certification credentials that follow industry best practice require validation, carry re-certification requirements and are subject to revocation. CTC adheres to these best practices.

Why do I have to re-certify my CTC?

CTC is a professional certification which means it is a “working or applied” credential. Unlike certificates and degrees which transfer knowledge and skills, professional certifications measure how an individual uses knowledge and skills in real-life situations. By certifying that the holder is able to currently practice at a certain level, certification maintains public trust in the delivery of service.

For a professional certification credential to remain valid, the holder must stay relevant with current practice and theories. That’s why it’s a certification best practice for holders to meet ongoing requirements, such as continuing professional development, to maintain their certified credentials.

Are there fees to maintain my CTC?

Yes, to maintain your CTC, there are two ongoing requirements which both require fees:

  • Renew Your WABC Membership Every Year: Remain a WABC member in good standing as, at least, a WABC Affiliate Member, and
  • Re-certify Your WABC Credential Every 5 Years: Submit and pass your Professional Development (PD) Record five years from the date you successfully completed your WABC Accredited Program, and every five years after that.
What if I plan to take a sabbatical?

Taking a sabbatical during your career may affect your CTC credential.

Can my CTC credential be revoked?

Yes, your CTC credential can be revoked under certain circumstances.

Promoting Your Credential

How do I properly list my CTC credential?

The WABC Certified Team Coach (CTC) credential must be listed in a specific way. Please log in to your dashboard for further guidance and access to your CTC Promo Package.

COMPARE CREDENTIALS

All WABC Credentials for Team Coaches

Each WABC credential for professional team coaches is intended to be a stand-alone credential—choose the one that matches your professional role, previous coaching experience, skill level, ambition, goals and client and/or employer needs.

PRACTITIONER
CTC™
MASTER
CMTC™
Credential: AboutCredential: About
WABC Certified Team Coach™ (CTC™)—held by professionals around the world—is a highly respected evidence-based global credential that raises your credibility and positions you as a professional team coach with practitioner-level knowledge and specialized team coaching skills.

CTC, grounded in research-informed best practice, enables you to access a strong foundation and the competencies and knowledge as a professional team coach at practitioner-level. As you support clients, co-workers and organizations, you’ll be able to apply your specialized skills to support improved team performance, team development and transformation. Accordingly, team coaches at this practitioner-level are expected to support the team’s systemic awareness, shared ownership, resilience and adaptability in the delivery of strategic business and organizational goals and objectives.

Being an CTC means you can provide a fuller professional offering.
WABC Certified Master Team Coach™ (CMTC™)—held by professionals around the world—is a highly esteemed, world-class distinction, that positions you at the leading edge of your field with master-level expertise, specialized knowledge and team coaching skills.

CMTC, grounded in research-informed best practice, demonstrates your mastery of the competencies and knowledge as a professional team coach at master-level. As you support clients, co-workers and organizations, you’ll be able to apply your specialized skills to support improved team performance, team development and transformation. Accordingly, team coaches at this master-level are expected to work within complex contexts, involving advanced systems thinking, and challenging team dynamics, to support the team’s delivery of strategic business and organizational goals and objectives. 

Being a CMTC means you can provide a substantial professional offering.
Eligible Candidates Eligible Candidates
  • You’re an internal business coach providing the same level of service expected of external coaches within the confines of your own organization, or
  • You’re an external business coach providing services across a range of clients, or
  • You’re an external consultant providing multiple services including business coaching across a range of clients, and
  • You have a minimum of 3 years of business coaching experience (including 1-2-1 client services), and
  • You have a minimum of 7 years of business and organizational experience.
  • You’re an internal business coach providing the same level of service expected of external coaches within the confines of your own organization, or
  • You’re an external business coach providing services across an increasingly diverse range of clients, or
  • You’re an external consultant providing multiple services including business coaching across an increasingly diverse range of clients, and
  • You have achieved the WABC Certified Team Coach (CTC) credential or have completed training at an equivalent level OR can demonstrate experience and skills commensurate with practitioner-level team coaching, and
  • You have a minimum of 2 years of team coaching experience (coaching of teams with a minimum number of 3 people) that includes includes a minimum of 3 – 5 team coaching engagements, and
  • You have a minimum of 5 years of business coaching experience (including 1-2-1 client services), and
  • You have a minimum of 7 years of business and organizational experience.
ROUTES AVAILABLE:
Options, Duration & Hours
ROUTES AVAILABLE:
Options, Duration & Hours
Option: Full Length*
Duration: 5–9 months
Hours: 120–160

*Open to those with an appropriate background. Expect some variability based on participants’ experience-level and program’s approach. Also, keep in mind that approximately 65% of the hours represent participants’ team coaching practice in a workplace setting and self-directed learning (reading, private study and reflection).

Option: Fast-track**
Duration: 4–6 months
Hours: Variable, and up to 30% reduction

**Open to those with an appropriate background including prior team coaching experience (coaching of teams with a minimum number of 3 people) and competencies equivalent to those taught in the program. Expect some variability based on participants’ experience-level and program’s approach. An overall reduction of up to 30% of a Full Length program would be offered.
Option: Full Length*
Duration: 9–12 months
Hours: 190–240

*Open to those with an appropriate background. Expect some variability based on participants’ experience-level and program’s approach. Also, keep in mind that approximately 65% of the hours represent participants’ team coaching practice in a workplace setting and self-directed learning (reading, private study and reflection).

Option: Fast-track**
Duration: 6–9 months
Hours: Variable, and up to 30% reduction

**Open to those with an appropriate background including prior team coaching experience (coaching of teams with a minimum number of 3 people) and competencies equivalent to those taught in the program. Expect some variability based on participants’ experience-level and program’s approach. An overall reduction of up to 30% of a Full Length program would be offered.
ROUTES AVAILABLE:
Formats
ROUTES AVAILABLE:
Formats
Each program chooses from a range of formats–In-person, virtual or blended.
Each program chooses from a range of formats–In-person, virtual or blended.
ROUTES AVAILABLE:
Supervision
ROUTES AVAILABLE:
Supervision
Appropriate supervision is providedAppropriate supervision is provided
ROUTES AVAILABLE:
Completion Deliverables
ROUTES AVAILABLE:
Completion Deliverables
Pass a written and performance related assessmentPass a written and performance related assessment
CREDENTIAL:
Ongoing Requirements
CREDENTIAL:
Ongoing Requirements
  • Renew Your WABC Membership Every Year: Remain a WABC member in good standing as, at least, a WABC Affiliate Member™ and
  • Re-certify Your WABC Credential Every 5 Years: Submit and pass your Professional Development (PD) Record five years from the date you successfully completed your WABC Accredited Program, and every five years after that.
  • Renew Your WABC Membership Every Year: Remain a WABC member in good standing as, at least, a WABC Full Member™ and
  • Re-certify Your WABC Credential Every 5 Years: Submit and pass your Professional Development (PD) Record five years from the date you successfully completed your WABC Accredited Program, and every five years after that.
WABC Standards WABC Standards
Legal Legal
WABC reserves all rights in connection with the WABC Certified Team Coach (CTC) credential and its requirements, including the right to change, replace or discontinue.WABC reserves all rights in connection with the WABC Certified Master Team Coach (CMTC) credential and its requirements, including the right to change, replace or discontinue.
evidence-based routes to earn your credential

