WABC Full Member

Elevate your professional development and your reputation with the support of WABC’s global community. WABC Full Membership is our professional advanced level membership and is ideal for experienced and active business coaches.

Overview

WABC Full Member

WABC Full Membership is our professional advanced level membership for individuals. It recognizes those who are experienced business coaches, who are active practitioners in the field and who represent many professional roles (e.g., leader, manager, internal or external business coach, external consultant).

ELIGIBLE APPLICANTS

WABC Full Membership is Designed for Experienced Business Coaches

WABC’s individual memberships are professional level. Because of our specialized work as business coaches, an appropriate professional background from working within businesses and organizations is essential to ground your business coaching in real-world situations. Accordingly, your professional experience is the foundation for pursuing all WABC membership levels.

You are eligible for WABC Full Membership if you:

  • Are actively engaged in business coaching in alignment with the WABC Business Coaching Definition;
  • Are providing business coaching services (e.g., one-on-one or team coaching) and possibly other related services and activities (e.g., business coach training, speaking engagements, publishing and/or research about business coaching);
  • Have enrolled in or successfully completed an appropriate formal evidence-based business coaching training program or assessment (WABC Accredited® programs highly preferred)*;
  • Have in place appropriate business coaching service agreements with your business coaching clients, coachees and/or business coach training participants;
  • Have at least 3 years of business coaching experience (includes coaching in the private, public and nonprofit sectors);
  • Have at least 7 years of business or organizational experience (includes coaching and non-coaching work in the private, public and nonprofit sectors);
  • Have provided business coaching services to at least 15 recipients in the last 3 years;
  • Prove, with verifiable references, that you have provided business coaching or business coach training to 5 recipients in the last 12 months. Your 5 references can come from:
    • EITHER 5 business coaching clients and/or coachees
    • OR 3 business coaching clients and/or coachees plus 2 business coach training participants

You can gather these 5 references yourself or ask your employer (or the person managing your coaching contract) to submit declarations about your references. Instructions and templates to fulfill this references requirement will be provided.

Your application must include a current résumé/CV or outline verifying your background experience. Please also familiarize yourself with our Credential Verification Policy.

*If you have not enrolled in or successfully completed an appropriate formal business coaching training program or assessment (WABC Accredited routes highly preferred), then you may be asked to participate in a membership eligibility interview.

TOP BENEFITS

Why WABC Full Membership

CREDIBILITY

Gain credibility with acceptance as a WABC member

VERIFIED

Enhance your professionalism by getting your credentials verified for inclusion in our Verify a Credential/ Member and WABC Business Coach Locator directories

EXCLUSIVITY

Access our member- exclusive content and events

KNOWLEDGE

Expand your thinking by engaging with the ideas shaping the future of business coaching

CONTRIBUTE

Contribute to WABC on topics in your area of expertise, including articles, webinars, videos and research

BUSINESS COACH LOCATOR

Build your professional reputation with an enhanced promotional profile page in our global WABC Business Coach Locator directory

COMMUNITY

Belong to our global community where members enhance their skills, expand their professional networks and influence the business coaching industry more broadly

SERVE

Influence business coaching by serving on select WABC committees as suitable opportunities become available

VALUE-ADDED

Be eligible for industry awards and exclusive WABC opportunities, including client leads, media referrals, publicity, publishing and special pricing

Frequently Asked Questions

Learn Even More

Becoming a WABC Member

Do I need a coaching credential to become a member of WABC?

As the business coaching industry has evolved, having an evidence-based business coaching credential is often expected by diverse clients in markets around the world. Virtually all current WABC members hold at least one WABC credential because our clients understand that our work is specialized and requires the right experience, skills and knowledge. Currently WABC offers two levels of membership for active business coaches at various stages in their careers.

WABC seeks to have an inclusive member community, and base our requirements on business experience, coaching experience and references. If you wish to be considered for membership and do not hold a WABC evidence-based business coaching credential, you may still apply for membership and must participate in an in-depth membership interview to further assess your eligibility and ability to meet WABC’s core standards and policies.

Can I continue my membership if I leave my current organization?

Yes. Your WABC membership is connected to you as an individual, not your organization, and is fully portable should your employment change and you continue to meet WABC’s eligibility requirements.

How long is my membership term?

The membership term is valid for one year from the date your application is approved and your full payment is processed.

Memberships are required to be renewed on an annual basis.

Is there a money back guarantee if I don’t like the membership offerings?

You may request a refund of your membership fees, less the applicable administrative fee, within the first 30 days of membership at any level with these exceptions and conditions:

  • If you joined to obtain the Registered Corporate Coach (RCC) credential, no refund is available.
  • If you joined to obtain the WABC Certified Business Coach (CBC), WABC Certified Master Business Coach® (CMBC®) or Chartered Business Coach® (ChBC®) credential, a refund is available, less the applicable administrative fee, within the first 30 days of membership. The CBC, CMBC or ChBC will be denied (if it has not been granted yet) or revoked (if already earned).

Since WABC has historically had an extremely low rate of new member withdrawal, members requesting refunds are asked to participate in a short exit survey.

There are no refunds available for renewing members.

Can I promote my WABC membership?

After you become a WABC member, you’ll get access to a digital badge to easily verify and promote your membership on websites, email signatures and other marketing materials.

Getting Your Credential

Do I need to be a WABC member to maintain my credential?

It’s dependent on the type of credential you hold. To maintain your CBC, CMBC® or ChBC® credential, you must meet these two ongoing requirements, which both require fees:

  • Remain a WABC member in good standing as, at least, a WABC Affiliate Member (for CBC) or a WABC Full Member (for CMBC and ChBC), and
  • Submit a record of your Professional Development Record (PDR) for approval five years from the date you graduate from your WABC Accredited® program option, and every five years thereafter
Can I become a WABC member before I graduate from my WABC Accredited® program?

Yes! It’s common for program participants to join WABC while they’re taking a WABC Accredited program. Please keep in mind that if you join during your program and allow your membership to lapse prior to program completion, you’ll be required to rejoin WABC and pay the associated fees before receiving the applicable WABC credential.

How long after completing my WABC Accredited program do I have to join WABC to be granted my credential?

The length of time you to have to join depends on the level of the program and credential:

  • For RCC – you have one year from your graduation date to become a WABC member (minimum level is WABC Affiliate Member)
  • For CBC – you have one year from your graduation date to become a WABC member (minimum level is WABC Affiliate Member although most members opt for WABC Full Member)
  • For CMBC – you have up to five years from your graduation date to become a WABC member (minimum level is WABC Full Member)
  • For ChBC – you have one year from your graduation date to become a WABC member (minimum level is WABC Full Member)  

In all cases, graduates of WABC Accredited programs must meet all WABC’s standards for membership at the time they submit their applications and agree to all applicable terms and policies.

