Prepare business coaches, leaders or other professionals to solve practical, real-world business challenges and drive new opportunities with the WABC Accredited® global mark, a program accreditation distinction that ensures you’re offering the most comprehensive and robust business coaching training available in the world.
The global business landscape is evolving at an accelerating pace. The demand for confident, competent leadership and ethical, sustainable business models has never been more pressing and necessary for success.
As a discipline that challenges leaders, teams and individuals to think more critically about clarifying and activating their strategy, business coaching is essential to sustaining organizational achievement.
As a powerful intervention, business coaching is a discipline harnessed by tens of thousands of organizations and businesses worldwide, including many Fortune 500 leaders.
It’s no wonder that such a wide array of business coach training programs are available worldwide, whether through internal corporate solutions, or through open programs offered by universities and training institutions. With such strong market growth, there’s a clear demand and abundance of choice.
Yet the global community of business coaching stakeholders—coaches themselves, their trainers, those thinking about becoming a business coach or the organizations interested in applying their skills—must discern the quality of the training they seek and they put into practice every day.
As an unregulated industry, the challenge is a lack of clarity and consistency on what defines excellence in business coaching. WABC has met this challenge through rigorous self-regulatory initiatives focused on raising the quality, credibility and profile of business coaching worldwide.
As the leader since 1997, WABC leads the business coaching industry in identifying the qualities, actions and skills of the effective business coach.
Our insights have allowed us to deeply understand the link between the quality of an individual business coach’s training and the quality of business coaching services they can deliver.
The WABC Accredited global mark was developed in direct response to this crucial need for clarity, reliable standards and quality service delivery within the industry.
As a program accreditation distinction, WABC Accredited:
WABC Accredited programs equip individuals with the evidence-based competencies that leaders, organizations, individuals and teams need to realize their potential, backed by the latest theoretical and practical knowledge designed to deliver results.
For training programs dedicated to offering the best training and education in business coaching, the route to achieve the WABC Accredited mark is through our WABC Program Accreditation Process.
Our process optimizes your program for success by ensuring your training is grounded in the business coaching best practices shaping the industry today.
Whether you represent an open enrollment program offered by a training provider, university or educational institution, or you represent an internal business coaching training program offered by a corporation, business or other type of organization, the depth and breadth of our program accreditation process ensures your program is built on research-informed best practice.
You’ll learn much more about our program accreditation process when you explore all our WABC Accredited levels.
WABC’s rigorous program accreditation process engages successful providers in a continuous lifecycle—from initial accreditation to annual monitoring to re-accreditation every five years to ensure they deliver the highest, most relevant training to business coaches today and tomorrow.
The WABC Accredited mark means:
WABC Accredited is a testament to the excellence of your program and sets you apart from other training providers. Participants know that WABC prepares them for the practical challenges of business coaching in organizational and business-specific settings.
Because it is based on best practice for both business coaching and program accreditation processes, WABC Accredited broadcasts your program meets the highest global standards and is specifically tailored to business coaching, not coaching in general.
Whether your training is available to the open market or to employees within your organization, effective business coaching training can transform how people perform their role, no matter their career stage or level of seniority.
With many levels of accreditation to suit your needs, you’ll be able to build a relevant program that brings out the best in your participants.
WABC Accredited applications are evaluated by fully qualified, independent assessors. They assess the competencies your program addresses and the quality systems it adheres to, ensuring your training meets WABC’s robust criteria.
Our transparent program accreditation process also offers providers access to fully qualified, independent advisers who provide personalized advisory support and feedback designed to make you think more critically, creatively and strategically about your program offer.
Earning WABC Accredited for your program means your graduates are eligible to receive their own individual WABC credential, a distinction available to graduates of WABC Accredited Programs.
WABC credentials signal that your graduates are equipped with the evidence-based knowledge and skills to solve real-world organizational challenges and deliver excellence in business coaching.