WABC Accredited® Programs and Portfolio Pathway Means Better Coaching

When you earn any of WABC’s credentials for business coaches (RCC™, CBC™, CMBC®, ChBC®), team coaches (CTC™, CMTC™) and leaders-as-coaches (CLAC™), you’ll enroll in a WABC Accredited Program or WABC Portfolio Pathway. All WABC Accredited Programs undergo rigorous independent initial assessment, and providers are regularly reviewed to ensure they continue to be relevant to the market and meet our exacting global standards of excellence for business coaching, team coaching or leader-as-coach coaching training programs. The WABC Portfolio Pathway, developed and offered directly by WABC, draws upon our deep insights, knowledge and expertise and offers an alternative, self-directed route for eligible professionals seeking business coaching credentials.

Testimonials

In Their Own Words

YOUR NEXT STEPS

WABC Certified Team Coach

CTC raises your credibility and positions you as a professional team coach with practitioner-level knowledge and specialized coaching skills.

Become a WABC Certified Team Coach

Let’s get started …

Discover all WABC credentials

Find the right credential …


WABC Certified Leader-as-Coach™ (CLAC™)

CLAC—held by professionals around the world—is a highly respected evidence-based global credential that positions you as a leader-as-coach with certified-level knowledge and specialized coaching skills.


Overview

WABC Certified
Leader-as-Coach™ (CLAC™)

CLAC—held by professionals around the world—is a highly respected evidence-based global credential that positions you as a leader-as-coach with certified-level knowledge and specialized coaching skills.

WABC Certified Leader-as-Coach (CLAC), grounded in research-informed best practice, enables you to access a strong foundation and the competencies and knowledge as a leader-as-coach at certified-level. As you support the development, empowerment and accountability of others in your organization, you’ll be able to apply your specialized skills to improve the performance in the delivery of strategic business and organizational goals and objectives. Being a CLAC means you can lead with results.

Exceptional leadership includes incorporating specialized coaching skills within your professional role.

Regardless of what professional role you have (e.g., leader, manager, supervisor), if you’re already doing, or want to start doing, leader-as-coach coaching, WABC offers WABC Accredited (Level 2 – Leader-as-Coach)® Programs to become a CLAC. 

Once you earn CLAC, you become part of our global community of business coaches and leaders-as-coaches!


ELIGIBLE CANDIDATEs

Designed for Leaders-as-Coaches at Certified-Level

WABC Certified Leader-as-Coach (CLAC), grounded in research-informed best practice, enables you to access a strong foundation and the competencies and knowledge as a leader-as-coach at certified-level.

PROFESSIONAL EXPERIENCE is essential

Because the CLAC credential specifically prepares you for leader-as-coach coaching in any kind of business or organization across sectors and industries, an appropriate professional background is essential to ground your coaching in real-world situations.

No matter your business or organizational context, your professional experience is the foundation for pursuing any WABC credentials.

Let’s see if CLAC is right for you – to be a match:

  • You’re a leader, or
  • You’re a manager, or
  • You’re a supervisor, and
  • You wish to integrate coaching skills into your professional role, and
  • You have had little or no previous experience with coaching, or
  • You already have some leader-as-coach coaching experience that you now wish to consolidate fully with best practice.



IMPACTS

Certified-Level Impacts

As a WABC Certified Leader-as-Coach (CLAC), your certified-level specialized coaching skills strengthen your leadership skill set and drive powerful business and organizational impacts.

As a CLAC, you lead with results by:

  • Applying leader-as-coach coaching from a range of skills and approaches
  • Creating suitable goals and action plans with the team member, keeping the focus on the alignment of the team member’s development with business and organizational strategic goals
  • Understanding your personal impact on the coaching relationship and the inherent power imbalance between you and the team member
  • Establishing a safe coaching environment, with a focus on empowerment
  • Shifting to a non-directive coaching approach as appropriate
  • Reviewing your impacts on the team member and your organization effectively
  • Self-evaluating and reflecting how your impacts shape your personal and professional development to the benefit of your team and organization



KEY BENEFITS

Why CLAC


CREDIBILITY

Hold a highly respected global credential

KNOWLEDGE

Build a wider range of competencies, knowledge and specialized skills

IMPACT

Provide a fuller professional offering and drive powerful impacts




EARN CLAC

Your 3 Steps


STEP 1

Ensure CTC is the Right Credential for You


Choosing your credential will be based on your professional role, previous coaching experience, skill level, ambition, goals and client and employer needs

Let’s ensure CLAC is right for you:


STEP 2

Enroll in a WABC Program


WABC Accredited (Level 2 – Leader-as-Coach)® Programs is the route to earn CLAC

WABC ACCREDITED PROGRAMS

WABC Accredited (Level 2 – Leader-as-Coach) Programs are third-party programs that have undertaken WABC’s rigorous assessment and committed to ongoing re-evaluation* to ensure they are delivering high quality, evidence-based leader-as-coach coaching training rooted in real-world organizational and business needs.

*CONTINUALLY MEETING OUR STANDARDS OF EXCELLENCE

All WABC Accredited (Level 2 – Leader-as-Coach) Programs engage in a continuous three-year process lifecycle to ensure they meet our standards of excellence—from initial accreditation through annual monitoring to re-accreditation. This continuous lifecycle ensures the providers’ programs remain relevant in the market and continue to meet our exacting, evidence-based global standards for leader-as-coach training programs.


Your Next Step: If you’d like to explore training*:

  • See the calendar below
  • Select a provider
  • Contact provider to learn about their program and fee. Your eligibility is determined during their initial screening interview.