APPLYING & FEES

Your 3 Steps

The general process to apply for WABC Full Membership

Review Membership Requirements

Our WABC Full Member Standards fully describe the requirements for this level.

Submit Your Application

We’ll first ask you some pre-qualifying questions to ensure this membership level is right for you. If it is, the application will ask you about your business coaching activities and other related information. Your application will be supplemented by an appropriate résumé or CV and five references. (You may be exempted from providing the supplemental information. See RÉSUMÉ & REFERENCES.)

Make Your Payment

We offer a variety of ways to make payment (e.g., credit or debit cards).

Are you currently pursuing a WABC credential?
If yes, click here.

ARE YOU PURSUING A WABC CREDENTIAL?

We look forward to having you as our member. If you are already enrolled in a WABC Accredited program to earn RCC, CBC, CMBC® or ChBC®, please check with your trainer or employer to determine if joining arrangements have already been made on your behalf. If you’re not sure, please Contact WABC and we’ll be happy to guide you along at this early stage and before you start the application process.

RÉSUMÉ & REFERENCES

Résumé

If you are currently enrolled in, or have graduated from a WABC Accredited program, then you are exempted from providing a résumé or CV.

References

If you are currently enrolled in, or have graduated from a WABC Accredited program, then you will be exempted from providing five verifiable references if the training provider has screened for WABC Full Membership.

APPLICATION REVIEW PROCESS

Our review commences once all required information (e.g., application, résumé or CV, five references) and payment is received. The full review time period is varied as it depends on when all suitable references are received, if additional information is required and if WABC is observing a bank holiday or scheduled break. See WABC’s office closure dates.

FEES

As the world’s leading business coaching association, sharing your affiliation with WABC can build your professional reputation. Our new membership and promo packages are designed to enhance your credibility, verify the authenticity of your affiliation, and share your accomplishment with your network.

MEMBERSHIP & EARNING RCC

Available to graduates of WABC Accredited Level 1 programs only

OPTION1:
US$540

WABC Full Membership 
+ NEW Membership Promo Package
+ NEW RCC Promo Package

OPTION 2:
US$505

WABC Full Membership 
+ NEW RCC Promo Package

MEMBERSHIP & EARNING CBC

Available to graduates of WABC Accredited Level 2 programs only

OPTION 1:
US$540

WABC Full Membership 
+ NEW Membership Promo Package
+ NEW CBC Promo Package

OPTION 2:
US$505

WABC Full Membership
+ NEW CBC Promo Package

MEMBERSHIP & EARNING CMBC

Available to graduates of WABC Accredited Level 3 programs only

OPTION 1:
US$540

WABC Full Membership 
+ NEW Membership Promo Package
+ NEW CMBC Promo Package

OPTION 2:
US$505

WABC Full Membership 
+ NEW CMBC Promo Package

MEMBERSHIP & EARNING ChBC

Available to graduates of WABC Accredited Level 4 programs only

OPTION 1:
US$540

WABC Full Membership 
+ NEW Membership Promo Package
+ NEW ChBC Promo Package

OPTION 2:
US$505

WABC Full Membership 
+ NEW ChBC Promo Package

MEMBERSHIP ONLY

OPTION 1:
US$505

WABC Full Membership 
+ NEW Membership Promo Package

ABOUT MEMBERSHIP PROMO PACKAGE:
  • Digital letter to confirm your membership including membership number and granted and renewal dates
  • Digital certificate to demonstrate your membership authenticity and share with your network
  • Digital badge to promote your membership on your website or email signature or social media platforms
  • Digital personalized verification page (linked to your badge) to enhance your credibility in the marketplace
ABOUT RCC, CBC, CMBC AND CHBC PROMO PACKAGES:

Available to graduates of WABC Accredited Level 1, Level 2, Level 3 and Level 4 programs only

  • Digital letter to confirm your credential including granted date 
  • Digital certificate to commemorate your achievement and share with your network
  • Digital badge to promote your credential on your website or email signature or social media platforms
  • Digital personalized verification page (linked to your badge) to enhance your credibility in the marketplace
ABOUT MEMBERSHIP TERM AND FEES:
  • Membership term is one-year
  • New membership fee includes a one-time US$75 administrative fee as long as you remain a continuous member and in continuously good standing
  • If you’re already a current WABC member and not upgrading your membership at the time of earning RCC, CBC, CMBC or ChBC, you will just pay for the RCC, CBC, CMBC or ChBC Promo Package (US$35)
  • Renewal membership fee is US$395 (you may also purchase applicable promo packages(s) for additional fees)
  • Applicable GST/HST taxes apply to Canadian addresses only
REFUND POLICY

30-Day Money Back Guarantee

New Members

Individuals may request a refund of their membership fee, less the applicable promo package(s) and administrative fees, within the first 30 days of membership at any level with these exceptions and conditions:

  • If the member joined to obtain the Registered Corporate Coach (RCC) credential, no refund is available.
  • If the member joined to obtain the WABC Certified Business Coach (CBC), WABC Certified Master Business Coach (CMBC) or Chartered Business Coach (ChBC) credential, a refund is available, less the applicable promo package(s) and administrative fees, within the first 30 days of membership. The CBC, CMBC or ChBC will be denied (if it has not been granted yet) or revoked (if already earned).

Since WABC has historically had an extremely low rate of new member withdrawal, members requesting refunds are asked to participate in a short exit survey.

Renewing Members

No refunds are available.

Please review the Terms of Membership for more details.

membership TESTIMONIALS

In Their Own Words

BENEFITS of membership

Become a WABC Member

Build your network

and access our global community

Expand your thinking

with exclusive thought leadership and resources

Contribute to the industry

and help build coaching excellence


WABC Affiliate Member

Elevate your professional development and your reputation with the support of WABC’s global community. WABC Affiliate Membership is our professional entry-level membership and is ideal for emerging, new and part-time active business coaches.


Overview

WABC Affiliate Member

WABC Affiliate Membership is our professional entry-level membership for individuals. It recognizes those who are emerging, new and part-time business coaches and who represent many professional roles (e.g., leader, manager, internal or external business coach, external consultant). It’s also suitable for those who can’t quite meet the requirements for higher membership.

Once you are accepted as a WABC Affiliate Member, you can upgrade to higher levels of membership once you qualify and at any time during your membership term or at the time of your renewal.


ELIGIBLE APPLICANTS

WABC Affiliate Membership is Designed for Newer or Part-time Business Coaches

WABC’s individual memberships are professional level. Even though WABC Affiliate Membership is entry-level, because of our specialized work as business coaches, an appropriate professional background from working within businesses and organizations is essential to ground your business coaching in real-world situations. Accordingly, your professional experience is the foundation for pursuing all WABC membership levels.

