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WABC Accredited®
The Global Benchmark for Excellence in Business Coaching Programs™
WABC Accredited is the first and only global program accreditation that is designed exclusively for business coaching programs, built around business coaching competencies and conferred by a business coach association. To become WABC Accredited, a training program has to undergo rigorous independent assessment and regular re-evaluation.


WABC Program Accreditation
Business coaching is a powerful intervention harnessed by tens of thousands of organizations and businesses worldwide.

It's no wonder then that today thousands of business coaching training programs are available worldwide—through in-house corporate solutions, universities, training institutions and various kinds of professional bodies. With such strong growth and demand, there's clearly an abundance of choice. However, the vast majority of these programs are not affiliated with an appropriate professional body. Furthermore, of those that are, only the smallest fraction are actually "accredited"—and if they are accredited, the standards of accreditation are widely varied and often suspect because they don't follow best practices for either business coaching or program accreditation. This all adds up to market confusion about the nature, quality and focus of services the business coaching industry offers.

As the first global professional association representing the business coaching industry, since its inception in 1997, WABC has dedicated itself to raising the profile of business coaching—still an emerging profession—and to differentiating it from coaching in general.

How? Through our principled approach of engaging in disciplined self-regulatory activities to increase public trust in our industry worldwide as it develops. We've identified our emerging profession. We've conducted groundbreaking investigations into what defines a competent business coach. We've further defined and standardized the activities and competencies of business coaching.

The results? WABC has done more than any other organization to identify the tasks, qualities and skills of the business coach. Among many results, we've created a code of ethics, a business coaching definition, professional standards for business coaches, a global body of knowledge, a superior system of qualifications for business coaches and a world-class accreditation process for business coaching training programs. Working from this strong foundation, WABC's activities set the gold standard for business coaching and help decision-makers around the world when they screen, hire, train and evaluate business coaches.


Benefits of Program Accreditation
The WABC Accredited mark is no rubber stamp. Getting your program WABC Accredited is a major decision that carries a huge payoff. Here are six ways you can benefit.


#1—Position Your Program in the Field

WABC Accredited is based on program accreditation best practices and business coaching training best practices. This means your program is meeting the highest global standards for accreditation and is tailored to business coaching, not coaching in general. Your curriculum will be measured against WABC's detailed knowledge of the best practices and standards for business coaches and for training them. Applicants to your program will be assured of getting training that meets their needs.

#2—Gain Independent, Professional Recognition
When you apply for WABC Accredited, your submission will be evaluated by fully qualified, independent assessors. They'll look at the competencies your program addresses and the quality systems it adheres to, making sure that your training meets WABC's strict criteria.

#3—Advertise Your Excellence
WABC Accredited is a testament to the excellence of your program. It's a mark of distinction that will set you apart from other training providers. You will have the right to use the designation in your marketing and training materials and to associate it with your program and organization.

#4—Enhance Your Training Program
The process leading up to the WABC Accredited qualification enables you to learn an enormous amount about the business coaching industry and its competencies. The feedback you get about your submission and your program will help you fine-tune and update the training you offer.

#5—Prepare Your Graduates for WABC Credentials
An added bonus of becoming WABC Accredited is that your graduates are entitled to apply for their own WABC qualifications. Because these qualifications are open only to graduates of WABC Accredited programs, you'll be offering participants a professional opportunity they can get nowhere else.

#6—Build Our Global Knowledge
Becoming WABC Accredited involves explaining your program's standards, approaches and learning models. By sharing this information on a global level, you'll be helping to build the global body of knowledge about business coaching. Not only will you boost the public profile of our emerging profession—you'll help shape its development and self-regulation around the world.


Program Accreditation Levels


WABC Accredited (Level 1 - RCC)

Focus
Level 1 is for programs that aim to develop the practice elements of business coaching and is for participants with limited previous experience with formal focused training in coaching skills or with some experience that they wish to consolidate fully with best practice. We identify practice in this context to be the application of technical skills within common scenarios while working with clients on their skills and competencies.

Suitable Candidates

  • Senior managers wishing to engage with leadership coaching, those moving to a development role within their organization or to freelance work as a business coach, or
  • Internal coaches developing their practice, or
  • External consultants wishing to enhance their coaching offer. They will often be operating within specific industries or disciplines (e.g., IT, business development) and to a fixed agenda that's directly related to business outcomes

Guiding Standards
The WABC Accredited designation is the product of widespread research, development and testing and is based on both program accreditation best practices and business coaching training best practices. This means your program is meeting the highest standards for accreditation and is tailored to business coaching, not coaching in general. Your curriculum will be measured against WABC's detailed knowledge of the best practices and standards for business coaches and for training them. Applicants to your program will be assured of getting training that meets their needs.