*Availability depends on the number of programs currently being offered by third-party providers.

Calendar is frequently updated, so please check back anytime.





Upcoming WABC Accredited Programs (Full Length)

Start Date Provider Program Format Location Language
FEB 20, 2026 KasKor Business Coaching

The Blueprint: How to Lead with a Coach Approach – Credential Edition

Virtual International English
MAY 1, 2026 KasKor Business Coaching

The Blueprint: How to Lead with a Coach Approach – Credential Edition

Virtual International English
SEP 18, 2026 KasKor Business Coaching

The Blueprint: How to Lead with a Coach Approach – Credential Edition

Virtual International English
OCT 30, 2026 KasKor Business Coaching

The Blueprint: How to Lead with a Coach Approach – Credential Edition

Virtual International English






STEP 3

Earn CTC


You’ll become a WABC Certified Leader-as-Coach once you:

  • Successfully complete your WABC Accredited (Level 2 – Leader-as-Coach) Program, and
  • Complete the final administrative needs* (e.g., agree to the WABC Certified Leader-as-Coach (CLAC) Standards, purchase your CLAC Promo Package) by the required deadline.

*To prove your excellence to the world, you’ll receive your personalized CLAC Promo Package (digital package of letter, certificate, badge and personalized verification page (linked to your badge)) enabling you to promote your WABC Certified Leader-as-Coach (CLAC) credential on your website, email signature or social media platforms.

RE-CERTIFICATION





FREQUENTLY ASKED QUESTIONS

Learn Even More

Getting Your Credential


What are all the fees associated with earning my CTC?

Earning your CLAC involves the following fees:

  • WABC Accredited (Level 2 – Leader-as-Coach) Program®* and
  • WABC CLAC Promo Package**

*Fee set by the training provider

**US$35.00

Maintaining your CLAC: Please see “Maintaining Your Credential” below.


What do you mean when you say “no prerequisite credential required?”

Each WABC credential is intended to be a stand-alone credential, which enables you to choose the credential that is right for your professional role, previous coaching experience, skill level, ambition, goals and client and employer needs at any point in your career.

Our non-linear approach is purposefully designed to offer flexible and responsive learning options and credentials.


If my WABC Program was newly accredited, am I still eligible for CTC?

Generally yes. Once a Program earns the “WABC Accredited (Level 2 – Leader-as-Coach)” mark, then you would be eligible to earn CLAC assuming you have successfully completed all Program requirements and met all WABC requirements within applicable deadlines.


How long after completing my WABC Program do I have to become a WABC Member to earn CTC?

You have one year from your Program pass date to complete the final administrative needs (e.g., agree to the WABC Certified Leader-as-Coach (CLAC) Standards, purchase your WABC CLAC Promo Package).



Maintaining Your Credential


What is certification?

Certification is a voluntary process by which a nongovernmental body recognizes an individual who has successfully met predetermined qualifications. As an evidence-based credential, CLAC falls within this type of qualification.


What is unique about a professional certification credential?

It is the most rigorous level of professional credentialing available for individuals. Professional certification credentials that follow industry best practice require validation, carry re-certification requirements and are subject to revocation. CLAC adheres to these best practices.


Why do I have to re-certify my CTC?

CLAC is a professional certification which means it is a “working or applied” credential. Unlike certificates and degrees which transfer knowledge and skills, professional certifications measure how an individual uses knowledge and skills in real-life situations. By certifying that the holder is able to currently practice at a certain level, certification maintains public trust in the delivery of service.

For a professional certification credential to remain valid, the holder must stay relevant with current practice and theories. That’s why it’s a certification best practice for holders to meet ongoing requirements, such as confirming your continuing engagement in leader-as-coach coaching, to maintain their certified credentials.


Are there fees to maintain my CTC?

Yes, to maintain your CLAC, there is one ongoing requirement which requires a fee:

  • Re-certify Your WABC Credential Every Year: Declare your continuing engagement in leader-as-coach coaching by renewing your CLAC Promo Package every year (US$35.00).


Can my CTC credential be revoked?

Yes, your CLAC credential can be revoked under certain circumstances.



Promoting Your Credential


How do I properly list my CTC credential?

The WABC Certified Leader-as-Coach (CLAC) credential must be listed in a specific way. Please log in to your dashboard for further guidance and access to your CLAC Promo Package.




evidence-based routes to earn your credential

WABC Accredited® Programs and Portfolio Pathway Means Better Coaching

When you earn any of WABC’s credentials for business coaches (RCC™, CBC™, CMBC®, ChBC®), team coaches (CTC™, CMTC™) and leaders-as-coaches (CLAC™), you’ll enroll in a WABC Accredited Program or WABC Portfolio Pathway. All WABC Accredited Programs undergo rigorous independent initial assessment, and providers are regularly reviewed to ensure they continue to be relevant to the market and meet our exacting global standards of excellence for business coaching, team coaching or leader-as-coach coaching training programs. The WABC Portfolio Pathway, developed and offered directly by WABC, draws upon our deep insights, knowledge and expertise and offers an alternative, self-directed route for eligible professionals seeking business coaching credentials.


Testimonials

In Their Own Words



YOUR NEXT STEPS

WABC Certified Leader-as-Coach

CLAC positions you as a leader-as-coach with certified-level knowledge and specialized coaching skills.



Become a WABC Certified Leader-as-Coach

Let’s get started …



Discover all WABC credentials

Find the right credential …





Registered Corporate Coach™ (RCC™)

RCC—held by professionals around the world—is a highly respected evidence-based global credential that raises your credibility and positions you as a professional business coach with practitioner-level knowledge and specialized coaching skills.


Overview

Registered Corporate
Coach™ (RCC™)

RCC—held by professionals around the world—is a highly respected evidence-based global credential that raises your credibility and positions you as a professional business coach with practitioner-level knowledge and specialized coaching skills.

Registered Corporate Coach (RCC), grounded in research-informed best practice, enables you to access a strong foundation and the competencies and knowledge as a professional business coach at practitioner-level. As you support clients, co-workers and organizations, you’ll be able to apply your specialized skills to a range of fixed agendas that are directly related to business and organizational goals and objectives. Being an RCC means you can provide a professional offering.

Exceptional business coaching begins with a confident, practical understanding.