You are eligible for WABC Affiliate Membership if you:

  • Are transitioning into a business coaching practice or are practicing part-time* as a business coach, in alignment with the WABC Business Coaching Definition;
  • Are providing, or will provide, business coaching services (e.g., one-on-one or team coaching) and possibly other related services and activities (e.g., business coach training, speaking engagements, publishing and/or research about business coaching);
  • Have enrolled in or successfully completed an appropriate formal evidence-based business coaching training program or assessment (WABC Accredited® programs highly preferred)**;
  • Have, or will put in place once you are accepted as a WABC member, appropriate business coaching service agreements with your business coaching clients, coachees and/or business coach training participants;
  • Have less than 3 years of business coaching experience, though you may have more (includes coaching in the private, public and nonprofit sectors);
  • Have at least 7 years of business or organizational experience (includes coaching and non-coaching work in the private, public and nonprofit sectors);
  • Have a reputation for integrity and sound character;
  • Agree to abide by the Terms of Membership, the WABC Code of Business Coaching Ethics and Integrity, the WABC Professional Standards for Business Coaches, the Terms and Policies and any other standards, terms, conditions, rules, regulations, policies, procedures and guidelines that may be adopted; and
  • Meet other requirements that may be established from time to time by WABC.

Your application must include a current résumé/CV or outline verifying your background experience. Please also familiarize yourself with our Credential Verification Policy.

*Means you intend to provide business coaching services over the next year, or are in the first 3 years of a business coaching practice, or have fewer clients than required for WABC Full Membership.
** If you have not enrolled in or successfully completed an appropriate formal business coaching training program or assessment (WABC Accredited routes highly preferred), then you may be asked to participate in a membership eligibility interview.



KEY BENEFITS

Why WABC Affiliate Membership


CREDIBILITY

Gain credibility with acceptance as a WABC member

VERIFIED

Enhance your professionalism by getting your credentials verified for inclusion in our Verify a Credential/ Member and WABC Business Coach Locator directories

EXCLUSIVITY

Access our member- exclusive content and events

KNOWLEDGE

Expand your thinking by engaging with the ideas shaping the future of business coaching

BUSINESS COACH LOCATOR

Build your professional reputation with an enhanced promotional profile page in our global WABC Business Coach Locator directory

COMMUNITY

Belong to our global community where members enhance their skills, expand their professional networks and influence the business coaching industry more broadly



Frequently Asked Questions

Learn Even More

Becoming a WABC Member

Do I need a coaching credential to become a member of WABC?

As the business coaching industry has evolved, having an evidence-based business coaching credential is often expected by diverse clients in markets around the world. Virtually all current WABC members hold at least one WABC credential because our clients understand that our work is specialized and requires the right experience, skills and knowledge. Currently WABC offers two levels of membership for active business coaches at various stages in their careers.

WABC seeks to have an inclusive member community, and base our requirements on business experience, coaching experience and references. If you wish to be considered for membership and do not hold a WABC evidence-based business coaching credential, you may still apply for membership and must participate in an in-depth membership interview to further assess your eligibility and ability to meet WABC’s core standards and policies.

Can I continue my membership if I leave my current organization?

Yes. Your WABC membership is connected to you as an individual, not your organization, and is fully portable should your employment change and you continue to meet WABC’s eligibility requirements.

How long is my membership term?

The membership term is valid for one year from the date your application is approved and your full payment is processed.

Memberships are required to be renewed on an annual basis.

Is there a money back guarantee if I don’t like the membership offerings?

You may request a refund of your membership fees, less the applicable administrative fee, within the first 30 days of membership at any level with these exceptions and conditions:

  • If you joined to obtain the Registered Corporate Coach (RCC) credential, no refund is available.
  • If you joined to obtain the WABC Certified Business Coach (CBC), WABC Certified Master Business Coach® (CMBC®) or Chartered Business Coach® (ChBC®) credential, a refund is available, less the applicable administrative fee, within the first 30 days of membership. The CBC, CMBC or ChBC will be denied (if it has not been granted yet) or revoked (if already earned).

Since WABC has historically had an extremely low rate of new member withdrawal, members requesting refunds are asked to participate in a short exit survey.

There are no refunds available for renewing members.

Can I promote my WABC membership?

After you become a WABC member, you’ll get access to a digital badge to easily verify and promote your membership on websites, email signatures and other marketing materials.

Getting Your Credential

Do I need to be a WABC member to maintain my credential?

It’s dependent on the type of credential you hold. To maintain your CBC, CMBC® or ChBC® credential, you must meet these two ongoing requirements, which both require fees:

  • Remain a WABC member in good standing as, at least, a WABC Affiliate Member (for CBC) or a WABC Full Member (for CMBC and ChBC), and
  • Submit a record of your Professional Development Record (PDR) for approval five years from the date you graduate from your WABC Accredited® program option, and every five years thereafter
Can I become a WABC member before I graduate from my WABC Accredited® program?

Yes! It’s common for program participants to join WABC while they’re taking a WABC Accredited program. Please keep in mind that if you join during your program and allow your membership to lapse prior to program completion, you’ll be required to rejoin WABC and pay the associated fees before receiving the applicable WABC credential.

How long after completing my WABC Accredited program do I have to join WABC to be granted my credential?

The length of time you to have to join depends on the level of the program and credential:

  • For RCC – you have one year from your graduation date to become a WABC member (minimum level is WABC Affiliate Member)
  • For CBC – you have one year from your graduation date to become a WABC member (minimum level is WABC Affiliate Member although most members opt for WABC Full Member)
  • For CMBC – you have up to five years from your graduation date to become a WABC member (minimum level is WABC Full Member)
  • For ChBC – you have one year from your graduation date to become a WABC member (minimum level is WABC Full Member)  

In all cases, graduates of WABC Accredited programs must meet all WABC’s standards for membership at the time they submit their applications and agree to all applicable terms and policies.


APPLYING & FEES

Your 3 Steps

The general process to apply for WABC Affiliate Membership


Review Membership Requirements


Our WABC Affiliate Member Standards fully describe the requirements for this level.


Submit Your Application


We’ll first ask you some pre-qualifying questions to ensure this membership level is right for you. If it is, the application will ask you about your business coaching activities and other related information. Your application will be supplemented by an appropriate résumé or CV. (You may be exempted from providing the supplemental information. See RÉSUMÉ.)


Make Your Payment


We offer a variety of ways to make payment (e.g., credit or debit cards).

Are you currently pursuing a WABC credential?
If yes, click here.




ARE YOU PURSUING A WABC CREDENTIAL?

We look forward to having you as our member. If you are already enrolled in a WABC Accredited program to earn either RCC or CBC*, please check with your trainer or employer to determine if joining arrangements have already been made on your behalf. If you’re not sure, please Contact WABC and we’ll be happy to guide you along at this early stage and before you start the application process.

*If you are already enrolled in a WABC Accredited program to earn either CMBC® or ChBC®, you will need to join us as a WABC Full Member. As explained above, please first check in with your trainer or employer before starting the application process.