Competencies
All areas listed under WABC's Core Coaching Skill-Base as well as appropriate areas from the Self-Management—Knowing Oneself and Self Mastery and Business and Leadership Coaching Capabilities competencies.

Duration & Hours
Level 1 programs are generally expected to last between 1.5 and 3 months and be between 75 and 150 total learning hours, depending on which program option(s) you choose. ("Total learning hours" refers to all the learning activities offered in your program and can include teaching, practice, coaching and supervision, assignments, reflection, reading and other private study, etc.) Program Options: You may offer one or more of the program options: a full-length program (around 150 hours), and/or a fast-track program route (up to 50% reduction, so around 75 hours) and/or a challenge (assessment only) program route (the duration and hours will depend on your approach). For all these options, the program and assessment must explicitly cover all the criteria required for a Level 1 program.

Faculty Size & Requirements
For a Level 1 program, you may opt to deliver your program with one faculty member. Of course, you may also choose to engage a faculty team of any size. This decision will depend on the nature of your organization and the focus of your program. The members of faculty of a Level 1 program are expected to have all of the following qualifications:

  • Master's degrees or master-level qualifications
  • Significant business and corporate/organizational experience
  • Significant professional business coaching experience
  • Significant training and development experience (minimum five to ten years for the lead faculty; minimum three to five years for support faculty)
Suitable master's degrees are those in business coaching or in complementary disciplines (e.g., leadership, psychology, adult education, organizational development, human resources). For those not possessing a suitable master's degree, acceptable master-level qualifications refer to extensive experience as described above.

Linking Qualification for Your Graduates
Graduates are eligible to apply for WABC's Registered Corporate Coach (RCC) designation.

Contact Us for More Details About Level 1 - RCC!


WABC Accredited (Level 2 - CBC)
Formerly known as: WABC Accredited (Practitioner Level)

Focus
Level 2 is for programs that aim to develop the full professional scope of practitioner business coaches. Such programs will consolidate technical skills but also encourage the development of a sound theoretical underpinning to practice and with it the ability to work to more diverse agendas.

Suitable Candidates

  • Internal coaches who work beyond the level of manager coach. They provide the same level of service expected of external coaches but within the confines of their own organization (e.g., coaching to key areas of the organization outside their own line management responsibility.)
  • External business coaches who work with clients within limited areas of service. They often operate within specific industries or disciplines (e.g., IT, business development) and to a fixed agenda that's directly related to business outcomes.

Guiding Standards
The WABC Accredited designation is the product of widespread research, development and testing and is based on both program accreditation best practices and business coaching training best practices. This means your program is meeting the highest standards for accreditation and is tailored to business coaching, not coaching in general. Your curriculum will be measured against WABC's detailed knowledge of the best practices and standards for business coaches and for training them. Applicants to your program will be assured of getting training that meets their needs.

Competencies
All areas listed under WABC's Core Coaching Skill-Base as well as appropriate areas from the Self-Management—Knowing Oneself and Self Mastery and Business and Leadership Coaching Capabilities competencies.

Duration & Hours
Level 2 programs are generally expected to last between 4.5 and 9 months and be between 300 and 600 total learning hours, depending on which program option(s) you choose. ("Total learning hours" refers to all the learning activities offered in your program and can include teaching, practice, coaching and supervision, assignments, reflection, reading and other private study, etc.) Program Options: You may offer one or more of the program options: a full-length program (around 600 hours), and/or a fast-track program route (up to 50% reduction, so around 300 hours) and/or a challenge (assessment only) program route (the duration and hours will depend on your approach). For all these options, the program and assessment must explicitly cover all the criteria required for a Level 2 program.

Faculty Size & Requirements
For a Level 2 program, it is expected that you will deliver your program with more than one faculty member. The size of your faculty team will depend on the nature of your organization and the focus of your program. The members of faculty of a Level 2 program are expected to have all of the following qualifications:

  • Master's degrees or master-level qualifications
  • Significant business and corporate/organizational experience
  • Significant professional business coaching experience
  • Significant training and development experience (minimum five to ten years for the lead faculty; minimum three to five years for support faculty)
Suitable master's degrees are those in business coaching or in complementary disciplines (e.g., leadership, psychology, adult education, organizational development, human resources). For those not possessing a suitable master's degree, acceptable master-level qualifications refer to extensive experience as described above.

Linking Qualification for Your Graduates
Graduates are eligible to apply for the WABC Certified Business Coach (CBC) designation.

Contact Us for More Details About Level 2 - CBC!