Regardless of what professional role you have (e.g., leader, manager, internal or external business coach, external consultant), if you’re already doing, or want to start doing, business coaching, WABC offers different routes via WABC Accredited (Level 1 – RCC)® Programs or the WABC Portfolio Pathway to become an RCC, based on whether you have previous coaching experience or not. 

Once you earn RCC, you’re part of our global community, where professional business coaches from across the world come together to enhance their skills, expand their professional networks and influence our business coaching profession more broadly.


ELIGIBLE CANDIDATEs

Designed for Professional Business Coaches at Practitioner-Level

Registered Corporate Coach (RCC), grounded in research-informed best practice, enables you to access a strong foundation and the competencies and knowledge as a professional business coach at practitioner-level.

PROFESSIONAL EXPERIENCE is essential

Mastery comes over time and diverse experiences—simply counting coaching hours doesn’t accurately measure impact.

Because the RCC credential specifically prepares you for business coaching in any kind of business or organization across sectors and industries, an appropriate professional background is essential to ground your coaching in real-world situations.

  • You may be a leader, manager or supervisor providing internal coaching to your direct reports, teams and clients.
  • You may be a dedicated internal coach or external coach operating within business or organizational environments, either for your employer or with a variety of clients.
  • You may be a professional, such as a consultant, healthcare provider, specialist or trainer, offering additional services to your clients.

No matter your business or organizational context, your professional experience is the foundation for pursuing any WABC credential.

Let’s see if RCC is right for you – to be a match:

  • You have no business coaching experience and are looking to start your career in coaching, or
  • You have some business coaching experience and now wish to consolidate your practice fully with best practice, or
  • You’re an internal business coach providing the same level of service expected of external coaches within the confines of your own organization, or
  • You’re an external business coach providing services across a range of clients, or
  • You’re an external consultant providing multiple services including business coaching across a range of clients, and
  • You have a minimum of 7 years of business/organizational experience.



IMPACTS

Practitioner-Level Impacts

As a Registered Corporate Coach (RCC), your practitioner-level specialized coaching skills guide your professional scope of practice and drive powerful impacts within businesses and organizations.

As an RCC, your professional offering includes:

  • Supporting a range of clients and co-workers
  • Developing contracts with individuals and organizations
  • Applying business coaching from a range of skills and approaches
  • Identifying appropriate actions to take with clients and co-workers
  • Supporting a range of fixed agendas that are directly related to business and organizational goals and objectives
  • Reviewing your coaching impacts effectively
  • Self-evaluating and reflecting how your impacts shape your personal and professional development to the benefit of your professional practice, clients and scope of services



KEY BENEFITS

Why RCC


CREDIBILITY

Hold a highly respected global credential

KNOWLEDGE

Build a wider range of competencies, knowledge and specialized skills

IMPACT

Provide a fuller professional offering and drive powerful impacts




EARN RCC

Your 3 Steps


STEP 1

Ensure CTC is the Right Credential for You


Choosing your credential will be based on your professional role, previous coaching experience, skill level, ambition, goals and client and employer needs

Let’s ensure RCC is right for you:


STEP 2

Enroll in a WABC Program


WABC Accredited (Level 1 – RCC)® Programs and WABC Portfolio Pathway are routes to earn RCC

WABC ACCREDITED PROGRAMS

WABC Accredited (Level 1 – RCC) Programs are third-party programs that have undertaken WABC’s rigorous assessment and committed to ongoing re-evaluation* to ensure they are delivering high quality, evidence-based business coaching training rooted in real-world organizational and business needs.

*CONTINUALLY MEETING OUR STANDARDS OF EXCELLENCE

All WABC Accredited (Level 1 – RCC) Programs engage in a continuous five-year process lifecycle to ensure they meet our standards of excellence—from initial accreditation through annual monitoring to re-accreditation. This continuous lifecycle ensures the providers’ programs remain relevant in the market and continue to meet our exacting, evidence-based global standards for business coach training programs.


IMPORTANT GUIDANCE BEFORE PROCEEDING

WHEN TRAINING MAY BE RIGHT FOR YOU

Training is the right route to explore if you:

  • Are new to business coaching, or
  • Have less than 1 year of formal business coaching experience, though you may have more, or
  • Prefer training over self-directed learning


WHEN TO BECOME A WABC MEMBER

WABC Membership is one of the requirements to earn your Registered Corporate Coach (RCC) credential:

  • You may join before, during or after the Program
  • You will join as either a WABC Affiliate Member™ or WABC Full Member™
  • The right membership level for you will be based on your business coaching experience
  • The best time to join will depend on your professional goals, business coaching experience and if a WABC Membership and RCC Promo Package are included in the Program fee (click on the membership links above and see the “Applying & Fees” section to learn more)


Your Next Step: If you’d like to explore training**:

  • See the calendar below
  • Select a provider
  • Contact provider to learn about their program and fee. Your eligibility is determined during their initial screening interview.

**Availability depends on the number of programs currently being offered by third-party providers.

WABC portfolio pathway

WABC Portfolio Pathway is an alternative to a training program. Open to eligible professionals, you’ll engage in a self-directed process that guides you through your examination and evidence of six RCC learning outcomes. Your journey culminates in the submission and evaluation of your RCC Candidate Portfolio, which showcases your professional business coaching performance.

IMPORTANT GUIDANCE BEFORE PROCEEDING

WHEN PORTFOLIO MAY BE RIGHT FOR YOU

Portfolio Pathway is the right route to explore if you:

  • Have a minimum of 1 year of formal business coaching experience and
  • Prefer self-directed learning over training


WHEN TO BECOME A WABC MEMBER

WABC Membership is one of the requirements to earn your Registered Corporate Coach (RCC) credential:

  • You will join after you have completed WABC’s exploratory stage and have been invited to enroll in the WABC Portfolio Pathway pending your acceptance as a WABC Member
  • You will join as either a WABC Affiliate Member™ or WABC Full Member™
  • The right membership level for you will be based on your business coaching experience


Your Next Step: If you’d like to explore our Portfolio Pathway:

  • See the calendar below for how to contact us to learn more
  • Offered directly by WABC, your eligibility is determined via an exploratory screening stage

Calendar is frequently updated, so please check back anytime.