RÉSUMÉ & REFERENCES

If you are currently enrolled in, or have graduated from a WABC Accredited program, then you are exempted from providing a résumé or CV.


APPLICATION REVIEW PROCESS

Our review commences once all required information (e.g., application, résumé or CV if required) and payment is received. The full review generally takes 1 – 2 business days unless additional information is required and/or WABC is observing a bank holiday or scheduled break. See WABC’s office closure dates.


FEES

As the world’s leading business coaching association, sharing your affiliation with WABC can build your professional reputation. Our new membership and promo packages are designed to enhance your credibility, verify the authenticity of your affiliation, and share your accomplishment with your network.

MEMBERSHIP & EARNING RCC

Available to graduates of WABC Accredited Level 1 programs only

OPTION 1:
US$340


WABC Affiliate Membership 
+ NEW Membership Promo Package
+ NEW RCC Promo Package


OPTION 2:
US$305


WABC Affiliate Membership 
+ NEW RCC Promo Package


MEMBERSHIP & EARNING CBC

Available to graduates of WABC Accredited Level 2 programs only

OPTION 1:
US$340


WABC Affiliate Membership 
+ NEW Membership Promo Package
+ NEW CBC Promo Package


OPTION 2:
US$305


WABC Affiliate Membership 
+ NEW CBC Promo Package


MEMBERSHIP ONLY

OPTION 1:
US$305


WABC Affiliate Membership
+ NEW Membership Promo Package


ABOUT MEMBERSHIP PROMO PACKAGE:

  • Digital letter to confirm your membership including membership number and granted and renewal dates
  • Digital certificate to demonstrate your membership authenticity and share with your network
  • Digital badge to promote your membership on your website or email signature or social media platforms
  • Digital personalized verification page (linked to your badge) to enhance your credibility in the marketplace

ABOUT RCC AND CBC PROMO PACKAGES:

Available to graduates of WABC Accredited Level 1 and Level 2 programs only

  • Digital letter to confirm your credential including granted date 
  • Digital certificate to commemorate your achievement and share with your network
  • Digital badge to promote your credential on your website or email signature or social media platforms
  • Digital personalized verification page (linked to your badge) to enhance your credibility in the marketplace

ABOUT MEMBERSHIP TERM AND FEES:

  • Membership term is one-year
  • New membership fee includes a one-time US$75 administrative fee as long as you remain a continuous member and in continuously good standing
  • If you’re already a current WABC member and not upgrading your membership at the time of earning RCC or CBC, you will just pay for the RCC or CBC Promo Package (US$35)
  • Renewal membership fee is US$195 (you may also purchase applicable promo packages(s) for additional fees)
  • Applicable GST/HST taxes apply to Canadian addresses only


REFUND POLICY

30-Day Money Back Guarantee

New Members

Individuals may request a refund of their membership fee, less the applicable promo package(s) and administrative fees, within the first 30 days of membership at any level with these exceptions and conditions:

  • If the member joined to obtain the Registered Corporate Coach (RCC) credential, no refund is available.
  • If the member joined to obtain the WABC Certified Business Coach (CBC), WABC Certified Master Business Coach (CMBC) or Chartered Business Coach (ChBC) credential, a refund is available, less the applicable promo package(s) and administrative fees, within the first 30 days of membership. The CBC, CMBC or ChBC will be denied (if it has not been granted yet) or revoked (if already earned).

Since WABC has historically had an extremely low rate of new member withdrawal, members requesting refunds are asked to participate in a short exit survey.

Renewing Members

No refunds are available.

Please review the Terms of Membership for more details.





membership TESTIMONIALS

In Their Own Words



BENEFITS of membership

Become a WABC Member


Build your network


and access our global community


Expand your thinking


with exclusive thought leadership and resources


Contribute to the industry


and help build coaching excellence




Choose Your WABC Accredited® Level

We offer four WABC Accredited levels for maximum impact. WABC Accredited signifies that your offering is among the world’s most elite and rigorous business coaching training programs. For those seeking training that readies them for real-world business challenges, no other program distinction compares.

REAL-WORLD BUSINESS NEEDS

Four WABC Accredited® Levels for Maximum Impact

WABC knows that business coaching training must meet the rapidly changing demands facing businesses and organizations of all kinds around the world. To meet this need, WABC offers program accreditation at four levels.

The four WABC Accredited levels cover the full breadth and depth of development and professional offering in business coaching—practitioner, advanced, master and elite.

To earn any of the four levels, programs must be delivered at a professional level of engagement and must meet our professional standards and rigorous assessment process.

WABC Accredited is only available to training programs that offer business coaching as the main focus of their curriculum. This means over 75% of the learning hours within the program must be focused on the practice, theory and/or research of business coaching.

We accept applications from trainers who offer either: 

  • External programs that operate an open recruitment policy, welcoming all appropriately experienced participants, or
  • Internal programs where participants are drawn only from within a specific organization.

Even if your program is brand new, or requires significant changes to meet WABC’s standards, you may still be eligible to register in our WABC program accreditation process.

Every applicant program must:

  • Aspire to standards and aspirations for excellence as exemplified in all of WABC’s evidence-based standards, and
  • Meet the assessment criteria specified by WABC.

READ MORE

DISCOVER OUR WABC ACCREDITED® LEVELS

Four Levels for Real-World Business Needs


Level 1

WABC Accredited
(Level 1 – RCC)®

Level 1 programs develop practitioner business coaches. Such programs focus on the practical elements of business coaching for participants with limited previous experience in formal focused coaching skills training, or with some experience that they wish to consolidate fully with best practice.


Level 2

WABC Accredited
(Level 2 – CBC)®

Level 2 programs develop advanced business coaches. Such programs focus on consolidating technical skills and also encouraging the development of a sound theoretical underpinning to enable their participants to provide a full professional scope of practice and to work to more diverse agendas.


Level 3

WABC Accredited
(Level 3 – CMBC)®

Level 3 programs develop master business coaches who may also choose to specialize. Such programs fully explore, and provide critical engagement with, current approaches, methodologies and theories underpinning the work of business coaches to enable their participants to work to an open agenda that may have a more indirect impact on business outcomes.


Level 4

WABC Accredited
(Level 4 – ChBC)®

Level 4 programs develop elite business coaches who represent the highest level of professional practice. Such programs provide an in-depth process that facilitates an intensive examination based on advanced robust methodologies to enable their participants to demonstrate their senior expertise in operating at this level.

How WABC Accredited® Delivers Leading Results

Prepare business coaches, leaders or other professionals to solve practical, real-world business challenges and drive new opportunities with the WABC Accredited® global mark, a program accreditation distinction that ensures you’re offering the most comprehensive and robust business coaching training available in the world.

