Thought Leadership & Research Index

Caroline Assalian


As a former athlete, coach and 25-year executive, I worked with high achievers and world-class teams to transform the way in which thousands of athletes, coaches and organizations prepare for and perform at the Olympic Games. For this, I was privileged and humbled to have received Her Majesty The Queen’s Diamond Jubilee Medal and named 5-time recipient of Canada’s most influential women in sport and physical activity. That passion led me to the Worldwide Association of Business Coaches (WABC).

From my first touchpoint with the WABC website, to the phenomenal guidance of its Founder, Wendy Johnson, I knew that the WABC was a values-driven, services-focused organization with uncompromising quality of its accredited programs. I found an organization as dedicated to human performance excellence as I was.

The Registered Corporate Coach (RCC) credential provided me with the confidence, knowledge, structure and evidence to guide and support my clients from various industries, from medical to management consulting to telecommunications. The learnings from the WABC Accredited® program were so valuable that I decided to also earn the WABC Certified Business Coach (CBC) credential which has allowed me to support my clients even more extensively.

I could not be more thankful to Wendy and WABC for leading and raising the profile of business coaches around the world.

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