Upcoming WABC Accredited Programs (Full Length)

Start Date Provider Program Format Location Language
JAN 26, 2026 Center for Transformation and Innovation (CTI)

Healthcare Certified Coach Program

Blended Tampa, FL, USA English
FEB 10, 2026 The Hayes Approach

The Coach's Road: Business Coach

Blended Greenville, SC, USA English
FEB 23, 2026 The Hayes Approach

The Coach's Road: Business Coach

Virtual International English
MAR 9, 2026 FunDaMentals Strategics Pte Ltd

Professional Certificate in Business Coaching (offered in partnership with SMU)

Blended Singapore, SINGAPORE English
MAY 6, 2026 Weplusnetwork Srl

Business Coaching Lab

Blended Rome, ITALY Italian
AUG 5, 2026 FunDaMentals Strategics Pte Ltd

Professional Certificate in Business Coaching (offered in partnership with SMU)

Blended Singapore, SINGAPORE English
AUG 18, 2026 The Hayes Approach

The Coach's Road: Business Coach

Blended Greenville, SC, USA English
AUG 25, 2026 The Hayes Approach

The Coach's Road: Business Coach

Virtual International English

Contact Provider

The Business Coaching Academy Ltd

Certified Business Coaching Programme

Virtual International English



Upcoming WABC Accredited Programs (Fast-track)

Start Date Provider Program Format Location Language
APR 17, 2026 Impact Business Coaches

The Heart of Leadership Coaching®

Blended Metro Atlanta, GA, USA English
MAY 6, 2026 Weplusnetwork Srl

Business Coaching Lab

Blended Rome, ITALY Italian
JUN 10, 2026 Impact Business Coaches

The Heart of Leadership Coaching®

Virtual International English
OCT 29, 2026 Impact Business Coaches

The Heart of Leadership Coaching®

Blended Metro Atlanta, GA, USA English










STEP 3

Earn CTC


You’ll become a Registered Corporate Coach once you:

  • Successfully complete your WABC Accredited (Level 1 – RCC) Program, or
  • Successfully complete your WABC Portfolio Pathway (receive an RCC Candidate Portfolio Pass), and
  • Complete the final administrative needs* (e.g., agree to the Registered Corporate Coach (RCC) Standards, purchase your RCC Promo Package) by the required deadline.

*To prove your excellence to the world, you’ll receive your personalized RCC Promo Package (digital package of letter, certificate, badge and personalized verification page (linked to your badge)) enabling you to promote your Registered Corporate Coach (RCC) credential on your website, email signature or social media platforms.





FREQUENTLY ASKED QUESTIONS

Learn Even More

Getting Your Credential


What are all the fees associated with earning my CTC?

Earning your RCC involves the following fees:

  • WABC Accredited (Level 1 – RCC) Program®* or
  • WABC Portfolio Pathway**, and
  • WABC Membership (minimum required level is WABC Affiliate Membership™)***, and
  • WABC RCC Promo Package***

*Fee set by the training provider

**See the WABC Portfolio Pathway information provided to you

***See WABC Affiliate Member™ or WABC Full Member™

Maintaining your RCC: There are currently no fees to maintain your RCC credential. As an RCC, you can stay engaged with our global community as a WABC Member and access exclusive thought leadership and opportunities to build your professional network for an annual fee.


If my WABC Program was newly accredited, am I still eligible for CTC?

Each WABC credential is intended to be a stand-alone credential, which enables you to choose the credential that is right for your professional role, previous coaching experience, skill level, ambition, goals and client and employer needs at any point in your career.

Our non-linear approach is purposefully designed to offer flexible and responsive learning options and credentials.


How long after completing my WABC Program do I have to become a WABC Member to earn CTC?

Generally yes. Once a Program earns the “WABC Accredited (Level 1 – RCC)” mark, then you would be eligible to earn RCC assuming you have successfully completed all Program requirements and met all WABC requirements within applicable deadlines.


How long after passing my WABC Program or Portfolio Pathway do I have to become a WABC Member to earn RCC?

For WABC Accredited (Level 1 – RCC) Program: You must be a current WABC Affiliate Member or WABC Full Member to earn RCC. You have one year from your Program pass date to meet all applicable requirements (e.g., join/re-join as a WABC Member, complete the final administrative needs).

For WABC Portfolio Pathway: You must be a current WABC Affiliate Member or WABC Full Member before registration in the Pathway. If you have allowed your membership to lapse, you have one year from your RCC Candidate Portfolio pass date to meet all applicable requirements (e.g., re-join as a WABC Member, complete the final administrative needs).


What if my WABC Membership expires before I complete my WABC Program? Can I still earn CTC?

For WABC Accredited (Level 1 – RCC) Program: If you were already a WABC Affiliate Member or WABC Full Member while taking your Program but allowed your membership to lapse prior to Program completion, you’ll be required to re-join WABC and pay the associated fees before receiving your RCC. Also see FAQ above.

For WABC Portfolio Pathway: Being a current WABC Affiliate Member or WABC Full Member is among requirements to enroll in the WABC Portfolio Pathway, so you’re expected to keep your membership in good standing at all times. If you allow your membership to lapse prior to your Portfolio Pathway completion, you’ll be required to rejoin WABC and pay the associated fees before receiving your RCC. Also see FAQ above.



Promoting Your Credential


How do I properly list my CTC credential?

The Registered Corporate Coach (RCC) credential must be listed in a specific way. Please log in to your dashboard for further guidance and access to your RCC Promo Package.





COMPARE CREDENTIALS

All WABC Credentials for Professional Business Coaches

Each WABC credential for professional business coaches is intended to be a stand-alone credential—choose the one that matches your professional role, previous coaching experience, skill level, ambition, goals and client and/or employer needs.

PRACTITIONER
RCC™
ADVANCED
CBC™
MASTER
CMBC®
ELITE
ChBC®
Credential: About Credential: About Credential: About Credential: About
Registered Corporate Coach™ (RCC™)—held by professionals around the world—is a highly respected evidence-based global credential that raises your credibility and positions you as a professional business coach with practitioner-level knowledge and specialized coaching skills.

RCC, grounded in research-informed best practice, enables you to access a strong foundation and the competencies and knowledge as a professional business coach at practitioner-level. As you support clients, co-workers and organizations, you’ll be able to apply your specialized skills to a range of fixed agendas that are directly related to business and organizational goals and objectives.

Being an RCC means you can provide a professional offering.

WABC Certified Business Coach™ (CBC™)—held by professionals around the world—is a highly respected evidence-based global credential that raises your credibility and positions you as a professional business coach with advanced-level knowledge and specialized coaching skills.

CBC, grounded in research-informed best practice, enables you to access a broader and deeper range of competencies and knowledge as a professional business coach at advanced-level. As you support clients, co-workers and organizations, you’ll be able to apply your specialized skills to more diverse, although largely fixed, agendas that are directly related to business and organizational goals and objectives.