WABC SETS THE STANDARD

Business Success Requires Quality Business Coaching

The global business landscape is evolving at an accelerating pace. The demand for confident, competent leadership and ethical, sustainable business models has never been more pressing and necessary for success.

As a discipline that challenges leaders, teams and individuals to think more critically about clarifying and activating their strategy, business coaching is essential to sustaining organizational achievement.

As a powerful intervention, business coaching is a discipline harnessed by tens of thousands of organizations and businesses worldwide, including many Fortune 500 leaders.

It’s no wonder that such a wide array of business coach training programs are available worldwide, whether through internal corporate solutions, or through open programs offered by universities and training institutions. With such strong market growth, there’s a clear demand and abundance of choice.

Yet the global community of business coaching stakeholders—coaches themselves, their trainers, those thinking about becoming a business coach or the organizations interested in applying their skills—must discern the quality of the training they seek and they put into practice every day.

As an unregulated industry, the challenge is a lack of clarity and consistency on what defines excellence in business coaching. WABC has met this challenge through rigorous self-regulatory initiatives focused on raising the quality, credibility and profile of business coaching worldwide.

READ MORE
THE MARK OF DISTINCTION

WABC Accredited Represents the Highest Quality Business Coaching Training in the World

As the leader since 1997, WABC leads the business coaching industry in identifying the qualities, actions and skills of the effective business coach.

Our insights have allowed us to deeply understand the link between the quality of an individual business coach’s training and the quality of business coaching services they can deliver.

The WABC Accredited global mark was developed in direct response to this crucial need for clarity, reliable standards and quality service delivery within the industry.

As a program accreditation distinction, WABC Accredited:

  • Sets global evidence-based standards for business coaching training providers and clearly identifies these standards for buyers of business coaching training,
  • Provides an independent, robust, transparent assessment process that recognizes excellence in training provision,
  • Promotes high-caliber professional development for the benefit of business coaches, and
  • Contributes to the definition, development and self-regulation of the business coaching profession.
READ MORE
EVIDENCE-BASED DESIGNED TO DELIVER RESULTS

We Help You Offer Evidence-based Training Rooted in Real-world Organizational & Business Needs

WABC Accredited programs equip individuals with the evidence-based competencies that leaders, organizations, individuals and teams need to realize their potential, backed by the latest theoretical and practical knowledge designed to deliver results.

VALUE-ADDED, ROBUST PROCESS

The Route to Earning WABC Accredited Equips Your Program for Success

For training programs dedicated to offering the best training and education in business coaching, the route to achieve the WABC Accredited mark is through our WABC program accreditation process.

Our process optimizes your program for success by ensuring your training is grounded in the business coaching best practices shaping the industry today.

Whether you represent an open enrollment program offered by a training provider, university or educational institution, or you represent an internal business coaching training program offered by a corporation, business or other type of organization, the depth and breadth of our program accreditation process ensures your program is built on research-informed best practice.

You’ll learn much more about our program accreditation process when you explore all our WABC Accredited levels.

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Fewer than 1% of the world’s business coaching programs have met our standard of accreditation

BENEFITS OF BECOMING WABC ACCREDITED

Invest in Your Continued
Success with WABC Accredited

WABC’s rigorous program accreditation process engages successful providers in a continuous lifecycle—from initial accreditation to annual monitoring to re-accreditation every five years to ensure they deliver the highest, most relevant training to business coaches today and tomorrow.

The WABC Accredited mark means:

CREDIBILITY

Position Your Program at the Top of the Field

WABC Accredited is a testament to the excellence of your program and sets you apart from other training providers. Participants know that WABC prepares them for the practical challenges of business coaching in organizational and business-specific settings.

Because it is based on best practice for both business coaching and program accreditation processes, WABC Accredited broadcasts your program meets the highest global standards and is specifically tailored to business coaching, not coaching in general.

Progression

Deliver Relevant Professional Development for Every Career Stage

Whether your training is available to the open market or to employees within your organization, effective business coaching training can transform how people perform their role, no matter their career stage or level of seniority.

With four levels of accreditation to suit your needs, you’ll be able to build a relevant program that brings out the best in your participants.

Verified

Gain Independent, Professional Recognition

WABC Accredited applications are evaluated by fully qualified, independent assessors. They assess the competencies your program addresses and the quality systems it adheres to, ensuring your training meets WABC’s robust criteria.

Our transparent program accreditation process also offers providers access to fully qualified, independent advisers who provide personalized advisory support and feedback designed to make you think more critically, creatively and strategically about your program offer.

VALUE-ADDED

Prepare Your Graduates for Continued Professional Development

Earning WABC Accredited for your program means your graduates are eligible to receive their own individual WABC credential, a distinction available to graduates of WABC Accredited programs.

WABC credentials signal that your graduates are equipped with the evidence-based knowledge and skills to solve real-world organizational challenges and deliver excellence in business coaching.

Exclusivity

Extend Your Reach and Demonstrate You’re Accredited By the Best

Carrying the WABC Accredited distinction means you get to build your program’s brand with the support of a global organization committed to excellence.

You will gain the right to leverage the WABC Accredited brand in your marketing, program and training materials.

You will also have access to exclusive opportunities with WABC to build your thought leadership profile, promote your services and access a global community of business coaches and clients.

KNOWLEDGE

Build Global Business Coaching Knowledge

The WABC program accreditation process includes demonstrating the success of your program’s standards, approaches and learning models.

By sharing this information with WABC, you build the global body of knowledge about business coaching as an evolving, innovative practice.

Your program accreditation shapes business coaching practice, development and self-regulation around the world, to create even greater efficacy and impacts.

Research

Enhance Your Program with Research-Informed Best Practice

The program accreditation process leading to the WABC Accredited mark enables you to learn an enormous amount about effective business coaching, as your curriculum is measured against WABC’s expansive, detailed knowledge base.

Fine-tune your program for success with helpful, personalized feedback during the accreditation process, so you can offer best-in-class training built on research informed standards and best practice in business coaching and training alike.

Community

Expand Our Global Community of Like-Minded Colleagues

Earning WABC Accredited for your program also means your program participants and graduates can also enjoy being part of WABC’s membership community, where they can expand their thinking with access to cutting edge knowledge and build their professional network with like-minded colleagues across the globe.

HOW BUSINESS COACHING
TRAINING BENEFITS YOUR NEEDS

Leading Organizations Know Business Coaching is Essential

Prepare business coaches, leaders or other professionals to solve practical, real world business challenges and drive new opportunities with the WABC Accredited® global mark, a program accreditation distinction that ensures you’re offering the most comprehensive and robust business coaching training available in the world.

OPEN ENROLLMENT PROGRAMS

Take Your Open Enrollment Program to the Next Level with WABC Accredited

Whether you are a business coach trainer, a coaching organization, or an institution solidifying your existing offering, building a new program or looking to offer your participants a premium business coaching training experience, WABC Accredited distinguishes you apart from the competition.

