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Global Standards and Ethics

Whether you are a business coach, client, training provider or member of the public, WABC enhances business coaching confidence by delivering relevant, robust and reliable academic and professional principles and standards. Our best-in-class benchmarks reward excellence and build discipline in the business coaching industry towards research and sound practice.

The Value of Business Coaching for Individuals

By leveraging their experience, skills and knowledge, a WABC business coach partners with people to identify gaps and strengths within themselves, their teams and their businesses and organizations to access new insights, unblock their performance challenges and seize new opportunities.

Registered Corporate Coach™ (RCC™)

RCC is an evidence-based WABC credential held by professionals around the world. As a highly respected global credential, RCC raises your credibility and positions you as a practitioner business coach with specialized business coaching skills. RCC enables you to support a range of business-oriented and organizational goals and objectives.

Who We Are

The Worldwide Association of Business Coaches (WABC) drives business coaching excellence as the global leader in robust, evidence-based practices. We support leaders, coaches, clients and companies with the knowledge, skills and resources to successfully navigate complexity and improve individual and operational performance alike. Our global community elevates all types of organizations, industries, and sectors using business coaching to achieve their strategic organizational and business objectives.

For Individuals

Caroline Assalian, RCC, CBC

As a former athlete, coach and 25-year executive, I worked with high achievers and world-class teams to transform the way in which thousands of athletes, coaches and organizations prepare for […]


Elevate your professional development and your reputation with the support of WABC’s global community. WABC offers different levels of professional membership to meet the needs of business coaches and leaders in their fields throughout their careers.