Being a CBC means you can provide a fuller professional offering.

WABC Certified Master Business Coach® (CMBC®)—held by professionals around the world—is a highly esteemed, world-class distinction that positions you at the leading edge of your field with master-level expertise, specialized knowledge and coaching skills.

CMBC, grounded in research-informed best practice, demonstrates your mastery of the competencies and knowledge as a professional business coach at master-level. As you support senior levels of leadership, you’ll be able to apply your specialized skills to tackle complex business and organizational challenges with open agendas, the outcomes of which may impact broader business and organizational goals and objectives. Furthermore, you may be accountable for critical analysis, diagnosis, design, planning, execution and evaluation and you may also choose to specialize.

Being a CMBC means you can provide a significant professional offering.

Chartered Business Coach® (ChBC®)—held by professionals around the world—is the first-ever chartered status for professional business coaches and the industry’s most coveted, world-class distinction. Position yourself as being among the best of the best in our profession worldwide as a professional business coach with elite-level expertise, specialized knowledge, coaching skills and professional competence.

ChBC, grounded in research-informed best practice, demonstrates you possess specialized knowledge, professional competence and mastery of the competencies as a professional business coach at elite-level. As you support the highest levels of leadership, you’ll be able to apply a wide range of business coaching initiatives and activities to tackle complex business and organizational challenges across a wide diversity of contexts and open agendas, the outcomes of which may be unpredictable. Furthermore, at this highest level of professional practice, you’ll be able to exercise substantial personal autonomy along with your significant influence, leadership and contribution within businesses, organizations and the profession.

Being a ChBC means you can provide a substantial professional offering.

Eligible Candidates Eligible Candidates Eligible Candidates Eligible Candidates
  • You have no business coaching experience and are looking to start your career in coaching, or
  • You have some business coaching experience and now wish to consolidate your practice fully with best practice, or
  • You’re an internal business coach providing the same level of service expected of external coaches within the confines of your own organization, or
  • You’re an external business coach providing services across a range of clients, or
  • You’re an external consultant providing multiple services including business coaching across a range of clients, and
  • You have a minimum of 7 years of business and organizational experience.
  • NOTE: If you have a minimum of 1 year of business coaching experience, you will be able to consider either a WABC Accredited Program or WABC Portfolio Pathway.

  • You’re an internal business coach providing the same level of service expected of external coaches within the confines of your own organization, or
  • You’re an external business coach providing services across an increasingly diverse range of clients, or
  • You’re an external consultant providing multiple services including business coaching across an increasingly diverse range of clients, and
  • You have a minimum of 3 years of business coaching experience, plus a minimum of 7 years of business and organizational experience.
  • You’re an internal business coach working at senior levels of leadership providing the same level of service expected of external coaches within the confines of your own organization, or
  • You’re an external business coach providing services across a range of organizations and at senior levels of leadership, or
  • You’re an external consultant providing multiple services including business coaching to senior levels of leadership, and
  • You have a minimum of 7 years of business coaching experience (10 years or more is ideal), plus a minimum of 15 years of business and organizational experience.
  • You’re an internal business coach working at the highest levels of leadership providing the same level of service expected of external coaches within the confines of your own organization, or
  • You’re an external business coach providing services across a range of organizations and at the highest levels of leadership, and
  • You have a minimum of 10 years of business coaching experience (15 years or more is ideal), plus a minimum of 20 years of business and organizational experience, and
  • You also possess:
    • The ability to demonstrate an in-depth knowledge of business coaching, professionalism,
      leadership and significant achievements in the field, and a commitment to contributing to your and others’ professional development,
    • The ability to evidence significant profile within the field, and
    • A reflective ability to meet the WABC Portfolio Pathway high assessment standards.
ROUTES AVAILABLE:
Options, Duration & Hours
ROUTES AVAILABLE:
Options, Duration & Hours
ROUTES AVAILABLE:
Options, Duration & Hours
ROUTES AVAILABLE:
Options, Duration & Hours
WABC Accredited Program
Option: Full Length*
Duration: 6–12 months
Hours: 150

Option: Fast-track*
Duration: 4–8 months
Hours: 75
*Expect some variability based on participants’ experience-level and program’s approach

WABC Portfolio Pathway
Option: Full Length**
Duration: 6–12 months
Hours: Highly variable
**Self-directed

WABC Accredited Program
Option: Full Length*
Duration: 9–18 months
Hours: 400

Option: Fast-track*
Duration: 6–12 months
Hours: 200
*Expect some variability based on participants’ experience-level and program’s approach

WABC Portfolio Pathway
Option: Full Length**
Duration: 6–12 months
Hours: Highly variable
**Self-directed

WABC Accredited Program
Option: Full Length*
Duration: 18–24 months
Hours: 1200

Option: Fast-track*
Duration: 12–18 months
Hours: 600
*Expect some variability based on participants’ experience-level and program’s approach

WABC Portfolio Pathway
Option: Full Length**
Duration: 6–12 months
Hours: Highly variable
**Self-directed

WABC Portfolio Pathway
Option: Full Length*
Duration: 6–12 months
Hours: Highly variable
*Self-directed
ROUTES AVAILABLE:
Formats
ROUTES AVAILABLE:
Formats
ROUTES AVAILABLE:
Formats
ROUTES AVAILABLE:
Formats
WABC Accredited Program
Each program chooses from a range of formats–In-person, virtual or blended.

WABC Portfolio Pathway
Virtual self-directed

WABC Accredited Program
Each program chooses from a range of formats–In-person, virtual or blended.

WABC Portfolio Pathway
Virtual self-directed

WABC Accredited Program
Each program chooses from a range of formats–In-person, virtual or blended.