TARGETED BENEFITS
FOR ALL PROGRAMS

Raise Your Program’s Value

Having your program WABC Accredited® means that your graduates are eligible to receive their own individual credential from WABC. This is an exceptional professional development opportunity that will help raise your value as a trainer.

FOR TRAINERS

Demonstrate Your Credibility

Gain credibility that demonstrates your training is rooted in research-informed best practice. Align your program with a globally recognized distinction, and equip yourself with the confidence of knowledge and expertise from an established association, backed by research.

FOR UNIVERSITIES AND COLLEGES

Uphold Business Coaching Excellence

Align with the global standard for standards, skills and competencies that ensures continued business coaching success. Build your reputation with a specialized program accreditation, designed for business coaches, leaders, managers, directors and teams practicing in business and organizational applications.

Signify that your program is rooted in evidence-informed best practice and robust research, and incorporate thinking from adjacent disciplines, such as neuroscience and psychology, to complement your programs.

INTERNAL PROGRAMS

Enhance Your Internal Program’s Relevance with WABC Accredited

Offering a WABC Accredited internal training program builds an engine of business coaches, leaders and other employees that are dedicated to the continued success of your people, your strategies and your performance as an organization.

By supporting your leaders, managers, directors and teams with the knowledge and skills to better identify opportunities, unblock challenges, and work together towards shared objectives and priorities, there’s no limit to how far your organization can go.

TARGETED BENEFITS
FOR ALL ORGANIZATIONS

Raise Your Value as an Employer

Having your program WABC Accredited means that your leaders and employees are able to access high-quality training from you and receive their own individual credential from WABC. Taken together, this is an exceptional professional development opportunity that will help raise your value as an employer.

FOR C-SUITE AND EXECUTIVES

Set a Vision for Success

Clarify your leadership purpose and vision, and engage employees more effectively in achieving your priorities. Establish strategic destinations that strengthen your organization’s alignment and integrate diverse stakeholder and market requirements. Build trust and loyalty with teams and clients more quickly by improving your relationship building and persuasive skills.

FOR DIRECTORS AND MANAGERS

Lead with Clarity and Trust

Guide your team with clarity and communicate strategic intent to create clearer project asks. Build more trusted relationships with colleagues and reports alike, built on sound advice and authentic leadership. Develop strategic roadmaps and benchmarks that address challenges realistically, to ensure your team can reach them.

FOR HR PROFESSIONALS

Build a Cohesive and Sustainable Coaching Culture

Foster a positive work environment that outlines clear expectations and drives more focused mindsets. Build a culture of support, respect and collaboration that is aligned with your core values, expertise and business objectives. Unify teams with diverse perspectives and attract and retain top performers. Operate with integrity and discretion to drive trust across your organization.

FOR DEPARTMENTS AND PROJECT-BASED TEAMS

Engage Your Team’s Collaborative Spirit

Fully engage team members to drive top performance and innovation. Improve each individual’s level of confidence, emotional intelligence and communication skills to motivate collaboration and accountability. Equip your teams with the empathy skills needed to build relationships with diverse stakeholders across the organization.

FOR CUSTOMER SERVICE REPRESENTATIVES

Improve Loyalty and Trust

Build customer experiences that are distinct and increase loyalty and reputation in the market. Enhance your service by building a culture focused on active listening, effective communication and customer satisfaction.

WABC ACCREDITED TESTIMONIALS

In Their Own Words

YOUR NEXT STEPS

Enhance Your Program with
WABC Expertise

WABC builds excellence at every level of business coaching. From creating robust evidence-informed standards to ensuring that program providers offer exceptional business coaching training, we continually find new ways to support business coaching achievement. Take the next step to build a better training program.

Recommend WABC to Your Employer

Are you a champion of business coaching within your organization and want to introduce WABC to your employer to see what’s possible?

Whether your organization has a business coaching program or is interested in building one, WABC accredits in-house programs to ensure that your employees are trained to coach using the latest research-informed best practice and global standards.

Discover More about WABC Accredited

With WABC, program providers can expect a program accreditation process unlike any other in the coaching industry.

In fact, the path to earn the WABC Accredited mark is an important professional and business developmental opportunity in its own right. By design, you will move through our process of progressive stages and steps that enable you to showcase your program offering for evaluation.

Consult with WABC to Create Best-in-Class Programs

Many training providers and organizations want to enhance their credibility and build WABC Accredited programs that drive tangible business results, but aren’t sure where to start.

WABC helps providers develop WABC Accredited training programs, and offers a range of consulting and business services to identify opportunities and improve coaching within organizations.


The Value of Business Coaching for Organizations

Organizations and businesses of all kinds have new challenges to face in our quickly changing global environments. Success today requires advancing on many fronts simultaneously, including facing new industry entrants and disruptors, adapting to customer demands, competing to attract and retain top talent, and establishing clarity of vision through tumultuous times. Leading organizations know business coaching is essential to support the alignment between organizational goals and the leaders, teams and individuals responsible for driving their success.



ALIGNMENT AND ACCOUNTABILITY

Achieve Success and Adapt to Complexity More Seamlessly

Organizations have new challenges to face in our quickly changing global environments. Success today requires advancing on many fronts simultaneously, including facing new industry entrants and disruptors, adapting to customer demands, competing to attract and retain top talent, and establishing clarity of vision through tumultuous times.


As these challenges grow increasingly intertwined, traditional siloed thinking lacks the relevance to operate effectively in this new context. It takes enduring commitment to continuously focus on the right business initiatives at the right time, find the precise balance of objectives, resources and timing, and build transparency and accountability at all levels of an organization to realize sustained success.

This shift requires new knowledge and skills. Developing a learning mindset, building resilience and adopting adaptability are key to driving growth, innovation and peak performance from leaders, teams and individuals alike. Achieving organizational goals requires alignment and accountability at every level of an organization.

As organizations rise to meet these demands and realize their strategic intents, business coaching can support the alignment between organizational goals and the leaders, teams and individuals responsible for driving their success.


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LEVERAGED EXPERTISE

Business Coaching Drives Enhanced Performance and Stronger Business Results

Business coaching impacts individuals, teams and the organizations they work within. A business coach will leverage their expertise to build on the current state of both the organization and the individuals within it, to enhance performance and leadership potential. It is a role that is, by nature, supportive, disruptive and progressive.

DUAL-FOCUSED FOR RESULTS

Business Coaching is Distinct

Business coaching is distinct in that it addresses the needs of both the individual and the organization they work within. This distinction makes business coaching a unique discipline within the world of coaching more broadly. Business coaches can go by many names—including executive coach, organizational coach, leadership coach, or corporate coach—yet each one focuses on the shared business goals and objectives of both the client and the organization. This dual focus separates business coaching as a distinct practice from all other kinds of coaching.