Carrying the WABC Accredited distinction means you get to build your program’s brand with the support of a global organization committed to excellence.
You will gain the right to leverage the WABC Accredited brand in your marketing, program and training materials.
You will also have access to exclusive opportunities with WABC to build your thought leadership profile, promote your services and access a global community of business coaches and clients.
The WABC Program Accreditation Process includes demonstrating the success of your program’s standards, approaches and learning models.
By sharing this information with WABC, you build the global body of knowledge about business coaching as an evolving, innovative practice.
Your program accreditation shapes business coaching practice, development and self-regulation around the world, to create even greater efficacy and impacts.
The program accreditation process leading to the WABC Accredited mark enables you to learn an enormous amount about effective business coaching, as your curriculum is measured against WABC’s expansive, detailed knowledge base.
Fine-tune your program for success with helpful, personalized feedback during the accreditation process, so you can offer best-in-class training built on research informed standards and best practice in business coaching and training alike.
Earning WABC Accredited for your program also means your program participants and graduates can also enjoy being part of WABC’s membership community, where they can expand their thinking with access to cutting edge knowledge and build their professional network with like-minded colleagues across the globe.
Prepare business coaches, leaders or other professionals to solve practical, real world business challenges and drive new opportunities with the WABC Accredited® global mark, a program accreditation distinction that ensures you’re offering the most comprehensive and robust business coaching training available in the world.
Whether you are a business coach trainer, a coaching organization, or an institution solidifying your existing offering, building a new program or looking to offer your participants a premium business coaching training experience, WABC Accredited distinguishes you apart from the competition.
Having your program WABC Accredited® means that your graduates are eligible to receive their own individual credential from WABC. This is an exceptional professional development opportunity that will help raise your value as a trainer.
Gain credibility that demonstrates your training is rooted in research-informed best practice. Align your program with a globally recognized distinction, and equip yourself with the confidence of knowledge and expertise from an established association, backed by research.
Align with the global standard for standards, skills and competencies that ensures continued business coaching success. Build your reputation with a specialized program accreditation, designed for business coaches, leaders, managers, directors and teams practicing in business and organizational applications.
Signify that your program is rooted in evidence-informed best practice and robust research, and incorporate thinking from adjacent disciplines, such as neuroscience and psychology, to complement your programs.
Offering a WABC Accredited internal training program builds an engine of business coaches, leaders and other employees that are dedicated to the continued success of your people, your strategies and your performance as an organization.
By supporting your leaders, managers, directors and teams with the knowledge and skills to better identify opportunities, unblock challenges, and work together towards shared objectives and priorities, there’s no limit to how far your organization can go.
Having your program WABC Accredited means that your leaders and employees are able to access high-quality training from you and receive their own individual credential from WABC. Taken together, this is an exceptional professional development opportunity that will help raise your value as an employer.
Clarify your leadership purpose and vision, and engage employees more effectively in achieving your priorities. Establish strategic destinations that strengthen your organization’s alignment and integrate diverse stakeholder and market requirements. Build trust and loyalty with teams and clients more quickly by improving your relationship building and persuasive skills.
Guide your team with clarity and communicate strategic intent to create clearer project asks. Build more trusted relationships with colleagues and reports alike, built on sound advice and authentic leadership. Develop strategic roadmaps and benchmarks that address challenges realistically, to ensure your team can reach them.
Foster a positive work environment that outlines clear expectations and drives more focused mindsets. Build a culture of support, respect and collaboration that is aligned with your core values, expertise and business objectives. Unify teams with diverse perspectives and attract and retain top performers. Operate with integrity and discretion to drive trust across your organization.
Fully engage team members to drive top performance and innovation. Improve each individual’s level of confidence, emotional intelligence and communication skills to motivate collaboration and accountability. Equip your teams with the empathy skills needed to build relationships with diverse stakeholders across the organization.
Build customer experiences that are distinct and increase loyalty and reputation in the market. Enhance your service by building a culture focused on active listening, effective communication and customer satisfaction.