WABC Portfolio Pathway
Virtual self-directed

WABC Portfolio Pathway
Virtual self-directed
ROUTES AVAILABLE:
Supervision
ROUTES AVAILABLE:
Supervision
ROUTES AVAILABLE:
Supervision
ROUTES AVAILABLE:
Supervision
WABC Accredited Program
Appropriate supervision is provided

WABC Portfolio Pathway
Not applicable

WABC Accredited Program
Appropriate supervision is provided

WABC Portfolio Pathway
Not applicable

WABC Accredited Program
Appropriate supervision is provided

WABC Portfolio Pathway
Not applicable

WABC Portfolio Pathway
Not applicable
ROUTES AVAILABLE:
Completion Deliverables
ROUTES AVAILABLE:
Completion Deliverables
ROUTES AVAILABLE:
Completion Deliverables
ROUTES AVAILABLE:
Completion Deliverables
WABC Accredited Program
Pass a written and performance related assessment

WABC Portfolio Pathway
Submit and pass your RCC Candidate Portfolio representing your professional business coaching performance

WABC Accredited Program
Pass a written and performance related assessment

WABC Portfolio Pathway
Submit and pass your CBC Candidate Portfolio representing your professional business coaching performance

WABC Accredited Program
Pass a written and performance related assessment

WABC Portfolio Pathway
Submit and pass your CMBC Candidate Portfolio representing your professional business coaching performance

WABC Portfolio Pathway
Submit and pass your ChBC Candidate Portfolio representing your professional business coaching performance
CREDENTIAL:
Ongoing Requirements
CREDENTIAL:
Ongoing Requirements
CREDENTIAL:
Ongoing Requirements
CREDENTIAL:
Ongoing Requirements
There are no requirements to maintain your RCC credential
  • Renew Your WABC Membership Every Year: Remain a WABC member in good standing as, at least, a WABC Affiliate Member™ and
  • Re-certify Your WABC Credential Every 5 Years: Submit and pass your Professional Development (PD) Record five years from the date you successfully completed your WABC Accredited Program or WABC Portfolio Pathway, and every five years after that.
  • Renew Your WABC Membership Every Year: Remain a WABC member in good standing as, at least, a WABC Full Member™ and
  • Re-certify Your WABC Credential Every 5 Years: Submit and pass your Professional Development (PD) Record five years from the date you successfully completed your WABC Accredited Program or WABC Portfolio Pathway, and every five years after that.
  • Renew Your WABC Membership Every Year: Remain a WABC member in good standing as, at least, a WABC Full Member™ and
  • Re-certify Your WABC Credential Every 5 Years: Submit and pass your Professional Development (PD) Record five years from the date you successfully completed your WABC Accredited Program or WABC Portfolio Pathway, and every five years after that.
WABC Standards WABC Standards WABC Standards WABC Standards
Legal Legal Legal Legal
WABC reserves all rights in connection with the Registered Corporate Coach (RCC) credential and its requirements, including the right to change, replace or discontinue. WABC reserves all rights in connection with the WABC Certified Business Coach (CBC) credential and its requirements, including the right to change, replace or discontinue. WABC reserves all rights in connection with the WABC Certified Master Business Coach (CMBC) credential and its requirements, including the right to change, replace or discontinue. WABC reserves all rights in connection with the Chartered Business Coach (ChBC) credential and its requirements, including the right to change, replace or discontinue.


evidence-based routes to earn your credential

WABC Accredited® Programs and Portfolio Pathway Means Better Coaching

When you earn any of WABC’s credentials for business coaches (RCC™, CBC™, CMBC®, ChBC®), team coaches (CTC™, CMTC™) and leaders-as-coaches (CLAC™), you’ll enroll in a WABC Accredited Program or WABC Portfolio Pathway. All WABC Accredited Programs undergo rigorous independent initial assessment, and providers are regularly reviewed to ensure they continue to be relevant to the market and meet our exacting global standards of excellence for business coaching, team coaching or leader-as-coach coaching training programs. The WABC Portfolio Pathway, developed and offered directly by WABC, draws upon our deep insights, knowledge and expertise and offers an alternative, self-directed route for eligible professionals seeking business coaching credentials.


RCC Testimonials

In Their Own Words



YOUR NEXT STEPS

Registered Corporate Coach

RCC raises your credibility and positions you as a professional business coach with practitioner-level knowledge and specialized coaching skills.



Become a Registered Corporate Coach

Let’s get started …



Discover all WABC credentials

Find the right credential …




Who We Are

The Worldwide Association of Business Coaches (WABC) drives business coaching excellence as the global leader in robust, evidence-based practices. We support leaders, coaches, clients and companies with the knowledge, skills and resources to successfully navigate complexity and improve individual and operational performance alike. Our global community elevates all types of organizations, industries, and sectors using business coaching, team coaching and leader-as-coach coaching to achieve their strategic organizational and business objectives.

Leading Business Excellence™

SELF-REGULATING BODY

Building Our Distinct Profession

WABC is a self-regulating body that behaves as though it is regulated. We set professional standards, a code of ethics and integrity, definitions and competencies that our organization, representatives, members and providers are committed to upholding. 

A consistent global standard for business coaching as a distinct discipline is critical to the evolution of our profession and industry.

As the first organization to create evidence-based business coaching standards, we strive to build public trust in WABC business coaches as a reliable and ethical community, committed to upholding rigorous standards and acting in our clients’ best interests.

OUR PURPOSE

To Unify Business Leadership Throughout the World

Our purpose is the ambition underpinning why we exist. As the core philosophy to who we are and why our work matters, our purpose is the foundation that grounds and guides the broader impact we strive to achieve. 

WABC understands that to lead is not simply to act, but that the intention of our actions matters most. Leaders must be accountable to those we serve, and our values, ethics and integrity must align with the impact we want to create—for people, for the planet and for the common good.

At WABC, we are committed to unifying business leadership by establishing the highest global standards for both coaching practitioners— business coaches, team coaches and leaders-as-coaches—and coaching training providers available today.

OUR VALUES

Focused on What Matters Most

Our purpose is brought to life through our values, which guide how we remain actively committed and accountable to our clients, to one another and to ourselves.

Practical responsiveness

We adapt to key stakeholder and market demands by developing great business coaching, team coaching and leader-as-coach coaching services and products. We stay on the leading edge by continually seeking feedback and improving practical value to business coaches, clients, members, providers and other key stakeholders.

Relentless self-improvement

We lead the business coaching, team coaching and leader-as-coach coaching market with new services and products by actively experimenting and researching new approaches. We continually set bold, new goals that are both strategic and evolutionary to nurture renewal, innovation and high quality.

Diverse perspectives

We celebrate the diverse skills, talents, experiences and cultures of our global community, including business coaches, team coaches, leaders-as-coaches, clients, members, program providers, committees, partners, alliances, executives, advisers and support team. We nurture, develop and grow socially responsible leaders at every level of our association to help realize our purpose in action. 