Business coaches support organizational goals and objectives, at an individual or team level, by identifying opportunities and supporting clients in their actions to achieve results. The business coach’s role can take on many forms—it can be supportive, disruptive and progressive to encourage insights, development, change and growth.

Business coaching is industry agnostic, meaning the competencies of an effective business coach can be applied to any sectors or industries. Some business coaches may choose to specialize and offer their services in a particular industry. This is especially true with WABC business coaches, as they are required to have business and organizational experience before earning their WABC credentials.


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Business Coaches Can Help

All Organizations, Roles, Levels & Industries



BENEFITS OF BUSINESS COACHING

Enhance Your Organization’s Diverse Strengths

Business coaches are strategic partners who build your business and operational success. Among the broad array of service offerings, business coaches may help:


Navigate the toughest challenges in organizational leadership

Streamline business processes and systems

Rejuvenate business growth

Improve morale

Build interpersonal competencies

Direct and support organizational change

Prioritize goals and develop strategies to achieve objectives within set timeframes

Collaborate to create and execute personal/business development plans

Enhance organizational capabilities

Deliver feedback

Develop skills and knowledge base

Conduct needs analyses

Deal with conflict

Develop and interpret performance assessments




COMMON BUSINESS CHALLENGES

Business Coaches Create More
Effective Businesses and Organizations

Business coaching engagements can be initiated for many reasons—ultimately, the goal is to remove roadblocks or challenges or to stimulate new insights or pathways so a business, company or organization can achieve its full potential and sustain or grow its market position.


Business coaching helps leaders, individuals and teams respond more effectively to change and accept greater accountability. It is often used to help high-performers reach even greater success as they engage with new opportunities for growth, at both a professional and organizational level.


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Common Challenges That Business Coaches Can Address



WABC Advantage

Where Business Becomes Better

The Worldwide Association of Business Coaches (WABC) leads the business coaching industry in identifying the qualities, actions and skills you need to drive leading business outcomes and harness emerging opportunities.

As the industry leader since 1997, WABC has elevated business coaching practices worldwide and helped countless coaches, clients and companies successfully navigate complexity and achieve tangible business results.

Our global community spans more than 125 countries, and includes business coaches who work with entrepreneurs, managers, CEOs, presidents and professionals from all industries, all sectors, and all organizational sizes.



TARGETED BENEFITS OF BUSINESS COACHING

Accelerate Transformation Through
Business Coaching


FOR FINANCIAL SERVICES

Amplify Client and Team Relationships


Enhance your customer service experience and build trust and loyalty with clients. Business coaching can help improve relationships and align individuals’ actions more closely with performance goals.

Drive performance with your team by strengthening internal engagement to drive greater innovation and more insightful decision-making. Improve the confidence, emotional intelligence and communication skills to motivate team members towards better performance.


FOR NFPS AND NGOS

Build Change for Good


Improve your organization’s ability to more effectively deliver on your mission to the communities you serve. Boost creativity, innovation and accountability for your programs, and more clearly articulate the need in ways that resonate with the public.

Increase the efficacy of your program delivery by thinking more strategically and spotting opportunities that drive greater results. Build support more effectively, both within your organization and with external partners and stakeholders.


For Professional Services

Guides Clients with Strategic Intent


Gather the right information from clients by asking more insightful questions and tailoring your approach more effectively. Guide your clients towards clarity by offering clear, strategic intent.

Build trusted partnerships founded on advice, authenticity and a sense of being in your client’s corner. Enhance your strategic deliverables with solutions that address clients’ challenges realistically and effectively.


FOR TECHNOLOGY

Unlock Organizational Transformation


Strengthen the ability to identify client needs and get to the root cause of operational challenges more effectively. Gain a wider strategic view on how technology infrastructure supports business and operational strategy.

Build organizational roadmaps that take into account the diverse requirements across departments. Equip teams with the relationship-building skills and empathy needed to drive stakeholder satisfaction.


For Utilities

Foster a Safer, More Productive Culture


Increase employee focus by fostering a positive working environment through setting clear expectations of organizational priorities and safety. Align business objectives and team priorities more closely by equipping leaders with the skills to manage their teams more effectively.

Improve your customer service experience with increased loyalty and customer satisfaction. Build a supportive and respectful culture that takes into account the importance of a team member’s overall wellbeing, including their mental health.





Your Next Steps

Drive Organizational
Achievement with WABC

Business coaching offers many ways to achieve your business objectives and build a business coaching culture within your organization. Take the next step towards achieving sustainable performance improvement with WABC.



Hire a Qualified Business Coach

Search the WABC Business Coach Locator to find your qualified coaching partner in accelerating your professional or organizational achievement.



Recommend WABC to Your Employer

Are you a champion of business coaching within your organization and want to introduce WABC to your employer to see what’s possible?

Whether your organization has a business coaching program or is interested in building one, WABC accredits in-house programs to ensure that your employees are trained to coach using the latest research-informed best practice and global standards.



Consult with WABC to Build Operational Excellence

Many organizations see the value in using business coaching to unlock the potential within their organization, but don’t know where to start.

WABC offers a range of consulting and business services to identify opportunities and improve business coaching within organizations.





Who We Are

The Worldwide Association of Business Coaches (WABC) drives business coaching excellence as the global leader in robust, evidence-based practices. We support leaders, coaches, clients and companies with the knowledge, skills and resources to successfully navigate complexity and improve individual and operational performance alike. Our global community elevates all types of organizations, industries, and sectors using business coaching to achieve their strategic organizational and business objectives.


Leading Business Excellence


SELF-REGULATING BODY

Building Our Distinct Profession

WABC is a self-regulating body that behaves as though it is regulated. We set professional standards, a code of ethics and integrity, definitions and competencies that our organization, representatives, members and providers are committed to upholding. 

A consistent global standard for business coaching as a distinct discipline is critical to the evolution of our profession and industry.

As the first organization to create evidence-based business coaching standards, we strive to build public trust in WABC business coaches as a reliable and ethical community, committed to upholding rigorous standards and acting in our clients’ best interests.

OUR PURPOSE

To Unify Business Leadership Throughout the World

Our purpose is the ambition underpinning why we exist. As the core philosophy to who we are and why our work matters, our purpose is the foundation that grounds and guides the broader impact we strive to achieve. 

WABC understands that to lead is not simply to act, but that the intention of our actions matters most. Leaders must be accountable to those we serve, and our values, ethics and integrity must align with the impact we want to create—for people, for the planet and for the common good.

At WABC, we are committed to unifying business leadership by establishing the highest global standards for business coaches and business coaching training providers available today.



OUR VALUES

Focused on What Matters Most

Our purpose is brought to life through our values, which guide how we remain actively committed and accountable to our clients, to one another and to ourselves.