Our company is thrilled to be the first in the world to achieve the WABC Accredited® mark for our two leader-as-coach programs, The Blueprint: How to Lead with a Coach Approach and The Blueprint: How to Lead with a Coach Approach – Credential Edition. What we witnessed from the leaders was profound – they quickly grew more self-aware, confident and resilient, and were able to navigate complexity with clarity, purpose and a renewed sense of possibility. And as leaders, they turned their learning into meaningful action—elevating the people around them, sparking trust, deepening accountability and lifting the well-being and performance of their teams.
What makes these programs exceptional is their foundation. They are built on WABC’s evidence-based competencies and global standards, grounded in decades of research and shaped by real-world coaching and leadership practice.
Any participant will tell you—the transformation is undeniable. They leave not only equipped to accelerate their careers but grounded in a deeper understanding of themselves and empowered to lift others, strengthen their teams and lead with confidence and impact in today’s rapidly evolving professional environments.
Weplusnetwork Ltd is an Italian association of executive consultants and coaches, experts in developing leaders, managers and other talented professionals within organizations. We have solid experience in designing and delivering business coach training programs, and many of our faculty trainers hold WABC credentials and memberships.
With companies’ growing interest in reinforcing coaching competencies for managers, HR professionals and entrepreneurs, we designed a short but intensive program for senior professionals and managers interested in gaining a better understanding of how business coaching can improve effectiveness within their organizations.
We have operated as a Business Coaching Training School since 2013, and received the WABC Accredited (Level 1 – RCC)® credential in 2015. WABC recognition has been a distinctive mark for our training offers, and our alumni have enjoyed being part of an international cohort that acknowledges WABC evidence-based competencies and professional standards for business coaching.
Many HR professionals and managers of large, multinational or Italian companies have chosen our school because we could offer a credentialing path with special attention to organizational and business needs for people development paths.
In 2020 we successfully achieved the “re-accreditation” of our Business Coaching Lab program. We also plan to additionally pursue the WABC Accredited (Level 2 – CBC)® distinction in 2021. This choice is not rooted only in market issues, but also in the “professional growth” that WABC can offer to WABC Accredited® programs. The WABC re-accreditation process allowed us to systematize and enrich training content offered to delegates, and to confer with senior WABC Accredited® advisers during the process. WABC proves very helpful to keep our programs up to date, distinctive and reinforced with global best practices.
We can attest to the value WABC provides for both training participants and training providers.
WABC’s clear focus on business coaching is the reason why we decided to choose them as our accreditor for our Shift Corporate Coach Program. Our clients are business leaders, corporate coaches and HR professionals who appreciate the merit and significant credibility that the WABC Accredited® mark brings to our program. Our clients value the extremely high standards WABC sets to ensure that our program is top notch. WABC’s founder, Wendy Johnson, and the WABC Program Accreditation Team have continually supported us as we grow. Their guidance and support have been invaluable and exceeded all expectations.
WABC builds excellence at every level of business coaching. From creating robust evidence-informed standards to ensuring that program providers offer exceptional business coaching training, we continually find new ways to support business coaching achievement. Take the next step to build a better training program.
Are you a champion of business coaching within your organization and want to introduce WABC to your employer to see what’s possible?
Whether your organization has a business coaching program or is interested in building one, WABC accredits in-house programs to ensure that your employees are trained to coach using the latest research-informed best practice and global standards.
With WABC, program providers can expect a program accreditation process unlike any other in the coaching industry.
In fact, the path to earn the WABC Accredited mark is an important professional and business developmental opportunity in its own right. By design, you will move through our process of progressive stages and steps that enable you to showcase your program offering for evaluation.
Many training providers and organizations want to enhance their credibility and build WABC Accredited programs that drive tangible business results, but aren’t sure where to start.
WABC helps providers develop WABC Accredited training programs, and offers a range of consulting and business services to identify opportunities and improve coaching within organizations.