Exemplary service

We believe that our community can achieve anything with the right support behind them. We challenge ourselves to deliver service that is:

  • High-quality touch (personalized and individualized)
  • High-quality inform (timely and relevant), and
  • High-quality active (participation and leadership opportunities).

Intention and integrity

We believe that business is a potent force for solving social problems, and that leading with intention demands broad and deep corporate integrity. We strive to conduct our business in ethically, socially and environmentally responsible ways.

Courageous spirit

Our achievements are only possible when we commit to see them through together. We are loyal partners who commit with respect and gratitude. We stay true to our purpose and values, and do what is right to uphold these values as we navigate both adversity and success.

OUR MISSION AND VISION

Realizing Our Philosophies  

At WABC, our mission and vision focus our core philosophies of purpose and values into what we aim to achieve, for the business coaches we serve and the distinct industry we represent.

Our mission is to develop, advance and promote the business coaching profession worldwide.

We are committed to enhancing business coaching as a distinct discipline and building awareness, credibility and trust in business coaches everywhere.

We envision a world with a business coach working within every organization, business and government worldwide.  

We believe business coaching makes for better leadership, strategic thinking and organizational management. Our goal is to raise the profile of business coaching, along with its subspecialty areas of specialized practice, team coaching and leader-as-coach coaching, to become standard best practice for high-performing businesses and organizations.

OUR ETHICS

Ethics and Integrity in Action

At WABC, we believe that business is a potent force for solving social problems, and we are committed to building public trust and credibility in business coaching as a global industry.

Business coaches often work with those in a position of leadership, who can greatly influence the business decisions and culture of the organizations they represent. Especially when facing complex dilemmas, business coaches must have the courage to challenge their clients’ perspective and guide them towards ethical choices. Business coaches also need to know when they themselves may be encountering ethical dilemmas and how to reconcile competing interests and agendas.

The unique nature of our role makes it clear that each of us needs to possess a strong ethical orientation as we carry out this important work. It is for this very reason that WABC invested in developing a Code that could match to the challenges we, and our clients, can sometimes face.

The current WABC Code of Business Coaching Ethics and Integrity embodies the highest ethical standards and includes our Principles and our Safe Harbor Conciliation and Adjudication Process. It’s one of the most advanced and comprehensive codes of its kind in the world today, and is one of the key differences that set WABC business coaches apart from other kinds of coaches.

Our Code is reviewed regularly to be relevant to the latest in best practice. It serves to guide not only our day-to-day business interactions and decision making, but also provides direction during uncertain times to help us think deeply about how to conduct all our coaching across business contexts and cultures.

OUR GLOBAL COMMUNITY

Together We Grow

WABC is committed to unifying continued excellence—of bringing business coaches, team coaches, leaders-as-coaches, members, providers, and partners together to share expertise and support colleagues, clients and organizations across the world.

We work alongside businesses and organizations both big and small, and WABC coaches are united by the principles, philosophies and ideas that give us a common foundation and elevate our practice

Our Members

Our members represent everything from Fortune 100s to not-for-profits, entrepreneurs and enterprises, start-ups and small businesses. WABC business coaches, team coaches and leaders-as-coaches drive transformations, both big and small, in organizations across sectors, industries and business size, and can support the success of your organization too.

Our WABC Accredited® Program Providers

Our WABC Accredited program providers voluntarily hold themselves up for ongoing scrutiny against the highest business coaching, team coaching and leader-as-coach coaching standards in the world. Fewer than 1% of the world’s coaching programs have met our standard of accreditation.

1997

inception as a
global leader

125+

countries in our
global community

1000s

of credential
holders globally

OUR LEADERSHIP TEAM

Meet Our Leadership

At the heart of WABC is a team of passionate individuals who commit their breadth and depth of their experience and expertise to supporting this vibrant association. We are also supported by committees, task forces and other working groups as needed to further our organizational goals and objectives.

Wendy Johnson

Wendy Johnson

Founder &
President/CEO

READ MY BIO

Doug Abrahamson

Doug Abrahamson

Chief Strategy
Officer

READ MY BIO

Caroline Assalian

Caroline Assalian

Global
Ambassador

READ MY BIO

Michele Ann Jenkins

Michele Ann Jenkins

Information
Architecture Specialist

READ MY BIO

OUR HISTORY

Leading from the Start

Steve Lanning and Hal Wright of the United States founded the National Association of Business Coaches (NABC) in 1997. NABC experienced steady growth within the first five years while the business coaching industry became one of the fastest growing professions in North America. NABC was positioned as “the association of choice” for business-focused coaches and the international business market. 

To further global growth, NABC sought out a visionary leader to elevate the organization into a prestigious international association. Wendy Johnson of Canada shared the same vision—of an organization who could elevate excellence in business coaching, and unify business leadership throughout the world.

On May 31, 2002, Wendy Johnson transformed NABC into a new privately held federal corporation in Canada, and became WABC Coaches Inc. 

WABC Coaches Inc. conducts business as the Worldwide Association of Business Coaches (WABC), and serves and develops business coaching markets around the world.

YOUR NEXT STEP

Let’s explore how we can help you.

Join WABC

Elevate your professional development and your reputation with the support of WABC’s global community. WABC offers different levels of professional membership to meet the needs of business coaches and leaders in their fields throughout their careers.

Leading Business Excellence™

ACCELERATE YOUR EXCELLENCE

Membership Means More at WABC

Elevate your professional development and your reputation with the support of WABC’s global community. WABC offers different levels of professional level membership to meet the needs of professional business coaches and leaders in their fields throughout their careers.

Champion your continued development and industry awareness with access to exclusive thought leadership and research. Connect with professional business coaches from all over the world and amplify your voice as a leader in our industry.

With members from all around the world, our members are committed to business coaching as a distinct profession, with the experience it takes to achieve your coaching potential.

Our members represent everything from Fortune 100s to not-for-profits, entrepreneurs and enterprises, start-ups and small businesses.

Although we work alongside every kind of business and organization, WABC professional business coaches are united by a commitment to excellence, an ethical compass, and the desire to learn and grow.

DISCOVER WABC MEMBERSHIP

Choose the Professional Membership
that Suits Your Career Path


Entry Level

WABC Affiliate Member™

Our professional entry-level membership is for newer and part-time active professional business coaches who represent many roles (e.g., leader, manager, internal or external business coach, external consultant).


ADVANCED LEVEL

WABC Full Member™

Our professional advanced-level membership is for experienced and active professional business coaches who represent many roles (e.g., leader, manager, internal or external business coach, external consultant).

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