WABC Accredited (Level 3 - CMBC)
Formerly known as: WABC Accredited (Master Level)

Focus
Level 3 is for programs that aim to develop master business coaches. Such programs will fully explore current approaches, methodologies and theories underpinning the work of business coaches, drawing on the literature from related disciplines as well as business coaching itself. Critical engagement with, and the design of, research is also a hallmark of this level.

Suitable Candidates

  • Internal or external coaches who work across a range of organizations (although they may choose to specialize) and at senior levels of management. They are able to operate to an open coaching agenda that may have a more indirect impact on business outcomes.

Guiding Standards
The WABC Accredited designation is the product of widespread research, development and testing and is based on both program accreditation best practices and business coaching training best practices. This means your program is meeting the highest standards for accreditation and is tailored to business coaching, not coaching in general. Your curriculum will be measured against WABC's detailed knowledge of the best practices and standards for business coaches and for training them. Applicants to your program will be assured of getting training that meets their needs.

Competencies
All areas listed under WABC's Core Coaching Skill-Base and Self-Management—Knowing Oneself and Self Mastery, and appropriate areas from Business and Leadership Coaching Capabilities competencies.

Duration & Hours
Level 3 programs are generally expected to last between 12 and 24 months and be between 1200 and 1800 total learning hours, depending on which program option(s) you choose. ("Total learning hours" refers to all the learning activities offered in your program and can include teaching, practice, coaching and supervision, assignments, reflection, reading and other private study, etc.) Program Options: You may offer one or more of the program options: a full-length program (around 1800 hours), and/or a fast-track program route (up to 33% reduction, so around 1200 hours) and/or a challenge (assessment only) program route (the duration and hours will depend on your approach). For all these options, the program and assessment must explicitly cover all the criteria required for a Level 3 program.

Faculty Size & Requirements
For a Level 3 program, it is expected that you will deliver your program with more than one faculty member. The size of your faculty team will depend on the nature of your organization and the focus of your program.

The lead members of faculty of a Level 3 program are expected to have all of the following qualifications:

  • Doctoral degrees
  • Post-doctoral qualifications and be active in research in order to lead the research elements of the curriculum
  • Significant business and corporate/organizational experience
  • Significant professional business coaching experience
  • Significant training and development experience (minimum five to ten years)
The support members of faculty of a Level 3 program are expected to have all of the following qualifications:
  • Master's degrees or master-level qualifications
  • Significant business and corporate/organizational experience
  • Significant professional business coaching experience
  • Significant training and development experience (minimum five to ten years)
Suitable doctoral or master's degrees are those in business coaching or in complementary disciplines (e.g., leadership, psychology, adult education, organizational development, human resources). For those support faculty not possessing suitable master's degrees, acceptable master-level qualifications refer to extensive experiences as described above.

Linking Qualification for Your Graduates
Graduates are eligible to apply for the WABC Certified Master Business Coach (CMBC) designation.

Contact Us for More Details About Level 3 - CMBC!


WABC Accredited (Level 4 - ChBC)
Formerly known as: WABC Accredited (Chartered Level)

Focus
Level 4 is for programs that aim to further develop senior-level business coaches. Such programs will deeply explore and consolidate the development of the highest level of professional practice and will tend to provide a highly concentrated "reflective practitioner" element.

Suitable Candidates

  • Internal or external coaches who apply their coaching in a variety of contexts, the outcomes of which may be unpredictable. They are accountable for critical analysis, diagnosis, design, planning, execution and evaluation. They exercise substantial personal autonomy and show significant influence and leadership within their organization, the profession or academic settings.

Guiding Standards
The WABC Accredited designation is the product of widespread research, development and testing and is based on both program accreditation best practices and business coaching training best practices. This means your program is meeting the highest standards for accreditation and is tailored to business coaching, not coaching in general. Your curriculum will be measured against WABC's detailed knowledge of the best practices and standards for business coaches and for training them. Applicants to your program will be assured of getting training that meets their needs.

Competencies
All areas listed under WABC's Core Coaching Skill-Base and Self-Management—Knowing Oneself and Self Mastery, and appropriate areas from Business and Leadership Coaching Capabilities competencies.

Duration & Hours
Level 4 programs are generally expected to last between 3 and 12 months and be around 900 total learning hours, depending on which program option(s) you choose. ("Total learning hours" refers to all the learning activities offered in your program and can include teaching, practice, coaching and supervision, assignments, reflection, reading and other private study, etc.) Program Options: You may offer one or both of the program options: a full-length program (around 900 hours) and/or a challenge (assessment only) program route (the duration and hours will depend on your approach). For both of these options, the program and assessment must explicitly cover all the criteria required for a Level 4 program.

Faculty Size & Requirements
For a Level 4 program, it is expected that you will deliver your program with more than one faculty member. The size of your faculty team will depend on the nature of your organization and the focus of your program.