Practical responsiveness


We adapt to key stakeholder and market demands by developing great business coaching services and products. We stay on the leading edge by continually seeking feedback and improving practical value to business coaches, clients, members, providers and other key stakeholders.


Relentless self-improvement


We lead the business coaching market with new services and products by actively experimenting and researching new approaches. We continually set bold, new goals that are both strategic and evolutionary to nurture renewal, innovation and high quality.


Diverse perspectives


We celebrate the diverse skills, talents, experiences and cultures of our global community, including business coaches, clients, members, program providers, committees, partners, alliances, executives, advisers and support team. We nurture, develop and grow socially responsible leaders at every level of our association to help realize our purpose in action. 


Exemplary service


We believe that our business coaching community can achieve anything with the right support behind them. We challenge ourselves to deliver service that is:

  • High-quality touch (personalized and individualized)
  • High-quality inform (timely and relevant), and
  • High-quality active (participation and leadership opportunities).


Intention and integrity


We believe that business is a potent force for solving social problems, and that leading with intention demands broad and deep corporate integrity. We strive to conduct our business in ethically, socially and environmentally responsible ways.


Courageous spirit


Our achievements are only possible when we commit to see them through together. We are loyal partners who commit with respect and gratitude. We stay true to our purpose and values, and do what is right to uphold these values as we navigate both adversity and success.





OUR MISSION AND VISION

Realizing Our Philosophies  

At WABC, our mission and vision focus our core philosophies of purpose and values into what we aim to achieve, for the business coaches we serve and the distinct industry we represent.

Our mission is to develop, advance and promote the business coaching profession worldwide.

We are committed to enhancing business coaching as a distinct discipline and building awareness, credibility and trust in business coaches everywhere.

We envision a world with a business coach working within every organization, business and government worldwide.  

We believe business coaching makes for better leadership, strategic thinking and organizational management. Our goal is to raise the profile of business coaching to become standard best practice for high-performing businesses and organizations.



OUR ETHICS

Ethics and Integrity in Action

At WABC, we believe that business is a potent force for solving social problems, and we are committed to building public trust and credibility in business coaching as a global industry.

Business coaches often work with those in a position of leadership, who can greatly influence the business decisions and culture of the organizations they represent. Especially when facing complex dilemmas, business coaches must have the courage to challenge their clients’ perspective and guide them towards ethical choices. Business coaches also need to know when they themselves may be encountering ethical dilemmas and how to reconcile competing interests and agendas.

The unique nature of our role makes it clear that each of us needs to possess a strong ethical orientation as we carry out this important work. It is for this very reason that WABC invested in developing a Code that could match to the challenges we, and our clients, can sometimes face.

The current WABC Code of Business Coaching Ethics and Integrity embodies the highest ethical standards and includes our Principles and our Safe Harbor Conciliation and Adjudication Process. It’s one of the most advanced and comprehensive codes of its kind in the world today, and is one of the key differences that set WABC business coaches apart from other kinds of coaches.

Our Code is reviewed regularly to be relevant to the latest in best practice. It serves to guide not only our day-to-day business interactions and decision making, but also provides direction during uncertain times to help us think deeply about how to conduct all our coaching across business contexts and cultures.



OUR GLOBAL COMMUNITY

Together We Grow

WABC is committed to unifying continued excellence—of bringing business coaches, members, providers, and partners together to share expertise and support colleagues, clients and organizations across the world.

We work alongside businesses and organizations both big and small, and WABC business coaches are united by the principles, philosophies and ideas that give us a common foundation and elevate our practice


Our Members


Our members represent everything from Fortune 100s to not-for-profits, entrepreneurs and enterprises, start-ups and small businesses. WABC business coaches drive transformations, both big and small, in organizations across sectors, industries and business size, and can support the success of your business too.


Our WABC Accredited® Program Providers


Our WABC Accredited program providers voluntarily hold themselves up for ongoing scrutiny against the highest business coaching standards in the world. Fewer than 1% of the world’s business coaching programs have met our standard of accreditation.






1997

inception as a
global leader

125+

countries in our
global community

1000s

of credential
holders globally




OUR LEADERSHIP TEAM

Meet Our Leadership

At the heart of WABC is a team of passionate individuals who commit their breadth and depth of their experience and expertise to supporting this vibrant association. We are also supported by committees, task forces and other working groups as needed to further our organizational goals and objectives.


Wendy Johnson

Wendy Johnson

Founder &
President/CEO
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Doug Abrahamson

Doug Abrahamson

Chief Strategy
Officer
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Caroline Assalian

Caroline Assalian

Global
Ambassador
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Michele Ann Jenkins

Michele Ann Jenkins

Information
Architecture Specialist
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OUR HISTORY

Leading from the Start

Steve Lanning and Hal Wright of the United States founded the National Association of Business Coaches (NABC) in 1997. NABC experienced steady growth within the first five years while the business coaching industry became one of the fastest growing professions in North America. NABC was positioned as “the association of choice” for business-focused coaches and the international business market. 

To further global growth, NABC sought out a visionary leader to elevate the organization into a prestigious international association. Wendy Johnson of Canada shared the same vision—of an organization who could elevate excellence in business coaching, and unify business leadership throughout the world.

On May 31, 2002, Wendy Johnson transformed NABC into a new privately held federal corporation in Canada, and became WABC Coaches Inc. 

WABC Coaches Inc. conducts business as the Worldwide Association of Business Coaches (WABC), and serves and develops business coaching markets around the world.



YOUR NEXT STEP

Let’s explore how we can help you.



Join WABC

Elevate your professional development and your reputation with the support of WABC’s global community. WABC offers different levels of professional membership to meet the needs of business coaches and leaders in their fields throughout their careers.



ACCELERATE YOUR EXCELLENCE

Membership Means More at WABC

Elevate your professional development and your reputation with the support of WABC’s global community. WABC offers different levels of professional level membership to meet the needs of business coaches and leaders in their fields throughout their careers.

Champion your continued development and industry awareness with access to exclusive thought leadership and research. Connect with professional business coaches from all over the world and amplify your voice as a leader in our industry.

With members from all around the world, our members are committed to business coaching as a distinct profession, with the experience it takes to achieve your coaching potential.

Our members represent everything from Fortune 100s to not-for-profits, entrepreneurs and enterprises, start-ups and small businesses.

Although we work alongside every kind of business and organization, WABC business coaches are united by a commitment to excellence, an ethical compass, and the desire to learn and grow.



DISCOVER WABC MEMBERSHIP

Choose the Professional Membership
that Suits Your Career Path


Entry Level

WABC Affiliate Member

Our professional entry level membership is ideal for emerging, new and part-time active business coaches who represent many roles (e.g., leader, manager, internal or external business coach, external consultant).


ADVANCED LEVEL

WABC Full Member

Our professional advanced level membership is ideal for experienced and active business coaches who represent many roles (e.g., leader, manager, internal or external business coach, external consultant).




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