The lead members of faculty of a Level 4 program are expected to have all of the following qualifications:

  • Doctoral degrees
  • Post-doctoral qualifications and be active in research in order to lead the research elements of the curriculum
  • Significant business and corporate/organizational experience
  • Significant professional business coaching experience
  • Significant training and development experience (minimum five to ten years)
The support members of faculty of a Level 4 program are expected to have all of the following qualifications:
  • Master's degrees or master-level qualifications
  • Significant business and corporate/organizational experience
  • Significant professional business coaching experience
  • Significant training and development experience (minimum five to ten years)
Suitable doctoral or master's degrees are those in business coaching or in complementary disciplines (e.g., leadership, psychology, adult education, organizational development, human resources). For those support faculty not possessing suitable master's degrees, acceptable master-level qualifications refer to extensive experiences as described above.

Linking Qualification for Your Graduates
Graduates are eligible to apply for WABC's Chartered Business Coach (ChBC) designation.

Contact Us for More Details About Level 4 - ChBC!
(While not currently available, please contact us if interested)


Program Accreditation FAQs

What is accreditation?
Accreditation is a voluntary process by which a nongovernmental body publicly recognizes an institution or program that has successfully met predetermined qualifications through initial and follow-up evaluations.

What kind of accreditation does WABC do?
WABC offers program accreditation that recognizes four levels of business coaching programs. WABC does not offer institutional accreditation.

What is unique about a program accreditation qualification?
It is the most rigorous level of credentialing available to programs. Program accreditation processes that follow industry best practices ensure that their accredited programs require validation, carry re-accreditation requirements and are subject to revocation. The WABC accredited program adheres to these best practices.

Who accredits the accreditation bodies?
In the world today, no appropriate oversight body exists to accredit or oversee professional bodies engaged in the accreditation of professional training and education that is outside government-regulated higher education institutions. While opinions abound as to the merits of such oversight regulators, their chief contributions include providing guidelines and principles around best practices to combat accreditation mills and other fraudulent market activity. With this in mind, WABC continuously monitors leading accreditation bodies around the world (e.g., CHEA, ASPA, INQAAHE) to ensure its own practices are aligned with the very best (and relevant) in the marketplace today.

What makes WABC's accreditation process so robust?
It's the product of hard research as well as collaboration with top business coaches and expert educators.

WABC continuously monitors leading accreditation oversight bodies around the world to ensure our own accreditation process is appropriately aligned with the very best (and relevant) practices in the marketplace today. WABC has included these key hallmarks of high-quality accreditation processes:

  • Self-assessment by the provider
  • External review and assessment by peers
  • Decision-making by the accrediting institution
  • Monitoring and review of the accredited program
  • Public disclosure and notification by both the accrediting institution and the provider
  • Comprehensive annual review by the accrediting institution to ensure that it stays relevant and continues to set the highest global standards for business coach training providers

My program already has various accreditations. Will they be accepted?
WABC accreditation focuses solely on programs dedicated to developing professional business coaches, not for programs that offer coaching as one part of the curriculum. This focus makes it different from accreditations offered by other bodies. However, some of the material you prepared for other accreditations may be relevant and may go into your self-assessment report.

Can our organization have more than one in-house program at the same level accredited by WABC?
If an organization seeks to have more than one in-house* program at the same level accredited by WABC, these conditions must be met depending on the situation:

When one in-house program has already been accredited by WABC and another one is being considered, a case must be made for each additional in-house program:

  1. Why is another in-house program needed to meet very different organizational and/or business objectives?
  2. Have the organization's coaching provision decision-makers agreed on the need for the additional in-house program, the new program's requirements (e.g., length, content, faculty) and the full alignment of the new program with WABC's accreditation standards for the level?

When no in-house programs have been accredited by WABC and two or more in-house programs are being considered at the same time, a case must be made for each proposed in-house program:

  1. Why is more than one in-house program needed to meet very different organizational and/or business objectives?
  2. Have the organization's coaching provision decision-makers agreed on the need for more than one in-house program, the program's requirements (e.g., length, content, faculty) and the program's full alignment with WABC's accreditation standards for the level?

*An in-house program is one owned and operated by an organization that is offered to its own staff.

My program is not taught in English. Can it still be assessed?
Yes. Plan for a self-assessment report and an ongoing working relationship with WABC in English as WABC and all accreditation team members operate in the English language. If you don't, please plan accordingly. You must have one member on your team who has an English language qualification and can easily communicate with your adviser in English, and your submission must be in English.

Do you have a WABC Accredited logo that I can use?
Yes, we provide you with a logo and wording that you are required to use on all your related materials.

Interested in Program Accreditation But Not Sure What Level?
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